非洲索馬利亞市場研究

索馬利亞是一個環繞非洲之角的東非國家。從地圖上可以看出，非洲大陸上這個尖尖的岬角一直延伸到印度洋。

這個國家地勢平坦、乾燥，有類似沙漠的條件。許多索馬利亞人仍然處於游牧或半游牧狀態。因此，他們從一個地方遷移到另一個地方，尋找耕地來飼養牛、駱駝、山羊和綿羊。另一方面，許多索馬利亞人是農民。

這個國家有著悠久的歷史，深受非洲和阿拉伯的影響。它只有一個民族，即索馬利亞人，但也有其他帝國統治。義大利和英國是最後的統治國家，分別在 1800 和 1900 年代到來。當這些殖民地合併時，引起了許多競爭和爭端。因此，1991年爆發內戰。

重點產業

主要出口產品為牲畜、魚類和農產品。

經濟是非正規的，其運作不受政府授權或檢查。它也不徵稅。事實上，聯邦政府機構在不同機構的協助下管理國家。

This shaky governance and corruption jeopardize the progress of the country. Still, the economy is buoyant, and growing thanks to foreign companies. These overseas firms run outlets in the local Somali market. What’s more, they control these outlets remotely from more developed countries. Thus, they have access to resources like banks and a skilled workforce. They also get stable legal frameworks.

社群

Mogadishu is an important port city on the East African coast. Known to locals as “Xamar” or “Hamar,” it is the capital city. Somali and Arabic are the official languages. Yet, it is common to hear Swahili, English, and Italian in its busy streets. The city is lively, with many street markets, cafes, and grocery stores. It is a peaceful city, and locals feel safe shopping and living there.

人們在這個國家生活和貿易已有數千年之久。事實上，你可以從洞穴藝術中看到歷史。在古老的拉斯吉爾洞穴群等地方欣賞這種藝術，它展示了北海岸地區豐富的早期文化。被稱為「塔洛」的原始金字塔也點綴在這片土地上。這些曾經是墓葬結構。

趨勢

外國公司渴望在這個國家投資。擁有鈾、鐵礦石、天然氣等自然資源儲量。外國礦業公司正在尋找鈾礦。這個國家的礦藏可能是世界上最大的。因此，該行業為該國提供了商業成長的機會。

Another key point is that Arab countries are investing in livestock infrastructure. For instance, countries like the 阿拉伯聯合大公國 are purchasing large farms. These countries have a long history of trading with their African neighbors. They remain hopeful about the future growth Somalia promises.

全球貿易也在成長，索馬利亞商業階層正在為快速成長的經濟做出貢獻。

The widespread violence and starvation in the 1990s pushed many to become refugees. More than a million Somali people have fled the country since 1991. They left to find a better life in other countries. As a result, the country now has a large diaspora, which takes an interest in its progress. The diaspora and the private sector are the lifelines of the nation.

優點和優勢

Somalia is near the Arab Peninsula, and traders on both sides of the Persian Gulf take advantage of this strategic spot. Animals are one of the biggest exports, and they go to the Middle East. Somali livestock is of high quality and sells at a great price.

消費者基礎

遊牧部落佔人口的很大一部分。他們的生活方式非常脫離電網。他們無法使用銀行服務和儲蓄帳戶等服務。相反，大多數金錢交易都是透過電話進行的。

索馬利亞人依靠從國外匯來的資金作為收入的一部分。事實上，許多索馬利亞人生活在貧窮線以下。

在索馬利亞發展業務的理由

The country’s economy is growing stronger. As it expands in the cities, more companies are opening. But, be warned: doing business will feel odd without government oversight. In fact, investors form part of the informal economy.

關於索馬利亞的市場研究

There’s nothing like knowing exactly who your customers are. That’s why we provide market strategy research in Somalia. Our 定性和定量研究 提供您需要的數據。我們幫助您拓展業務。您也可以透過我們的焦點小組來了解索馬裡的機會。

We also use interviews and surveys. These tools help you pinpoint the right place and time for entering the market. Companies can grow with the right research team. Contact us today to get started with your Somali investment.