Marca

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … Leia mais

É fundamental criar uma mensagem poderosa. Mas numa época em que tantas mensagens flutuam na mente dos clientes, é importante que as empresas façam esforços concertados para garantir que as suas mensagens não se perdem para os clientes. É ainda mais importante para empresas que visam clientes como a geração Millennials, que possuem extensas… Leia mais

Explore o mundo do marketing de choque. Os profissionais de marketing fazem concessões quando lançam novos anúncios que chocam.

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … Leia mais

Saiba mais sobre a Pesquisa de Mercado de Neuromarketing do Consumidor.

O neuromarketing é um campo emergente nos setores de marketing e publicidade, combinando neurociência com abordagens de psicologia de marketing.

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Leia mais

A Lealdade do Consumidor é uma relação de confiança entre uma organização e seus clientes. Clientes fiéis podem tornar seu negócio mais lucrativo.

Saiba mais sobre Relações Públicas e Pesquisa de Mercado.

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Leia mais

As redes sociais apresentam enormes oportunidades para as empresas. Descubra como você pode obter insights do cliente em sites de redes sociais.

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … Leia mais

A embalagem costuma ser o aspecto mais importante e mais negligenciado do marketing.