The world has gone mobile. Millions of consumers now prefer to buy online. When they do buy in-store, they often use their smart phones to

發現新產品
找便宜貨
找到感興趣的商店區域
使用手機優惠券
與朋友分享購買的商品
發現社群媒體網站上的新趨勢

With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future. Shoppers are demanding more services that are centered on mobile devices. Retailers have the opportunity and challenge of providing customers with services and apps that consumers can use.

行動支付

行動商務的新發展，例如更快的行動支付、社交零售和一鍵購買，深刻改變了客戶的購物方式。智慧型手機實際上將購物者與品牌聯繫起來，讓他們花更多時間尋找最優惠的商品或研究品牌。行動裝置已成為購物和客戶體驗的核心部分，實體零售商越來越多地尋求行動應用程式來增強購物者的參與度和其他績效衡量標準。

擴增實境與行動櫥窗購物

Mobile has changed the way people research purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go. Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.

行動客戶旅程

There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store. But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.

行動數位轉型

Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop. Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.

全通路策略

零售商還可以更好地即時衡量其行銷活動的有效性。如果零售商的電子銷售點系統顯示一天的銷售情況不佳，零售商可以快速發起活動並向客戶發送優惠券以供即時兌換。

零售商有潛力創建專有應用程式來豐富行動購物體驗，但他們有機會了解這種專用應用程式不同於電子郵件和搜尋等基本行動技術。零售商也透過 Facebook 和 Twitter 等社群媒體平台吸引顧客。

所銷售產品的性質可能會改變購物行為。價格比較、搜尋行動優惠券可能對購物類別更重要，而對餐廳而言，評級和評論可能對參與度和銷售更重要。

關於行動零售市場研究

Mobile Retail Research provides data, insights and strategies to boost revenue and engagement. We conduct Qualitative, Quantitative and Strategy Research. Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing. Quantitative Market Research include surveys. Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.