只是天氣變化比廣告方式快。

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.

病毒式影片的興起

Today’s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.

Research indicates that online videos are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video 臉書廣告 廣告以保持相關性和繁榮。曾經，目標客戶可能會出現在電視機前，而如今，他們更有可能上網，而且他們的注意力持續時間也更短。這種情況也會在白天和晚上發生，工人們在網路上逃離單調乏味的生活，從辛苦的工作中得到快速的休息。

病毒影片中的機會

這些病毒式線上影片和網路劇集的內部和周圍交織著徽標、宣傳文字和“前貼片”，這是人們在觀看所需內容之前必須強制觀看的簡短介紹。這是一群願意並準備好消化廣告的忠實而專注的受眾，而精明的資金正逐漸從傳統的電視和平面廣告轉向這些接觸目標客戶的新的有效方式。

聰明的公司甚至找到了透過產品植入或編寫節目對話將自己融入喜劇影片或流行網路節目的方法。這樣，TiVo 的廣告跳過能力就受到了阻礙，廣告和藝術以連沃荷都沒有想到的方式交叉。

It’s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business are infinite. Better to embrace the new than be left behind.