커넥티드카 시장조사

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

연결된 자동차

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

인공지능

잠재적으로 파괴적인 자동차 기술 중 하나는 자동차의 인공 지능 개발입니다. 자동으로 조향, 제동, 가속할 수 있는 자동차에 대한 Google의 발표는 업계의 판도를 바꿀 수 있습니다. 자율주행차가 주류로 진입하기에는 아직 멀었지만, 부분 자율주행차는 업계 예상보다 빨리 출시될 수도 있습니다.

자율주행자동차

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

자동차 구독 서비스

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

커넥티드카 시장조사 정보

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research 방법에는 포커스 그룹, 심층 인터뷰, 민족지학 및 시선 추적도 포함될 수 있습니다.
• 양적 연구 can involve Mobile, Online, and Telephone surveys.
• 전략 연구 경쟁 분석, 산업 추적, 시장 진출 전략 및 시장 기회/크기 조정이 포함됩니다.