小型企業的社群媒體策略

社群媒體在日常生活中的盛行為任何小型企業提供了強大的行銷工具。

它可以為企業主提供無與倫比的與客戶互動的機會。社群媒體可以為企業主提供有關客戶對產品和服務的反應的即時回饋。

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

遊擊行銷

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

社群媒體部署面臨的挑戰

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

企業家內容寫作

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

業主可能會退出，因為他們可能不清楚自己從投入的時間中得到了什麼。只有 36% 的小型企業主支付了分析或調度工具，這意味著所有者幾乎不知道他們的社交媒體活動是否帶來了更多客戶，或者哪種形式的社交媒體活動更有幫助。

企業主應該了解哪些社群媒體

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.