概念驗證研究

什麼是概念驗證？

每一項新業務都伴隨著巨大的風險。如果一家公司能夠證明其商業理念有效且可行，那麼它就有了一個好的開始。我們稱之為「概念驗證」。風險資本家傾向於在投資企業之前等待概念驗證。它以可量化的方式衡量一家公司能夠實現多少目標。

概念驗證與試點：有什麼差別？

A pilot project is a preliminary release of a product or service. It aims at a partial determination of the projected final solution, which can have several limitations, including the business associates involved and the procedures affected. Another restriction is the number of users with access to the system.  The goal of a pilot project is testing in a production setting. The goal of a proof of concept is to confirm the potential of a model. A proof of concept is usually small and may not be complete.

原型和概念驗證之間有什麼區別？

Many people use these two terms as if they are interchangeable. Companies use Proof of Concept to test whether they should put a particular theory or idea in place. A prototype is different. Its primary purpose is to help manufacturers decide what to do with a product in development. It also helps them reduce the number of mistakes made. Proof of concept offers a model of one aspect of the product; a prototype is a working model of several elements.

誰應該使用概念驗證？

• 軟體開發商： 開發人員可以在早期開發週期中使用概念驗證。他們也可以用它來推銷軟體的想法。他們還可以使用 POC 來檢測效能問題。 POC 的結果包括技術可行性的保證面。它們還包括影響工作總體估計的問題。努力的範圍也是結果的一部分。
• 製造商： POC 可以幫助製造商識別潛在問題。技術和後勤問題可能會阻礙成功。或者，它可以讓組織有機會尋求內部回饋。如果產品或服務有前途，這樣的回饋就很有價值。此外，它還減少了不必要的暴露和風險。它允許利益相關者在開發週期的早期測試設計選擇。

公司何時應該使用概念驗證？

如果公司想在預算有限的情況下確認適銷性，就應該使用 POC。例如，假設一家公司想要製造一個視訊門鈴。它需要應用 POC 技術來證明它不會在沒人想要的事情上浪費時間。為了確定這個想法是否可行，需要回答特定問題。例如，“如果可以安裝安全系統，為什麼還要購買可視門鈴？”

如何使用概念驗證

The best thing to do when working on a new product is to adopt a lean approach. With this approach, the company invests the lowest amount of time and money at the beginning. It also gathers insights from customers. The company can spend more as it receives positive feedback from the market. Engineers will jump in at a certain point of this process. They will see how much of the proposition the company can deliver and how much it will have to outsource. They will also say what it costs.

為什麼概念驗證很重要？

The POC helps stakeholders to understand the limitations of a system. It also shows them the system’s capabilities. They can thus select only the processes that generate the most benefit. These processes should deliver rapid business returns and minimal development troubles. A POC project may, in some cases, determine that the company cannot solve the problem. Thus, POC can prevent the company from launching an unsuccessful product.

研究如何提供幫助

Strategy Research can provide the insights, data, and strategies to develop and improve your Proof of Concept.  We provide Research-Support solutions through

• 定性研究
• 量化研究
• 上市解決方案
• 戰略與競爭情報