ブータンにおける市場調査

ブータンはヒマラヤ山脈に抱かれた遠く離れた小さな王国です。中国とインドという強大な隣国の間に位置しています。ブータン語で「ドラク・ユル」とは「雷龍の国」という意味です。

ブータンでは1907年以来、ワンチュク王朝が権力を握っている。何世紀にもわたり、ブータンは外界から孤立していた。ブータンは、外部の者が王政と文化を弱体化させることを恐れていた。1970年代に外界とのつながりが開かれ、テレビとインターネットが登場したのは1999年になってからだった。

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Key Aspects:

• Economic Context: Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• 方法論: Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• 課題: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• 利点： Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

主要産業

険しい山々が広がる地形のため、活動のほとんどは家内工業によるもので、道路やその他のインフラを建設するのは費用がかかり困難です。

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

トレンド

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

近隣地域

ティンプー is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

パロ is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

トンサ・ゾン is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

市場における利点と強み

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

消費者基盤

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

ブータン市場でビジネスを成長させる理由

ブータンでビジネスを始めるのは素晴らしい選択です。この国には多くの利点があります。ブータンでの観光市場調査では、大きな可能性が示されました。ブータンは非常に大きな可能性を秘めているため、政府は訪問者数に上限を設けざるを得ませんでした。

ブータン人は海外で勉強してから帰国することが多いので、英語を話す優秀な人材に恵まれるでしょう。

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