數位媒體真的讓我們變得愚蠢嗎？一位來自未來的學者發表了自己的看法
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … 閱讀更多
病毒視訊市場研究
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today’s consumers spend less time watching conventional television and reading print … 閱讀更多
韓國流行市場研究|韓國流行音樂
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Vox Pop 市場研究
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … 閱讀更多
數位時代的行銷與廣告
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 閱讀更多
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