Il mobile marketing implica raggiungere i clienti quando utilizzano Internet lontano dal tradizionale ambiente desktop di casa o dell'ufficio.
Il crescente utilizzo di smartphone, iPad, tablet e dispositivi mobili simili potrebbe rendere il mobile marketing un must per molte attività online. Il mobile marketing utilizza media interattivi che aiutano i clienti a ottenere informazioni sulla posizione e sul tempo attraverso la connettività wireless. È utile per tutte le parti interessate, comprese organizzazioni e clienti. I consumatori possono cercare un prodotto necessario ovunque e in qualsiasi momento. Le organizzazioni possono accedere a potenziali acquirenti globali in qualsiasi luogo e in qualsiasi momento.
Il Mobile Marketing sta modificando drasticamente l’attuale panorama aziendale.
Marketing via cell phones, especially through text messages, is widely used throughout the world. It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.
Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages. Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.
Notifiche SMS
Il marketing a distanza, come il marketing mobile tramite SMS o messaggi di testo, potrebbe non ricevere sempre un'accoglienza così calorosa come la visione in tempo reale di un prodotto. Il Multimedia Messaging Service (MMS) rappresenta un passo avanti verso la rappresentazione bidimensionale (2D) e tridimensionale (3D) dei prodotti. Un'organizzazione può inviare un MMS ai propri clienti per presentare un'immagine migliore dei propri prodotti.
Le notifiche push
Push notifications constitute another type mobile marketing that is used globally. Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.
Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts. A push notification can also function as a “call to action” ad. A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development. If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.
Marketing sulla geolocalizzazione
Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing. GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.
Considerazioni
One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies. Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages. Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies that do not.
IT 
EN 
AR 
ZH 
ZH_HK 
NL 
FR 
DE 
JA 
KO 
PL 
PT 
ES 
TH 
HI