家電市場研究

家用電器市場正在回歸並不斷成長。

在房地產市場改善和消費者信心增強的推動下，它正在從衰退期中反彈。這是一個充滿機會的時代，SIS 可以在幫助企業資本化和繁榮方面發揮不可或缺的作用。

The rise of technology and mobile devices present significant opportunities and changes in how consumers behave at home.  We provide expert market and data analysis that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.

Customer Research and Focus Groups provide insight on the attitudes and opinions of end-users.  Other methods such as home visits, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.

We also are a leader of In-Home and Video Ethnography allowing our clients to see how customers interact with and use their products.  Gang surveys are popular with some manufacturers who need data to support decision making.  Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.

隨著製造中心的轉移和全球商業新管道的出現，SIS International 在國際市場上的經驗發揮著重要作用。

我們了解影響家用電器和家居相關產品購買的文化差異和複雜性。我們時時保持警惕；評估行銷趨勢並預測未來的市場趨勢。我們以讓您的業務變得更好為己任。

我們提供：

• 焦點小組
• 客戶訪談
• 家庭與錄像民族誌
• 共同創造
• 調查
• 競品分析
• 市場機會、進入和規模研究
• 策略研究