可可市場研究

什麼是可可市場研究？

可可市場研究是指對可可副產品的商業前景的分析。它特別關注可可粉和巧克力的市場滲透率，這兩種來自可可豆的非常受歡迎的產品。

關鍵的市場洞察、生產過程中的挑戰以及股票市場的價格波動是可可市場研究的重要方面。此外，可可市場研究包括區域和品質差異以及產品系列的生產成本。

為什麼可可市場研究很重要？

Cocoa and chocolate are among the most popular and well-known products around the world. The production process nevertheless requires multi-layered management because there are different steps of action before the final products reach the consumers. All executives and investors should be well aware of both the sources of profit and risks of the cocoa industry. There are opportunities to grab together with risks to consider. Factors like weather, socioeconomic conditions, human rights and a balanced share of profits are significant. The global appeal of cocoa products opens up numerous possibilities for business expansion and presents lucrative investment opportunities. On the other hand, cocoa market research reveals all new information related to the risk assessment of cocoa production.

可可生長於非洲、拉丁美洲和南亞的某些地區，因為它的生長需要熱和濕度。水對於可可樹的生存至關重要。氣候危機帶來了需要考慮的危險和需要克服的挑戰。此外，還存在環境問題，例如森林砍伐和生物多樣性喪失，以及對可可種植者惡劣生活條件的人道主義擔憂，這些問題可能會造成負面宣傳並影響銷售和利潤。

業界的關鍵職位

There are several relevant jobs in the industry of cocoa market:

• Food technology research scientists
• 市場研究經理
• 貿易商
• 可可和巧克力原料商人
• 行銷經理
• 製片人
• 軟商品風險管理
• 可可物流服務
• 可可運輸服務
• 可可運輸服務

為什麼企業需要可可市場研究

The cocoa market is widespread. Whilst demand comes mainly from the rich western countries of northern Europe, the USA and Canada there are countries like Malaysia, Turkey and Indonesia that rank among the top importers of cocoa worldwide. On the other hand, the supply comes from countries like Ghana, Cote d’Ivoire, Indonesia and Ecuador. Such a spread of the supply and demand chain requires broad 市場研究. Not only because of the spatial, cultural and language barriers but also because all relevant information shall be crystal clear. Such information includes:

• 可可品種的定義
• 年產量
• 可可的收穫後協議和處理
• 有效且最新的認證的要求

關鍵成功因素

進行廣泛的可可市場研究意味著所有感興趣的各方都期望投資回報率大幅增加。成功有幾個主要因素：

• 保持高品質標準
• 開發有效的分銷管道
• 實現規模經濟
• 拓展海外市場
• 增加市場佔有率
• 利用最新的科技進步
• 設定公平的價格
• 建立客戶忠誠度

Accurate planning, realistic goal setting and broad knowledge of the cocoa market industry are additional factors that contribute significantly to success.

關於可可市場研究

Cocoa is a commodity that is traded on the following stock markets:

• 紐約商業交易所 (NYMEX)
• 倫敦洲際交易所 (ICE)

Therefore, the prices and size of cocoa contracts are two critical factors for determining the stock indices and efficiency of the product. What distinguishes cocoa from other values that are traded in stock, is that it’s an agricultural product. Thus there is a specific analysis to conduct for making accurate predictions. Its efficiency and perspective rely mostly on human labor and the unstable conditions of its production process. The factor of the climate crisis is becoming extensively critical as there is much insecurity about future weather conditions. Within such an insecure environment, market research is becoming a highly important tool for determining the optimal business 策略. As the global market of cocoa is rapidly expanding, all involved parties shall prioritize the execution of meaningful, thorough and detailed market research.