O mercado de iogurte dos EUA

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

No setor de produtos lácteos cultivados, os produtos fluidos cultivados – iogurte potável/batido de iogurte, kefir, doses probióticas – deverão apresentar o CAGR mais forte de 37,7% durante o período 2005-2010. Mais especificamente, as vendas de injeções probióticas serão a principal força motriz desse número, crescendo a um CAGR surpreendente de 97,4% durante o período. Consulte a tabela abaixo para obter mais detalhes.

Como o iogurte não potável compreende a maior categoria dentro da categoria de produtos lácteos cultivados, os maiores comerciantes de produtos lácteos cultivados estão no negócio de iogurtes.

The following are examples of  supplier companies for the US yogurt market:

• Grupo Danone
• comidas feitas
• Kemps, LLC
• Fazenda Stonyfield (Danone)
• Fage EUA Corp.
• Creme de Springfield
• Montanha alta
• Vaca Marrom
• Joana Alimentos
• Laticínios Alta Dena
• Horizonte orgânico
• Potencial de mercado da Lifeway Foods

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.