中東市場研究

中東人口不斷增長，基礎設施不斷改善，工業不斷發展，帶來了新的機會。

The region is a major Oil producing area, helping to fuel growth in the region. Though Global oil prices plummeted in 2015, many economies were spared sharp economic downturn due to prudent reserves set aside for just such an eventuality.

儘管油價波動，但中東國家整體仍表現出強勁的成長率。高人口成長率、經濟自由化計畫和日益有利的投資環境使中東成為日益增長的外國投資目的地。

Economies in the Middle East are diversifying and making strides in the Global Economy. Companies in the region have recently expanded globally such as Dubai Ports World, Emirates Airline and Saudi Aramco.

中東市場的特徵是人口成長率高，導致消費市場不斷成長。

年輕群體可能意味著對應用程式、媒體和教育的興趣增加。

社會動盪常常導致宗派主義，從而擾亂國家及其經濟。就中東而言，這是油價大幅波動的原因。持續的政治改革和透過共享貿易投資將中東國家團結起來的區域舉措將有助於緩解該地區的社會緊張局勢。此外，未來發展不依賴石油的私部門收入來源也勢在必行。

經濟熱點

Economic Hot Spots in the region currently include Dubai, Abu Dhabi, Cairo, Istanbul, Doha and Manama. Gulf markets are working to build vibrant cities and are creating specially-zoned urban areas that are targeted to strategic growth industries, such as Education, Healthcare and Financial Services. Already, some universities from the United States and Europe have built university campuses in the region, seeking to educate talented students. Tourism is also growing in markets such as Dubai and Abu Dhabi.

Gulf States have also launched programs to attract sporting events. Global sporting events like the FIFA World Cup, WWE Wrestling, F1 Grand Prix, Golf championships and World Rugby Sevens Series have hosted or plan to host major events in the region.

機會

Opportunities for investment and profitable business ventures are still plentiful in the Middle East. Major drivers of international investment reside in the Hospitality, Construction, and Real Estate industries. Egypt is thought to be stabilizing while Morocco has improved export and tourism revenues. Kuwait and Qatar have weathered the oil price drop with little or no visible downturn. With petroleum prices expected to rise in the next couple of years, there is little reason to believe the Middle East won’t continue to present excellent business opportunities.