Discounting at Luxury Retailers
Understand the pros and cons of discounting at super luxury retailers.
White Paper: Which Comes first: Demand or Supply?
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence A famous economic law says: “Demand determines supply”. Is this really true?
Regular consumers take this assumption for granted. In today’s market, however, this law requires further revision and clarification. At first, supply determines demand and only then does demand begin to expand the amount of supply.
Book Review: “Hey Whipple Squeeze This”
As part of our series of marketing-related books, we have reviewed Luke Sullivan’s book “Hey Whipple Squeeze This.” While focused on advertising, the book delves into solving problems and understanding consumers. Likewise, it can be applied to other areas of marketing services. We have structured this review on interesting concepts on which the author focused.
Brainstorming
Sullivan asserts the value in posing the problem as a question. One of our favorite quotes in the book was when Sullivan stated, “A problem well-stated is a problem half-solved.” By focusing on the question, people can facilitate the brainstorming process.
Election Follow up: Analysis of Marketing Strategy on Election
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
Large-scale Research for Small Companies
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.
First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).
Book Review: “Truth, Lies & Advertising”
As part of our series of marketing book reviews, we have recently reviewed Jon Steel’s “Truth, Lies and Advertising: the Art of Account Planning.” While focused on advertising, the book’s content can feasibly be applied to other branches of marketing services. In particular, we were eager to read its perspective on market research in Advertising campaigns.
Steel’s goal is to propose a new model of advertising based on the complexity of people and their emotions. The model incorporates a partnership of stakeholders in an advertising campaign:
- client’s business perspective
- agency’s creative perspective
- opinions and prejudices of the people at whom advertising is aimed; In other words, the consumer needs to be probed for insecurities, motivations, habits, prejudices
Luxury Perfume Market Research
The fragrance industry worldwide rolls to the beat of its own drum in terms of marketing and consumer purchases.
Thin-Slicing in Marketing: Book Review of “Blink”
We reviewed a few chapters in Malcolm Gladwell’s best-seller “Blink”. Why? Thin Slicing reveals insights into human behavior.
尼日利亞市場：文化對商業的影響
文化可以簡單地定義為特定社會中人們的生活方式。從廣義上講，文化是一種習得行為的配置，其組成元素由特定社群的成員共享和傳播。具有相同文化背景的人們有共同的特質、意識形態、規範、信念、價值體系、消費方式、說相同的語言、使用相同的貨幣。不同的文化在一個社會如何看待產品、想法或服務以及其成員的期望方面表現出巨大的多樣性。
Book Review: “The Culture Code”
As part of our series of marketing-related books, we have reviewed Clotaire Rappaille’s book “The Culture Code.” In marketing research, Rappaille is known for his style and unique theories on human behavior. He is known for his rejection of the traditional focus group; instead he proposes a 3-hour focus group in which he does unstructured probing of obscure questions to elicit deeply rooted emotions and attitudes. In the book, he talks about how a culture has a code for every concept, and that it is the job of marketers to decode those meanings.
Rapaille lays out 5 central principles that belie his marketing research approach.
在土耳其開展業務
作者：Nese Yahya，Expatia 董事總經理
法律框架
在新的國家開展業務充滿挑戰，因為這種情況隨處可見。作為外國人，如果您打算在土耳其開展業務，您首先必須查看並熟悉土耳其於 2003 年推出的《外國直接投資法》（編號：4875）。法律，因為它們設定了土耳其自由投資環境的法律架構。
根據《外商直接投資法》，設立外資公司的條件與義務與設立本地公司相同。因此，過去設立外資公司的各種強制許可現已取消。根據《土耳其商法典》規則，由外資成立的公司被視為土耳其公司。因此，無論公司資本創造的本質如何，所有職責和責任都是相同的。
此外，在新的外商直接投資法中，沒有任何規定要求土耳其參與外資公司的資本或管理。可以用100%外資設立公司，幾乎所有產業都對外資開放。公司設立程序也得到了很大程度的簡化。現在，憑藉高效的手續，在土耳其註冊成立公司只需一天即可完成。公司必須在一個地點提交標準表格，無需向多個機構提交申請以獲得批准。此外，法律也規定不再強制設立有限責任公司或股份有限公司。這些都是計劃在土耳其開展業務的外國投資者需要考慮的重要事項。
MNP 沙烏地阿拉伯
作者：艾哈邁德·阿薩德，Maktoob Research
我的妻子曾經在一次購物中告訴我，如果我們買了這張沙發，我永遠不會要求任何東西。沙發又醜又貴，但我從字面上理解了我的話，並被她的承諾所誘惑：不再要求任何其他東西！好吧，我應該對此進行更多分析。後來我才知道，我老婆的意思是，除非她喜歡別的東西，否則她永遠不會要求任何東西！
在競爭激烈的行動市場中，最重要的問題之一是，如果您在更換行動電信商時可以保留您的手機號碼，您是否願意更換。在大多數調查中，兩位數百分比的受訪者總是說「是」。
由於這種令人難以置信的潛力和競爭助推器，一種稱為「行動號碼可攜性」(MNP) 的技術應運而生。 MNP 使行動用戶能夠在從一個行動網路業者更換到另一個行動網路業者時保留其手機號碼。
伊斯蘭銀行業：美國金融業的機會與障礙
自 1960 年代以來，伊斯蘭產業迅速發展成為一個跨國產業，對全球金融產生了重大影響。該部門在其使命、交易和流程中主要涉及宗教（伊斯蘭教法）和文化規範。為了促進公共利益，伊斯蘭銀行業禁止高利貸、基於利息的融資以及從酒精、菸草和色情製品中獲利。
其規模超過$2500億美元，並且在過去十年中每年至少增長10%。支持這種廣泛增長的是來自伊斯蘭國家的石油意外收入以及伊斯蘭人口（約 15 億）正在以最快的速度增長的事實。目前，只有大約300家伊斯蘭銀行機構以及匯豐銀行和法國巴黎銀行等歐洲銀行已經進入該市場。這些公司的成長機會比比皆是，許多伊斯蘭銀行已經在倫敦證券交易所上市。在有穆斯林人口的國家開展業務的外國銀行。
伊斯蘭銀行業涵蓋世界上越來越多尋求替代金融服務的人口。此外，對這些銀行的投資可以在一定程度上抵禦全球金融衝擊。例如，9 月 11 日之後，伊斯蘭銀行就沒有受到金融衝擊的影響。
據估計，十年內伊斯蘭銀行將管理全球穆斯林個人儲蓄的一半。鑑於海灣地區的繁榮，該行業也迎合了大量高淨值人士（HNWI）的需求，並為新興市場的大型建設項目提供融資。它不僅可以使外國銀行更廣泛地進入伊斯蘭世界並接觸到海灣國家的大量存款，而且可以想像，它也可以向各自國家的穆斯林社區開放它們。
《關注阿拉伯世界》作者：Maktoob Research 總裁 Ahmed Nassef
如今，如果不閱讀有關杜拜的內容，拿起一份美國主要報紙幾乎是不可能的。無論是建造世界最高的建築（其中還將包括世界上第一家阿瑪尼超豪華酒店）、世界上最大的購物中心還是世界上最大的遊樂園（擁有最大的環球影城），杜拜令人難以置信的成長使其作為商業關注的中心，並使更大的中東市場成為世界許多企業的焦點。
然而，接觸阿拉伯消費者並不總是那麼容易，而試圖在網路上接觸他們也面臨一系列特殊的挑戰。雖然杜拜的高網路普及率（超過 60%）應該為線上研究提供了肥沃的土壤，但您很難發現其中的大部分內容是由一些國際研究公司的當地分支機構進行的。除了杜拜之外，中東其他地區也為線上研究人員提供了額外的障礙。
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