市場研究自動化

人工智慧和機器學習等技術正在改變遊戲規則。它們對人們在行銷和市場研究中的工作方式產生越來越大的影響。 

Marketing and Market Research professionals are increasingly finding efficiencies from automation.  From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.

自動化是一個上升趨勢

Automation benefits marketers. Even before any marketing activity starts, marketing managers want answers to specific questions.  They seek a Return on Investment (ROI).  Now, ad platforms include predictions of the number of clicks.  Managers also want answers when an ad campaign is live and when completed.  Automation saves brands money with predictions and targeting, and speeds up the gathering of results and data.  

Companies can create and deploy tests quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.  Automation enables companies to rapidly uncover valuable market feedback to make changes and improvements. 

自動化促進了預測分析的興起，預測分析可以預測未來的行為。預測分析回答了突出的問題。這些可以包括：

• 誰可能購買我們的產品/服務？
• 我們的產品提高獲利能力的最佳價格是多少？
• 誰是我們最有價值的客戶？

The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.  Statistics is an important part of Behavioral Science, which predicts why consumers behave the way they do.

Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.  Algorithms are on the rise in business and have the potential to improve decision-making.

市場研究自動化 

Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.  It also helps companies to define who and where their consumers are. 

In short, market research allows businesses to pursue the most profitable growth opportunities.  Market research can help companies to measure and weigh opportunities. This research enables brands to highlight those with the highest profit potential.

Automation is a discipline that helps companies to rapidly test and make predictions.  The downside is that automation may miss the human connection evident in Face-to-Face and observation research.  Used with other techniques such as Face-to-Face and qualitative techniques, it can be valuable for some companies.  “Hybrid” methodologies that combine multiple methods can be especially useful in making sense of a complex customer decision journey.

行銷自動化的例子

尋找樣品

尋找樣本的流程變得越來越自動化。行銷人員現在可以使用聚合服務背後的過濾和選擇技術。

調查

調查是最古老的研究自動化形式之一。它允許消費者在線上回覆調查。它還確保他們只回答與他們相關的問題。  

客戶支援

企業也使用自動化來回應客戶。例如，如果多個消費者有特定的投訴，行銷人員可以產生自動回應。這些自動答案使支援團隊能夠騰出時間來處理其他問題。

請在此處聯繫我們，以了解有關行銷自動化的更多信息