Il mercato dello yogurt negli Stati Uniti

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

All’interno del settore dei latticini fermentati, si prevede che i prodotti fluidi coltivati – yogurt da bere/frullati di yogurt, kefir, shot probiotici – registreranno il CAGR più elevato di 37,7% nel periodo 2005-2010. Più specificamente, le vendite di shot probiotici saranno la principale forza trainante di questo numero, crescendo ad un sorprendente CAGR di 97,4% durante il periodo. Si prega di fare riferimento alla tabella seguente per un'ulteriore ripartizione.

Poiché lo yogurt non potabile costituisce la categoria più grande all'interno della categoria dei latticini coltivati, i maggiori rivenditori di prodotti lattiero-caseari coltivati operano nel settore dello yogurt.

The following are examples of  supplier companies for the US yogurt market:

• Gruppo Danone
• Alimenti Kraft
• Kemps, LLC
• Fattoria Stonyfield (Danone)
• Fage USA Corp.
• Cremeria di Springfield
• Montagna alta
• Mucca bruna
• Johanna Alimenti
• Caseificio Alta Dena
• Orizzonte biologico
• Potenziale del mercato degli alimenti Lifeway

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.