牙買加的市場研究

牙買加是加勒比海第三大島嶼,也是該地區最大的英語島嶼。它位於中美洲大陸以北約285英里處。東邊的海地和北邊的古巴是近鄰。牙買加擁有近三百萬人口。金斯敦是島上的首府和主要城市,位於東南角。
重點產業
全國各地礦產等天然資源豐富。牙買加也擁有宜人的氛圍和自然美景。儘管該國擁有大量勞動力,但失業率很高。外債是另一個可怕的統計數據。旅遊業、農業、採礦業和製造業是該國的主要經濟部門—旅遊業和製造業分別約佔國內生產毛額的三分之一。
社群
帕利薩多 (Palisadoes) 是一個巨大的沙嘴,有著豐富多彩的歷史,守護著金斯敦的天然港口。該沙嘴將皇家港鎮和諾曼曼利機場與大陸連接起來。此外,鮑伯馬利博物館位於市中心,雷鬼音樂家的故鄉。 Devon House 是一棟殖民時期的住宅,配有仿古家具,也在附近。該國在霍普植物園和動物園展示其自然動植物。藍山位於城市東北部,是著名的咖啡種植區,擁有適合健行者的小徑和溪流。
趨勢
As Jamaica’s economy shows signs of growth, the housing market has yet to catch up. Property sales have slowed to a halt while domestic rentals have gone up. The country suffers from high inflation and soaring crime rates. Thus, Jamaica’s real estate industry has failed in recent years. Property prices fell in 2009 as foreign demand slowed, and many upscale houses saw price drops. The number of sales has also fallen. Still, the lower-middle-income part of the market has remained active.
Benefits And Strengths in the Market

在過去的幾年裡,牙買加的經濟取得了進展。這些成果是其努力實行財政審慎的結果。這些財務數據使牙買加躋身世界上表現最好的國家之列。
Also, Jamaica is one of the top twenty nations for its great credit system. And its rates are among some of the best in the world for starting a business. Any businessperson can create and run a business in as few as two steps and three days.
消費者基礎
Internet subscriptions are increasing. More Jamaicans are spending time online on their PCs and smartphones. Yet, only a tiny fraction of Jamaicans use the Internet to shop. Still, top hitters in the e-commerce field are optimistic. They claim that the use of the Internet for online marketing is increasing at a high rate. Retailers are moving to keep up with the Internet trend. Many of them are increasing their investments in online shopping platforms.
在過去的幾年裡,超市生產加值商品的趨勢呈現上升趨勢。他們大部分產品都是用新鮮水果生產的,以提高銷售量和競爭。即食 (RTE) 和即煮 (RTC) 方法就屬於這些項目。消費者正在放棄舊的食品製備方法。因此,這一趨勢可能會繼續上升。
在牙買加做生意的理由
- 牙買加是世界上最適合創業的國家之一,而且其排名還在不斷上升。
- Its housing demand got a boost from recent cuts in mortgage interest rates. Some banks also increased loan limits. As a result, being a homeowner is no longer a pipe dream.
- For investors, Jamaica has lots of advantages, particularly regarding location. It lies between North and South America. It also has an 800 million consumer market within four hours of its coastlines.
牙買加的市場研究
It is essential to conduct quantitative, qualitative, and strategic research. Another important thing to keep in mind is that focus groups and surveys are valuable. They can reveal the genuine opinions and ideas of customers. Besides, the market entry process in Jamaica is comparable to that of many other nations. You should first take a trip to the island to look around. Your company can set up helpful industry ties during a visit. These ties could be beneficial in allowing you to flourish in the market.
