國際消費者研究

全球經濟正在迅速變化，為企業帶來了新的機會。   

With technology and transportation, it is easier than ever to build brands in multiple markets overseas.  Emerging markets are growing and providing new customer bases.  Yet, challenges exist with language, culture, norms and rules.  SIS helps companies understand their strategic opportunities and challenges.   

新興市場

消費者行為因市場而異。巴西、俄羅斯、印度和中國被稱為“金磚四國”，擁有世界三分之二的人口。它們共同為世界國內生產毛額做出了相當大的貢獻。墨西哥、南非和土耳其等國也屬於這一類。

Emerging markets have become the engines of economic growth, rapidly gaining share of the world economy. These markets also continue to have fast-growing “new rich” sectors existing alongside large “poor” populations.  Also relevant are the developing and developed markets such as South Korea, Taiwan, Singapore, and those Eastern European nations that recently changed from centrally planned to market economies.  我們對這些市場有透徹的了解。 

When researching emerging markets, companies gain vital knowledge to ensure they do not waste time – or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do’s and don’ts of every market. Some methodologies that work in certain markets will not work in other markets.  We provide that insight.

消費者研究趨勢

人工智慧 (AI) 與機器學習一起可能對市場研究產業產生重大影響。借助 Amazon Echo 和 Google Home，人工智慧已經進入消費者領域。它是一個顛覆流程的遊戲規則改變者，使研究人員能夠提供更具成本效益和更快的洞察力。

大多數網路使用者已經擁有智慧型手機，而且還會有更多用戶跟進。當受訪者收到參與調查的邀請時，他們通常會在智慧型手機上完成調查。因此，市場研究人員必須調整他們對智慧型手機的研究方法。另一種選擇是首先禁止這些設備參與，通常是不可取的。

線上數據採樣現已成為市場研究產業的重要焦點。在線上通常比所有其他收集資料的方法更快，特別是對於大樣本量，因為受訪者可以透過自己快速閱讀和回答問題來節省時間。

研究工具

• 在線方法論的興起。 The prominence of the Internet and other, similar technologies, have given us more innovation and flexibility to improve research design, to link up with millions of people, and to communicate with them much faster. Online market research is less expensive than offline analysis. It is also faster than offline, and subject matters are more flexible.
• 數位行銷的興起。 中國在行動網路用戶方面處於領先地位，是美國的三倍多。中國消費者已經採用了超級應用程序，這些應用程式將他們生活的許多方面融入到一個行動平台中。了解這些和類似的趨勢為行銷人員提供了進入不同市場的獨特機會。

• New designs for in-store research. In-store market research has several benefits, for example, it impacts product placement and that of advertising and promotions, and it provides insights into consumers’ behavior. It also gives the store owner an idea of daily, weekly, or monthly traffic, and it helps determine product pricing.
• 面對面的方法。  根據市場情況，我們採用許多其他方法，例如焦點小組、訪談、調查、電話訪談、民族誌和攔截。

這是一個全球經濟

企業常常出於必要而做出將公司國際化的決定，但如果市場資訊不足，或需求預測錯誤，公司可能會遭受損失。他們需要深入了解自己以及競爭對手的優勢和劣勢，以謹慎地抓住機會並應對全球經濟的快速轉型。

SIS is widely recognized as a world leader in International Market Research.  We provide over 40+ years experience, extensive market coverage, our best practices and many other advantages.