O que é marketing móvel?

O marketing móvel envolve alcançar os clientes quando eles usam a Internet fora do ambiente tradicional de desktop doméstico ou de escritório.

O aumento do uso de smartphones, iPads, tablets e dispositivos móveis semelhantes pode tornar o marketing móvel uma obrigação para muitos negócios online. O marketing móvel usa mídia interativa que auxilia os clientes a obter informações urgentes e de localização por meio da conectividade sem fio. É útil para todas as partes interessadas, incluindo organizações e clientes. Os consumidores podem procurar um produto necessário em qualquer lugar, a qualquer hora. As organizações podem acessar potenciais compradores globais em qualquer local e a qualquer momento.

O Mobile Marketing está alterando drasticamente o cenário atual dos negócios.

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.

Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages.  Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.

Notificações por SMS

O marketing à distância, como o marketing móvel através de SMS ou mensagens de texto, nem sempre recebe uma recepção tão calorosa quanto a visualização de um produto em tempo real. O Serviço de Mensagens Multimídia (MMS) é um passo em direção à representação bidimensional (2D) e tridimensional (3D) de produtos. Uma organização pode enviar um MMS aos seus clientes para apresentar uma melhor imagem dos seus produtos.

Notificações via push

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a “call to action” ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.

Marketing de geolocalização

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.

Considerações

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies.  Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.  Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies that do not.

Contate-nos para seu próximo projeto de pesquisa de marketing móvel.