부탄 시장조사

부탄은 히말라야 산맥에 자리 잡은 외딴 작은 왕국입니다. 그것은 강력한 이웃인 중국과 인도 사이에 놓여 있습니다. 부탄의 국명인 드락 율(Drak Yul)은 천둥룡의 땅을 의미합니다.

왕축 왕조는 1907년부터 부탄에서 집권해 왔습니다. 수세기 동안 부탄은 외부 세계와 단절되었습니다. 외부인들이 자신의 군주제와 문화를 훼손할 것을 두려워했습니다. 1970년대에 문을 열었고, 텔레비전과 인터넷은 1999년에야 등장했습니다.

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Key Aspects:

• Economic Context: Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• 방법론: Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• 과제: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• 이익: Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

핵심산업

험준한 산이 지형을 가로질러 뻗어 있기 때문에 대부분의 활동은 가내수공업에서 비롯됩니다. 따라서 도로와 기타 인프라를 구축하는 데 비용이 많이 들고 어렵습니다.

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

동향

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

이웃

팀푸 is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

파로 is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

트롱사 종 is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

시장의 장점과 강점

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

소비자 기반

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

부탄 시장에서 비즈니스를 성장시켜야 하는 이유

부탄에서 사업을 시작하는 것은 훌륭한 선택입니다. 이 나라는 많은 이점을 제공합니다. 부탄의 관광 시장 조사는 큰 잠재력을 보여주었습니다. 정부가 방문자 도착에 제한을 가해야 할 정도로 너무 좋습니다.

부탄인들은 해외에서 공부한 뒤 귀국하는 경우가 많다. 따라서 귀하는 영어를 구사하는 숙련된 인력을 확보할 수 있습니다.

SIS 인터내셔널 소개

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