Ricerche di mercato sulla proiezione di test cinematografici

Che cos'è la proiezione del test del film?

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

Perché è importante la proiezione del test del film?

Le proiezioni di prova sono un ottimo modo per vedere cosa pensa il pubblico del tuo film. Aiuta i registi a capire chi sono i primi ad adottare il loro film. In questo modo, possono prendere decisioni migliori riguardo al suo rilascio. È una buona fonte per farsi un'idea della risposta del pubblico a un montaggio approssimativo. Il regista può utilizzare il feedback di una proiezione di prova per modificare il film prima della data di uscita.

Le proiezioni dei test dei film possono dirti se la tua commedia è divertente o se il tuo film horror è spaventoso. Aiuterà te, il tuo produttore e il tuo studio. Potrai decidere come rendere il film attraente per il maggior numero possibile di spettatori. Senza le proiezioni di prova, le aree problematiche del film rimangono deselezionate. Ma scegli il tuo pubblico con cura. Gli screening dei test errati indicano che le aree problematiche possono rimanere incontrastate. O, peggio ancora, il tuo lavoro può essere fatto a pezzi da persone che non sono i migliori giudici del cinema.

Perché gli studi hanno bisogno della proiezione del test del film

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

Fattori chiave di successo per la proiezione dei test cinematografici

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

Informazioni sulla ricerca sullo screening dei test cinematografici

Movie Test Screening is a form of Ricerche di mercato qualitative. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as Ricerca sull'ingresso nel mercato. Any tweaks made to your film will become part of your Go-to-Market Strategy.

Ricerca internazionale SIS provides Movie Test Screening Research. Contact us today to learn more about this and other types of Ricerca sulle opportunità di mercato.