Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

All’interno del settore dei latticini fermentati, si prevede che i prodotti fluidi coltivati – yogurt da bere/frullati di yogurt, kefir, shot probiotici – registreranno il CAGR più elevato di 37,7% nel periodo 2005-2010. Più specificamente, le vendite di shot probiotici saranno la principale forza trainante di questo numero, crescendo ad un sorprendente CAGR di 97,4% durante il periodo. Si prega di fare riferimento alla tabella seguente per un'ulteriore ripartizione.

Because non-drinkable yogurt comprises the biggest category within the cultured dairy products category, the largest cultured dairy products marketers are in the yogurt business.

The following are examples of  supplier companies for the US yogurt market:

• Gruppo Danone
• Alimenti Kraft
• Kemps, LLC
• Fattoria Stonyfield (Danone)
• Fage USA Corp.
• Cremeria di Springfield
• Montagna alta
• Mucca bruna
• Johanna Alimenti
• Caseificio Alta Dena
• Orizzonte biologico
• Potenziale del mercato degli alimenti Lifeway

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.