الإنفاق الاستهلاكي مستقر في البلدان المتقدمة، ويرتفع في الأسواق الناشئة مثل الصين والهند والبرازيل.

In many countries, retail represents around 10 percent of a consumer’s income.  That spending occurs in supermarkets, hypermarkets, department stores, malls, exclusive brand outlets, and online portals.

إن المنافسة الشديدة بين العلامات التجارية، واللاعبين المحليين الذين يتمتعون بمواقع جيدة، والشركات الكبيرة العابرة للحدود، تجعل النجاح في هذه الصناعة المرنة والمربحة أمرًا صعبًا للغاية. يتطلب النجاح ليس فقط وجودًا قويًا بين مستهلكين مستهدفين محددين ولكن أيضًا الالتزام الواعي بأفضل الممارسات.

أفضل ممارسات صناعة البيع بالتجزئة التي يمكن أن توفر النمو هي كما يلي:

1) الإدارة الفعالة للعلامة التجارية

Given the horde of retailers vying for the attention of consumers, establishing a unique personality for a business is the best way of distinguishing it from competitors. Having a brand that favorably stands out is already half the battle won.

One way for retailers to send messages that resonate with customers is to convey their corporate philosophy in ways that are easily understood by consumers. Messaging, storytelling, branding, corporate culture and values have the potential to define a brand and distinguish it from others.

2) الالتزام بتنمية المجتمع واستدامته

Given the clear preference of advanced markets for brands and companies that consistently adopt sustainable practices, the list of tomorrow’s leading retailers will be composed only of businesses with demonstrated commitment to environmental protection. Any business that carries a tinge of environmental neglect will be punished by a consumer base that is increasingly becoming aware of (or are already suffering from) its negative impact.

Corporate social responsibility, Community Development and Human Resources can help Retail شركات achieve these objectives. The type of foundations, charities, or advocacies that a company proactively supports help form the company’s profile among its customers. Businesses should focus on those that share a strong affinity with their core values. Employees have the opportunity to be trained, nurtured and deployed not only to perform their designated tasks but also to visibly exemplify the company’s core values.

3) الأمن الشامل والأمن السيبراني

It is not uncommon for physical retail outlets to encounter walk-ins who just intend to steal, vandalize, or harm facilities, staff, and other customers. Where appropriate for example monitoring systems could be deployed. In addition, the incidence of digital- or internet-related crimes are increasing and having a reliable Cybersecurity to wall out hackers is extremely important. Already, some of the largest hackings and massive consumer identity breaches have focused on Retail companies and their Credit Card products.

4) استراتيجية متعددة القنوات

Today’s بيع بالتجزئة landscape is rapidly evolving with the adoption of new technologies, processes, and approaches. Retail companies are focused on Omnichannel and aligning messaging across Stores, Mobile Technology, Apps and Social Media.  To remain meaningful and relevant, retailers deploy their unified messaging not only in traditional channels, but also in social media channels and the mobile environment.