市場規模策略

市場規模策略

SIS 國際市場研究與策略


Market Sizing is an art and a science. It answers the following questions:

What is the potential market size for my product or service? Who are the main competitors that dominate the market? What segment of the market do they dominate? What are their market shares? What are the market segments and sizes?

There are 2 main types of Market Sizing projects:

  1. To determine the current market size and your short-term potential.
  2. To determine long-term market opportunities, segments, and positioning

Approaches:

案頭研究

Desk research can deliver the Market Landscape [market size and growth, key competitors and products, channels of distribution, technology trends, etc.] Desk research includes government data, published data from journals and syndicated reports, and data on the web.

  • 優點: it is cost-effective and fast to deliver
  • Cons: rarely will desk research give a complete picture and competitive landscape

Application of Statistical Methods to the Data

We recommend the application of statistical methods e.g. the Monte Carlo Method and other models for more precision.

The Benefits:

  • Capture new opportunities
  • Prioritize segments and new opportunities
  • Uncover new, profitable customer segments
  • Measure the potential appeal and success of your product
  • Understand your market, industry, and customer better
  • Become more efficient and profitable in your planning

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關於 SIS 國際

SIS國際 提供定量、定性和策略研究。我們為決策提供數據、工具、策略、報告和見解。我們也進行訪談、調查、焦點小組和其他市場研究方法和途徑。 聯絡我們 為您的下一個市場研究項目。

 

 

作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

滿懷信心地在全球擴張。立即聯繫 SIS International!

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