SIS紐約辦公室慶祝租賃場地數量突破1000個
NEW YORK, Feb. 2, 2011— The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies. The … 閱讀更多
2011年餐飲服務業聚焦
By Sonya Sobato; Rueya Ceylon, Research Analysts
The food service industry is one of the largest industries in the United States.
Statistics by the U.S Bureau of Labor state that food preparation and serving related sectors combined to be the third largest employer by occupational groups in metropolitan and nonmetropolitan areas.
It is indicated that 2011 could be an excellent year for the restaurant industry. Sales are expected to climb up to a four year high, according to industry analysts. A recently released report by research firm Technomic predicts that the total U.S food service sales will overshadow 2010 by an increase of 1.7% in sales on a nominal basis and dipping just 0.3% on a real basis, which takes inflation into menu price consideration. And if this forecast is realized, it would be some of the highest growth since 2008.
汽車技術市場研究
Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world’s most important industries. But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, “Detroit’s Big Three” have seen their sales … 閱讀更多
美國新消費者分析：美國零售商面臨的趨勢
經歷了2009年的「大衰退」之後，消費者正生活在「新常態」中。以下是2010年消費者和零售商面臨的一些變化。.
節儉
消費者支出減少。優惠券、自有品牌商品、會員卡、散裝商品、自助購物和折扣店正日益成為消費者應對財務困境的保障。價格通貨緊縮是零售商擔憂的問題。.
消費者在購買產品時既更精通商業道德，也更規避風險。他們使用 產品評等網站 查看其他使用者的產品評價，並比較價格和功能。.
美國消費者越來越傾向在沒有醫療專業人士協助的情況下提升自身健康水準。. 有機零售店 儘管肥胖症流行，但這些趨勢已變得更加主流。.
重新定義消費主義和價值觀
美國人對過度消費主義的態度已經改變了。一項調查顯示，75%的受訪者表示，他們寧願花更多時間陪伴家人，也不願賺更多錢。.
消費者面臨越來越大的壓力，他們需要償還債務，只消費必需品，而不是繼續過去的消費模式。 習慣.
消費者越來越關注產品的可持續性和產地。本地生產的商品在超市中也日益佔有重要地位。.
實體店並非對所有零售商都消亡
雖然實體購物中心和錄影帶商店數量有所下降，但零售銀行和 專業 商店（例如）. 蘋果商店 實體店（例如索尼商店）對消費者仍然很重要。但網上購物和本地零售商的重要性日益凸顯。.
新的消費趨勢正在湧現，例如城市地區的線上雜貨購物。.
零售商正在尋找與消費者保持聯繫的新方法
先進的數位看板正成為零售商推廣促銷活動和追蹤店內行銷成效的一種方式。 購買點廣告 以及訊息傳遞。.
“「懷舊行銷」正成為日益流行的趨勢，尤其是在針對嬰兒潮世代的產品中。行銷人員正在創造強調與具有特殊意義的符號建立情感聯繫的產品。.
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