非洲多哥市場研究

多哥是一個西非小國。它的面積只有35,400平方英里，位於布吉納法索、馬利和尼日以南。多哥的正式名稱是多哥共和國。

多哥曾經是西非地區的貿易中心。事實上，它早在十六世紀就統治了貿易路線。在此期間，多哥位於幾內亞灣的地理位置是一個巨大的優勢。多哥是貿易中心。事實上，它是歐洲跨大西洋奴隸貿易的中心。多哥也是阿拉伯控制的跨撒哈拉奴隸貿易的中心。因此，多哥和附近地區贏得了「奴隸海岸」的稱號。

重點產業

磷酸鹽是多哥的主要出口產品，因為它擁有數百萬噸的磷酸鹽儲量。

The country depends on subsistence agriculture as its economic pillar. So, to encourage agriculture, the government has built more roads and renovated the Lomé port. As a result, agricultural production has grown. As a matter of fact, this sector employs most of the population. Farmers sell their harvests retail and wholesale in informal markets across every town and village.

多哥經濟不發達。私營部門表現良好，但這種成長並不能惠及所有人。事實上，當今多哥的貧窮和不平等現象十分嚴重，尤其是在農村地區。此外，它的生育率很高。人口成長太快，經濟跟不上。國家的公共服務也不能。因此，許多人無法獲得這些服務。儘管如此，多哥在糧食方面仍能自給自足。在豐收年，它可以自給自足。

社群

Lomé, the capital of Togo, is a coastal city. It has gone through several colonial powers one after the other. The architecture has heavy German and French influences, which you can see in churches and government buildings. Another key point about Lomé is that it is peaceful. Togolese people are friendly and welcoming.

Lomé is at the southwest tip of Togo, near the border with Ghana. It’s on a lagoon that extends toward the Tokoin Plateau. The city is perfect for the casual walker. Attractions like the Lomé Grand 市場 and the Lomé Cathedral catch the eye. Lome also has many beaches and a voodoo market for those daring enough to venture there.

趨勢

多哥的網路使用率很高，這為業務成長提供了巨大的機會。事實上，隨著多哥經濟的穩定，投資數位業務可以讓你賺很多錢。同樣，西非的數位基礎設施也必須擴展，以滿足不斷增長的需求。因此，多哥可以作為數位革命的起點。

優點和優勢

Togo is still a regional hub. It no longer deals in human cargo, but in business activity. Thus, it is an excellent choice if you want to expand your business into the rest of West Africa. In addition, the Trans-West African Coastal Highway runs through Togo. This major route is another benefit since it connects Togo to Nigeria and Benin in the east. It also connects the country to Cote d’Ivoire and Ghana on the west.

消費者基礎

多哥人民正在為國家的發展機會而奮鬥。腐敗盛行。此外，800 萬多哥人中約有一半生活在絕對貧窮線以下。人均收入低。年輕人的就業率和就業不足率都很高。教育和進一步培訓的機會很少。但是，私營部門需要更多勞動力。因此，技能訓練是一個商機。它可以讓你賺錢，同時幫助解決青年就業問題。

在多哥發展業務的理由

高稅收阻礙了私部門的發展。獲得融資是私人投資者面臨的另一個問題。企業將遇到許多其他障礙。為什麼？因為多哥政局仍然不穩定。情況正在改善，但仍然存在。總之，多哥對投資人不太友善。儘管如此，多哥仍能為投資者提供很多東西，所以不要因此而卻步。

多哥市場研究

我們提供 定性和定量研究 to tell you who and where your customers are. Strategy Research in Togo is also crucial. It helps investors to understand how to set realistic targets for their business. We use Interviews and Surveys, so you can find new customers and know the best time to expand. We also use Focus Groups to assist companies in making the best business decisions. Contact us today, so we can work together to build your business in Togo.