市場規模策略

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Market Sizing is an art and a science. It answers the following questions:

What is the potential market size for my product or service? Who are the main competitors that dominate the market? What segment of the market do they dominate? What are their market shares? What are the market segments and sizes?

There are 2 main types of Market Sizing projects:

1. To determine the current market size and your short-term potential.
2. To determine long-term market opportunities, segments, and positioning

Approaches:

案頭研究

Desk research can deliver the Market Landscape [market size and growth, key competitors and products, channels of distribution, technology trends, etc.] Desk research includes government data, published data from journals and syndicated reports, and data on the web.

• 優點: it is cost-effective and fast to deliver
• Cons: rarely will desk research give a complete picture and competitive landscape

Application of Statistical Methods to the Data

We recommend the application of statistical methods e.g. the Monte Carlo Method and other models for more precision.

The Benefits:

• Capture new opportunities
• Prioritize segments and new opportunities
• Uncover new, profitable customer segments
• Measure the potential appeal and success of your product
• Understand your market, industry, and customer better
• Become more efficient and profitable in your planning

我們在紐約的工廠位置

11 E 22nd Street, Floor 2, 紐約, NY 10010 電話：+1(212) 505-6805

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關於 SIS 國際

SIS國際 提供定量、定性和策略研究。我們為決策提供數據、工具、策略、報告和見解。我們也進行訪談、調查、焦點小組和其他市場研究方法和途徑。 聯絡我們 為您的下一個市場研究項目。