Qual è il secondo giorno più importante per la vendita al dettaglio dopo Natale? Halloween? Ringraziamento? Il quattro di luglio? Sbagliato... è San Valentino! Un enorme generatore di denaro, San Valentino è un colosso delle vendite decisivo per molte aziende e non dovrebbe essere ignorato.
Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It’s a testament to love, no doubt. It’s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves. Valentine’s Day presents an opportunity for marketers to create Emotional Connections with customers.
Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It’s interesting to note that over 30% of those Valentine’s gifts will be purchased online. If you’re a web retailer, even if your product isn’t the most love-oriented kind of thing, there are ways to tie in and Cupidificare le tue vendite.
Aumentare le vendite a San Valentino
Plan Ahead! Don’t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.
Social media, as with almost every concern these days, is an invaluable tool that helps you connect with your Valentine message. Twitter posts and Valentine-centric YouTube videos can reach potential customers in ways traditional TV and print advertising never could. Use them!
Creare un'esperienza cliente memorabile
Make sure your website reflects the look and feel of the holiday – lots of hearts and x’s and red and white. Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!
Soprattutto, è importante AMARE i tuoi clienti e far loro sapere che lo fai. Troppo spesso cadiamo in transazioni piatte e prive di emozioni, ma questo è San Valentino! Che ne dici di uno sconto speciale, di una card o di qualche dolcetto per i clienti più dolci? Non può far male. Tutto ciò contribuisce notevolmente a ritrarre la tua azienda come un'azienda con un cuore. Ed è proprio questo il significato di San Valentino.
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