
A região do Médio Oriente inclui países da Ásia Ocidental e do Norte de África e destaca-se de outras regiões devido ao seu rico contexto histórico, cultural, económico e religioso. A região foi a origem de algumas religiões importantes, como o cristianismo, o islamismo e o judaísmo. Uma parte significativa da economia do Médio Oriente é apoiada pela produção de petróleo bruto.
Nos últimos tempos, vários países da região enfrentaram convulsões políticas e instabilidade. No entanto, com preços do petróleo estáveis e esforços contínuos de alguns países para diversificar as suas economias, a região está a crescer rapidamente, proporcionando uma variedade de potenciais oportunidades e desafios.
Pesquisa de mercado no Oriente Médio
A pesquisa de mercado no Oriente Médio pode fornecer aos profissionais de marketing a oportunidade de compreender as atuais tendências de crescimento e as necessidades dos consumidores.
The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Oportunidades de petróleo e gás
The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.
Irã
Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.
Arábia Saudita
Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.
Os Emirados Árabes Unidos
The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15º país mais desenvolvido do mundo de acordo com o Índice de Desenvolvimento Humano.