Strategie di social media per le piccole imprese

La prevalenza dei social media nella vita di tutti i giorni rappresenta un potente strumento di marketing per qualsiasi piccola impresa.

Può offrire agli imprenditori l'impareggiabile opportunità di interagire con i propri clienti. I social media possono fornire agli imprenditori feedback in tempo reale sulle risposte dei clienti a prodotti e servizi.

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

Guerriglia marketing

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

Sfide alla distribuzione dei social media

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

Scrittura di contenuti per imprenditori

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

I proprietari potrebbero allontanarsi anche perché potrebbero non avere un’idea chiara di cosa otterranno dal tempo investito. Solo 36% dei proprietari di piccole imprese hanno pagato strumenti analitici o di pianificazione, il che significa che i proprietari hanno poca idea se le loro attività sui social media abbiano portato più clienti o quali forme di attività sui social media siano più utili.

Cosa dovrebbero sapere gli imprenditori sui social media

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.