Ricerche di mercato sulle compagnie aeree low cost

Le compagnie aeree low cost, le compagnie aeree scontate o le compagnie aeree low cost sono compagnie aeree che offrono tariffe più basse in cambio di minori comfort per i passeggeri. Il concetto è iniziato negli anni '70 dalla compagnia aerea nazionale americana Southwest come un modo per offrire tariffe aeree economiche ai consumatori, da allora sempre più compagnie aeree low cost hanno iniziato a proliferare divorando quote di mercato al punto che anche i principali vettori hanno dovuto creare le proprie filiali che offrivano tariffe più basse per riconquistare i clienti perduti.

Opportunità di viaggiare in aereo a basso costo

The impact of low-cost carriers to the aviation industry has been tremendous.  The deep market penetration of low-cost airlines caused conventional carriers to cut flights, close hubs and even abandon service to some cities. In the last few years with high fuel costs and the slowing global economy eating into the bigger carriers’ profit margins, only budget airlines have consistently reported profits or expanded their routes.  In Asia and the Middle East the low fare sector has dramatically grown in the last decade and there are no signs that the expansion would be curtailed.  Low-cost carriers in the Middle East have grown very fast relative to traditional carriers.

Approfondimenti sul valore del cliente

The success of budget airlines can be traced back to their business model that expounds that cost is not equal to price. The original Southwest model consisted of low fares, higher frequency routes, use of secondary airports with short turnaround times and utilizing the same type of aircraft for the fleet. Modern budget airlines still closely follow the same precepts as those laid out by Southwest but because of there are more low-cost airlines competing in the market there have been differences in  every budget carrier in their implementation. Low-cost airlines in America offer frequent flyer programs and some have even offered the same frills found in bigger carriers like complementary drinks and different class systems.  In Europe, budget airlines like easyJet and Ryanair usually follow the more traditional business model  except that both airlines have operated into major hubs such as Paris Charles de Gaulle, Dublin and Manchester where the traditional strategy of operating in secondary airports.

Proposta di valore dei viaggi low cost

I clienti preferiscono sempre più l’approccio senza fronzoli al volo solo per risparmiare denaro. Anche se la principale attrazione per le compagnie aeree scontate sono ovviamente le tariffe più basse che offrono, questo non è l'unico fattore che contribuisce al loro successo. Per i frequent flyer il fattore principale che rende più attraenti le compagnie aeree low cost è la disponibilità di voli con compagnie aeree low cost. Con il ridimensionamento delle operazioni da parte dei vettori convenzionali, la scelta degli orari è diminuita.

Concorrenza con i vettori aerei tradizionali

The growth of budget airlines has brought into question the future of legacy carriers.  Big carriers are increasingly pressured by high fixed costs and relevant market positioning to consumers.  Legacy carriers are increasingly focusing on cost efficiencies, focus on particular traveler segments, consolidating through mergers and acquisitions and investing in staff training and communications.  Today’s new competitive landscape puts large, well established airlines in fierce competition with low-cost airlines.

Informazioni sulle ricerche di mercato sui viaggi aerei a basso costo

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