非洲，長期以來被認為是文明的搖籃、人類的誕生地。

Today, Africa is emerging as a legitimate economic force, as well.  While much of the world moves forward with a certain degree of sluggishness, some emerging economies like those of some African nations are seeing recent GDP growth. Count a recently booming Libya, Equatorial Guinea, Seychelles, Gabon, and Botswana among them.  A consumer boom is also occurring in several African markets.

成長與發展

情況並非總是如此。八十年代被認為是非洲經濟“失去的十年”，直到九十年代中期，情況才開始出現好轉。在接下來的幾年裡，撒哈拉以南非洲地區的經濟持續進步，令人印象深刻。

儘管對這些有利風向的程度可能會繼續轉變的預測，許多人認為非洲的經濟前景在未來幾年將繼續上升。

非洲的市場機會

The differing data gathering techniques and methodologies employed by these various research institutions lead to conflicting statistics. After all, there is much to analyze and consider. Oil and commodity prices, global economic growth, changing geopolitical landscapes, and other intangible considerations all account for disparities when predicting Africa’s economic outlook.

As for broad indicators of potential growth, both industrial and agricultural output has continued to grow in Africa. Europe and the U.S. have increasingly turned to Africa for manufactured products, stimulating a recent uptick in the export of non-oil commodities. Poor weather can affect agricultural good-fortune and increases in fuel costs can negatively impact any oil-importing nations.

All things considered, the economic outlook for Africa has been positive in recent years, due to an increased market demand for African mineral exports and metals. In addition, Africa’s economic prospects have been brightened by what most consider to be astute economic and political reforms.  Countries such as China and the United States are increasingly looking for partnerships on the continent.

市場挑戰

政治和經濟活動穩定的國家可能會從外部援助和國際投資機會中受益最多。貧窮仍然是非洲持續存在的嚴重問題，長期金融成長至少可以部分緩解這個問題。很大程度也取決於歐元區的命運，非洲大約一半的出口都銷往歐元區。

優勢及出口

儘管人類面臨真正的困難和巨大的障礙，但空氣中瀰漫著樂觀的氣氛。有些人指出，非洲大陸豐富的自然資源、崛起的中產階級和年輕人口是未來世界崛起的指標。

這種成長並非沒有風險。非洲上述對歐元區作為其出口商品目的地的依賴將使其在短期內有些脆弱，其長期存在的貧窮問題必須不斷解決。

長期戰略機遇

非洲經濟命運最近的改善為非洲更加繁榮的明天指明了道路，這片大陸在全球經濟中的影響力日益顯現。

關於非洲 SIS 市場研究

SIS International Market Research helps companies to better understand and navigate the complex and compelling business landscape in 非洲.