決策科學市場研究

決策科學市場研究

SIS 國際市場研究與策略


什麼是決策科學市場研究?

Data is important. The vast array of fields depends on good data to make good predictions. And this is so for “Decision Science.” In simple terms, Decision Science is the set of techniques used to guide decision-making. We can use it on small and large scales as a field that draws on many disciplines. For example, it uses economics, machine learning, and other theories to form rational conclusions about problems. There are many problems a business will have to overcome in the market. Some need expert knowledge and tact to handle them. For this reason, it’s essential to use decision science in your market research. It is bound to improve its value to you.

為什麼決策科學市場研究很重要?

Any approach to research needs to be, on some level, systematic. Often, that means changing up the methods. For example, we can use it when looking for different things. But to do that, the management of those resources needs to be competent. The project itself needs good decision-making. And that’s where decision science comes in. It is a multifaceted and comprehensive approach to management that allows it to produce valuable solutions to complex problems. Decision science market research helps company owners understand the supply scale. It also tells them the kinds of producers they should contact for business deals. In addition, it allows firms to know if a particular change in a product is worth it. And we’ve only scratched the surface of what a business can do with Decision Science. That little bit of management expertise can make a difference in a company’s success.

主要職位

值得注意的職位包括:

  • 市場研究分析師
  • 資料分析師
  • 行為分析師
  • 統計學家
  • 資料管理員
  • 資料庫技術人員

Why Businesses Need Decision Science Market Research

許多企業破產是因為他們在某種程度上沒有準備好。他們沒有考慮風險因素,並成為市場眾多陷阱之一的受害者。公司可以透過決策使自己與眾不同。這些決定不僅關乎市場,也關乎公司本身。根據市場數據制定並採取行動是一回事,但作為一家公司能夠執行這些行動則是另一回事。決策科學因其在小規模和大規模範圍內都有益的能力而很有幫助。決策科學使用各種深入的方法來解決問題。這項功能使其能夠提出智慧解決方案。這就是為什麼它如此有價值。

關鍵成功因素

Decision Science and Market Research both involve using large amounts of data. It’s essential to keep that data safe. In the modern-day, we have moved beyond the need for physical files. We now store data and move toward digital archiving. Digital files have an obvious advantage since they’re compact. They can also store more data than traditional ones. They still have limitations. Like physical files, contact with water in any way can damage them. That is a problem in large server rooms that need considerable electricity. So, make sure to prevent that. Additionally, a company should invest in cloud storage in the case of a disaster because any significant problem with the database can put its research far back.

Decision Science has been around in some form or fashion for a long time. Yet it was only in the modern day that there has been a heavy emphasis on computation. And in particular, machine learning and AI. So, there is now a need for expert technicians and professionals to handle these new systems well. Thus, a key advantage to any business using Decision Science is to have a good IT team.

關於決策科學市場研究

決策科學市場研究是一種非常複雜的市場研究方法,但之所以如此,是因為它的潛力巨大。專家管理和領導力對任何公司都有好處。決策科學對於這個過程至關重要。它使您能夠最有效地處理研究。焦點小組、訪談和調查對於研究的成功至關重要。良好的定性和定量數據也是必要的。這些數據工具可確保您從各個角度看待事物。確保您的攻擊計劃廣泛且多樣化,可以確保您沒有其他人可以利用的盲點。所有這一切只會將您的業務推向更高的高度。

作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

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