中東市場研究

露絲·史塔納特

SIS 國際市場研究與策略

中東地區包括西亞和北非國家,因其豐富的歷史、文化、經濟和宗教背景而在其他地區脫穎而出。該地區是基督教、伊斯蘭教、猶太教等一些主要宗教的發源地。中東經濟的很大一部分是由原油生產支撐的。

近年來,該地區一些國家面臨政治動盪和不穩定。然而,隨著油價穩定和一些國家不斷努力實現經濟多元化,該地區正在快速成長,帶來了各種潛在的機會和挑戰。

中東市場研究

中東的市場研究可以為行銷人員提供了解當前成長趨勢和消費者需求的機會。

The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.

Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.

石油和天然氣機會

The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.

伊朗

Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.

沙烏地阿拉伯

Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.

阿拉伯聯合大公國

The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15th 根據人類發展指數,是世界上最發達的國家。

 

請聯絡我們以了解您在中東的下一個市場研究專案。

作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

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