Pesquisa de mercado odontológico

A indústria odontológica global representa uma indústria multibilionária.

As economias em muitas partes do mundo estão a recuperar, e a indústria dentária também, impulsionada pelo envelhecimento da população global, pelo aumento do conhecimento sobre saúde oral e por uma procura crescente de odontologia estética.

Como as pessoas têm mais para gastar, é natural que voltem aos seus dentistas, que por sua vez precisam de mais materiais, equipamentos e serviços de laboratório para os seus consultórios.

Oportunidades no mercado odontológico

Dental Supply businesses are focusing on new global markets (Asia-Pacific is of prime interest), innovative products for pain alleviation, and orthodontic applications that increase revenues. New dental materials and computer-assisted manufacturing technologies are also showing profit-generating potential. In dental practices, mobile optimization, heightened social media presence, and citations are increasingly important for appointment booking. In addition, the creation of premium web content and placement in local internet directories are also critical in maintaining a profitable practice in the digital marketing age.

Métodos de pesquisa de mercado

SIS conducts Dental Market Research, particularly in-person or video ethnographic interviews with consumers worldwide.  The benefits are rapid, cost effective insights in High Growth Emerging Economies.  We conduct Focus Groups, Online Communities, Surveys and In-Depth Interviews with Dental professionals.

Conduzimos pesquisas com vários tomadores de decisão:

• Pacientes
• Dentistas
• Higienistas
• Técnicos de Laboratório
• Assistentes dentários
• Cirurgiões Bucomaxilofaciais
• Técnicos de laboratório dentário
• Higienistas dentais
• Gerentes de escritório
• Equipe do escritório
• Ortodontistas
• Periodontistas
• Fabricantes

Sobre pesquisa de mercado odontológico

A SIS International Research makes it our business to remain aware of important trends in the global dental industry. We’ve studied dental programs worldwide, interviewing patients, dentists, manufacturers, and insurance interests regarding practices, products, and industry innovations. Our intelligence efforts reveal invaluable information that helps our clients remain competitivo and profitable. In addition, we conduct Grupos de foco and surveys that zero-in on product performance, consumer attitudes, the opinions of professionals, and the mindsets of manufacturers that define the dental industry. Make an appointment to speak with us soon.