SIS International Research 宣布推出其數位市場研究解決方案。

隨著客戶快速且經濟高效地與全球受訪者互動的需求不斷增長，新服務應運而生。客戶受益於數位分析和增加的受訪者參與度。 SIS 在 YouTube 上發布了一個新影片“未來是數位化的”，展示其數位化願景（在此處查看）。

新的數位解決方案包括：

• 數位社群
• 線上焦點小組
• 視訊訪談
• SIS 情報應答每月訂閱

SIS 數位社群包括以下功能：

• 線上論壇和公告板
• 概念測試
• 線上日記
• 受訪者日記
• 調查和民意調查
• 研究練習和活動
• 文件共享
• 聊天
• 行動連接
• 警報和提醒
• 受訪者參與獎勵和徽章

這 Digital Research solutions complement and expand the company’s recent work in doing qualitative and quantitative multicountry studies for major research companies and large companies. The launch coincides with a record year of global digital projects for the company about Smart Home, Smart Tech, Smart Lighting, Connected Cars, Wearables, EduTech and Smart Retail.

Ruth Stanat, CEO of SIS, mentioned, “We are very pleased to launch our Digital Research solutions to provide customer and digital insight solutions for a fast-paced global economy. Our differentiation is the human element. We deliver insight on the human side of technology. With strict human vetting and recruitment processes, we add value by providing more insight for better value. Digital research complements traditional primary research, providing better insight.”

露絲將數位研究的好處解釋為雙贏的價值主張：參與者獲勝，因為研究更有趣、更方便、更移動。研究提供者透過更快、更便宜地進行更大規模的研究來獲勝。客戶獲勝：以更少的成本產生更多的見解。自動化和分析更好。客戶享受規模成本效益。科技將客戶與消費者連結得更緊密。

The company identified three points of differentiation with its Digital research offering. SIS has access to hard-to-reach audiences including High Net Worth Individuals (HNWIs), B2B, Automotive and Healthcare segments. The Digital offering boosts global scale and cost efficiency. The company provides unparalleled language capabilities.

露絲‧史塔納特 (Ruth Stanat) 表示：「技術客戶越來越需要了解採用技術時的人為因素。我們的定位與我們公司的資源和當前項目以及客戶對數位和人類洞察力的渴望相契合。

SIS 也宣布成立數位轉型部門，專門致力於技術創新和新機會開發。此戰略職能體現了其對新技術敏捷開發的承諾。

關於 SIS國際研究 Inc.

SIS 國際研究 (www.sisinternational.com) is a leading global full-service Market Research & Strategic Market Intelligence firm providing comprehensive market research solutions in China, Asia, the Americas, Europe and worldwide. The company provides Qualitative Fieldwork, Quantitative Data Collection, Market Intelligence and Market Strategy Research.

Headquartered in New York City and founded in 1984, the company has key offices in London, Frankfurt, Los Angeles, and Shanghai. Our coverage is Nationwide US, Europe, the Middle East, Africa, and Asia and we serve over 50 industries. SIS offers many other innovative products and services for our client’s decision-making.