聖誕節後第二大商業零售日是哪一天？萬聖節？感恩？七月四日？錯了……今天是情人節！情人節是個賺錢的大節日，對許多企業來說是個決定成敗的銷售主宰，也是不容忽視的節日。

Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It’s a testament to love, no doubt. It’s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves.  Valentine’s Day presents an opportunity for marketers to create Emotional Connections with customers.

Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It’s interesting to note that over 30% of those Valentine’s gifts will be purchased online. If you’re a web retailer, even if your product isn’t the most love-oriented kind of thing, there are ways to tie in and 丘比特 你的銷售。

促進情人節銷售

Plan Ahead! Don’t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.

Social media, as with almost every concern these days, is an invaluable tool that helps you connect with your Valentine message. Twitter posts and Valentine-centric YouTube videos can reach potential customers in ways traditional TV and print advertising never could. Use them!

創造難忘的客戶體驗

Make sure your website reflects the look and feel of the holiday – lots of hearts and x’s and red and white.  Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!

最重要的是，愛你的客戶並讓他們知道你愛你，這一點很重要。我們常常陷入平淡、無感情的交易，但今天是情人節！為最可愛的客戶提供特別折扣、一張卡片或一些糖果怎麼樣？不能傷害。所有這些都有助於將您的公司描繪成一家有愛心的公司。這就是情人節的意義。

請聯絡我們以了解您的下一個情人節市場研究專案。