टिकाऊ प्रतिस्पर्धात्मक लाभ विकसित करना

A sustainable competitive advantage is an advantage in providing value to customers that cannot be imitated.

Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it.  In the 1990s, AOL had a competitive advantage as an Internet Service Provider (ISP), becoming the preferred provider for consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used “AOL Keywords” to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs launched cheaper substitutes (e.g. Netzero, Earthlink), that advantage became difficult to sustain.  It can be a challenge to sustain a competitive advantage because once a product or service is made, other competitors can reverse engineer a company’s success, taking the competitive advantage away.

टिकाऊ प्रतिस्पर्धात्मक लाभ के स्रोत:

• बेहतर कौशल
• बेहतर संसाधन
• अद्वितीय उपयोग अनुभव
• अद्वितीय उत्पाद विशेषताएँ
• डिज़ाइन
• प्रसव का तरीका
• ब्रांडिंग
• सीआरएम
• बाजार अनुसंधान
• उच्च स्विचिंग लागत
• प्रवेश बाधा
• पेटेंट
• नेतृत्व मंहगा पड़ना
• भेदभाव
• केंद्र

An example of sustainable competitive advantage through differentiation is Starbucks. The company essentially serves a commodity: coffee. But it has made the coffee-buying experience cater to its customers’ lifestyles and psychographics. Customers buy at Starbucks to relax and purchase many of its additional products in the meantime. This superior and unique customer experience is an example of a competitive advantage.

बाजार अनुसंधान कैसे प्रतिस्पर्धात्मक लाभ को बढ़ाता है

स्थायी प्रतिस्पर्धी लाभ विकसित करने में बाज़ार अनुसंधान महत्वपूर्ण है क्योंकि यह पता लगाता है कि ग्राहक क्या चाहते हैं। यह:

• ऐसी जानकारी खोजें जो प्रतिस्पर्धियों के पास उपलब्ध न हो
• सफलता के प्रमुख कारकों की पहचान करें
• बाजार स्थिति का मार्गदर्शन करें
• प्रतिस्पर्धियों से आगे रहने के लिए रणनीतिक चालें अपनाएं

अपने अगले मार्केट रिसर्च प्रोजेक्ट के लिए हमसे संपर्क करें।