Ricerche di mercato sulle energie rinnovabili

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

Ricerche di mercato sull'energia solare

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

Ricerche di mercato sull'energia nucleare

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

Ricerche di mercato sull’energia eolica

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 punti chiave:

• L’industria delle turbine sta attualmente registrando una forte crescita
• L’incertezza riguardo al commercio internazionale e alla politica interna influenzerà in modo significativo il settore.
• Gli esperti del settore delle turbine condividono molte caratteristiche, tra cui puntualità, carichi di lavoro pesanti e una profonda passione per il proprio lavoro.
• Le differenze culturali rendono difficile la raccolta di ricerche in Asia.

L’industria delle turbine eoliche

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  Farmieri e allevatori negli Stati Uniti furono pagati centinaia di milioni di dollari in canoni di locazione per ospitare turbine. Si tratta di un settore destinato a una crescita importante poiché molti stati come Iowa, Kansas, South Dakota e Oklahoma fanno già molto affidamento sull’energia eolica: ciascuno di questi stati ora genera oltre un quarto di tutta la propria elettricità dall’energia eolica.  

Abbiamo anche esplorato il futuro del settore e come reagirà quella del governo degli Stati Uniti push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

Le nostre interviste hanno rivelato molte tendenze interessanti riguardanti le persone che lavorano nel settore delle turbine.

Il primo è stato l’enorme numero di intervistati che desideravano partecipare, ma non potevano sacrificare il tempo necessario per completare le interviste. Ciò riflette la domanda del settore e la dedizione di coloro che lavorano al suo interno. Un filo conduttore tra coloro che hanno potuto partecipare è stata l’incredibile passione. Tutti gli intervistati erano molto appassionati del proprio lavoro nel settore delle turbine, il che li ha portati a fornirci molti spunti preziosi.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

Come raggiungere i decisori energetici

Raggiungere esperti qualificati in questo settore può essere difficile. È interessante notare che gli ingegneri di turbine di terze parti erano i più disponibili a parlare con noi, mentre gli esperti più difficili da raggiungere erano quelli del procurement.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

Informazioni sulla ricerca di mercato delle energie rinnovabili SIS

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

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