焦點小組

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可自訂的焦點小組解決方案，提供有針對性的見解

Our Focus Group Solutions are highly customizable, allowing you to tailor every session to align with your specific research objectives. Customization options include selecting participants based on precise demographics, such as age, gender, income level, or buying habits, ensuring that feedback comes from the most relevant audience.

Additionally, the session length, room arrangement, and visual or interactive features can be customized to create the ideal setting for collecting data.

我們的焦點小組解決方案

我們的專家團隊以各種形式進行焦點小組活動，每種形式都旨在滿足獨特的研究需求並優化受眾範圍。主要類型包括：

• 面對面的焦點小組: Traditional focus groups are held in dedicated research facilities, allowing for face-to-face interaction and direct observation of participant reactions. In-person groups are ideal for product testing, sensory evaluations, and discussions that benefit from physical presence.
• 線上焦點小組：利用數位平台，線上焦點小組將參與者虛擬地聚集在一起，打破地理障礙並擴大受眾範圍。此解決方案非常適合針對特定人群、吸引難以接觸到的受眾或與國際參與者進行研究。
• 混合焦點小組: Combining the best in-person and online formats, hybrid focus groups allow participants to join sessions physically or remotely. This flexibility makes it easier to accommodate diverse participant needs and ensures that businesses can capture insights from a broader audience.

我們的焦點小組解決方案中的隱私和安全

Our focus groups adhere to strict data security protocols, including encryption, secure data storage, and controlled access to sensitive information. Compliance with global data protection regulations, such as GDPR and CCPA, guarantees that participant privacy is maintained and that businesses can conduct research confidently.

Feedback will remain confidential, fostering a sense of trust that encourages honest and open contributions during sessions. Additionally, all recordings and transcripts are handled with the highest level of security, with access restricted to authorized personnel only.

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