
Connected devices exist for every corner of the modern home. Homeowners can now purchase smart devices for entertainment, home intelligence, comfort (mainly HVAC), access control, energy efficiency, connectivity, safety, wellness, and daily tasks. The intelligent assistant, a product of advances in artificial intelligence and voice technology, is now a workable control center for the connected home.
智慧互聯家居的興起
一些新興市場可支配收入的顯著增加,加上全球網路使用者數量的增加,是推動智慧家庭需求的重要動力。住宅用戶網路速度的不斷提高也促進了市場的成長。此外,房主對控制能源使用的日益重視也增加了對自動化節能電器和設備的需求。
智慧互聯家居的實際用途
房主喜歡在回家的路上使用應用程式調整空調和暖氣系統,以便他們進入家中時溫度舒適。他們也喜歡擁有智慧家庭監控設備,這可以讓家庭在記錄室外事件時更加安全,也可以幫助疲憊不堪的父母在監控室內幼兒和小孩的活動時保持秩序。
互聯家庭的另一個奇蹟是能夠告訴吸塵器開始輪班或透過智慧型手機遠端控制洗衣機週期。三星是家庭智慧型裝置領域的領導者,其中包括智慧冰箱、娛樂系統,當然還有智慧型手機等白色家電。蘋果憑藉其 Homekit 系統也成為市場領導者,而谷歌則憑藉 Nest 成為市場領導者。
智慧床不斷湧現,新產品強調床利用網路來適應人體偏好和輪廓。
設計在互聯家庭中的重要性
隨著更新、更具創新性的技術進入市場,智慧家居設備的價格不斷下降,以經濟高效的方式保護普通家庭的成本變得越來越便宜。隨著住戶採取措施增強房屋的安全性,被竊的風險就會降低。居住者可以更享受他們的家,因為他們現在感到更安全。
智慧家庭為房主帶來了一些令人著迷的前景,可以改變他們的生活和工作方式,同時減少能源使用。事實上,智慧家庭很快就會成為智慧城市的一個組成部分,預計將帶來醫療保健、公共服務、交通和公用事業的進步。目前市場更加集中於豪華智慧設備,但越來越多的系統和平台正在湧現,以滿足用戶的基本需求。
另一方面,一些潛在用戶對智慧家庭技術持懷疑態度,擔心隨著時間的推移,這會讓他們變得懶惰。太多的自動化還會削弱某些特定活動的強度,例如烹飪,甚至沖泡一杯美味的咖啡。這可能取決於用戶採用對他們的情況最有意義的技術。
為什麼智慧家庭和互聯家居很有用
Phones, laptops, televisions, fitness wristbands, appliances, security sensors, utilities, and more are uniting to form an entirely interconnected, easy-to-control environment. Communications service providers are poised to reap massive benefits from this proliferation of smart devices, since most of them have high levels of consumer trust, and they also have extensive current customer bases, and possession of network infrastructure.
家庭中的智慧型裝置可用於娛樂、舒適、安全以及針對精通科技的千禧世代和老齡化人口的功能。採用這些技術的驅動因素包括消費者對舒適、安全和保障的渴望不斷增加、分析、感測器和觸控螢幕方面的技術創新,以及 IT 儀表板和入口網站的普及。
如果連網設備的價格下降並且大眾開始了解這些產品的好處,那麼智慧家庭市場將會起飛。正如我們所提到的,下一個合乎邏輯的步驟是智慧城市,隨著連通性進入新的水平,其優勢不僅將惠及消費者,而且還將惠及通訊服務提供者和設備製造商。
智慧家庭市場研究的類型
We conduct Qualitative, Quantitative, and Strategy Research. Qualitative Research uncovers the “why” behind behavior, attitudes and decision making. Quantitative research measures the extent of phenomena such as how much customers are willing to pay for products. Strategy Research uncovers the competitive dynamics surrounding your brand and market players. It identifies ways to develop uncontested market space.
我們的解決方案包括:
- 焦點小組
- 網路社群
- 調查
- 客戶訪談
- 家庭民族誌
- 客戶旅程圖
智慧家庭網路市場研究
We help clients to examine the current market dynamics for home network products and home network services. For this market, these products and services are defined as follows:
- Home network products which include wall pad or panel products that are connected with a lobby phone, security phone, and sensor devices. Today construction companies represent the primary market for these products (B-to-B) with a key customer being multi-family housing.
- 家庭網路服務,包括採用連網數位門鎖和牆墊產品的家庭安全和能源控制解決方案的服務供應商。
這兩種產品都可以與數位門鎖設備搭配使用,其中包括允許用戶設定密碼來鎖定和解鎖門的產品。
Some of these offerings currently provide mobile solutions while others do not. We provide an understanding of the current market and market potential for both non-mobile and mobile offerings for home network products and services.
更具體地說,我們幫助您更了解家庭網路產品,特別是牆墊產品和家庭網路服務,涉及以下指標:
- 家庭網路產品(尤其是牆墊)和家庭網路服務的整體市場規模
- Competitive landscape – key competitors & profiles of competitors. This includes size, type of organization, leadership, business structure, years in business, business models, sales, profits.
- B2B 市場中每個主要競爭對手(例如零售店、經銷商、經銷商)的銷售和行銷通路
- 主要競爭對手的定位,例如能力、市場定位、品牌優勢和劣勢、定價結構。
- Understanding of the relationship of these products to digital door locks. How are they currently connected, how will they be connected in the future.
- 購買決策和產品選擇的驅動因素 what matters most to B-to-B decision makers & purchasers such as property owners, managers, builders, developers, contractors. When looking for products & solutions, how are they using products, solutions available today, and what do they want to be able to do with products & solutions in the future
- Short-term and long-term market potential for current technologies. What is the potential and viability for existing products – both non-mobile versus mobile offerings
- Evolving trends and market potential for new technologies. What new products & solutions are entering new markets such as mobile & connected products and solutions, connected home, IOT, and how is the market responding.