人口統計市場研究

什麼是人口統計

人口統計是公司保存的有關其客戶和消費者的統計資料。這些統計數據有助於公司實現其銷售目標。例如，一些公司使用年齡、性別和種族。公司也使用教育程度和家庭規模。

Why are Demographics important?

One of a company’s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers’ needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.

人口統計市場研究的關鍵工作

• 研究助理
• 統計學家
• 資料分析師
• 研究員

Why Businesses Need Demographic Market Research

定義關鍵客戶

A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.

形象建構

The image of a company brings customers in, or it keeps them away. If a business is marketing to a group of people, the company’s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.

為了製作更好的廣告

製作廣告需要花費大量金錢和時間。此外，透過網路，很多人都會看到這些廣告。因此，廣告在發布後應該到達合適的人群。這也是人口統計資料派上用場的地方。有了這些數據，您的公司就可以將廣告定位到正確的受眾。

人口統計市場研究的關鍵成功因素

擁有合適的軟體

客戶和客戶資料庫為公司提供了大量資訊。然而，如果沒有合適的軟體，這也是沒有幫助的。客戶關係管理軟體 (CRM) 可以幫助公司。有了它，企業可以使用廣泛的數據來尋找客戶群。 CRM 也帶來了新客戶。

使用數據分析公司

Some businesses send the data they collect to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A consumer and demographic data analysis company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.

更新人口統計數據

有關客戶的數據可能會發生變化。例如，如果一個人找到薪水更高的工作，他們就會購買不同的東西。因此，針對此人的定向廣告將會發生變化。即使對於小型企業來說，更新人口統計數據也至關重要。它使公司能夠保持相關性。它還有助於成長，因為它讓消費者滿意。

關於人口統計市場研究

Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and qualitative research are two methods that your company can utilize.

Interviews and focus groups are other good data collection tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use surveys for market research on demographics since it is easy to send out thousands in one batch.

So, it’s easy to see why this type of market research is crucial for companies. It helps them to target the right customers with the right ads. It also helps firms do choose the best product offerings for their markets. Used correctly, demographic market research is a powerful tool.