Car Clinics, Powertrain Research, and Competitive Intelligence for Automotive
SIS runs car clinics where consumers evaluate full-size vehicles in controlled environments. We interview dealer principals, fleet managers, Tier-1 procurement officers, and OEM product planners. Research covers powertrain transition modeling, ADAS perception, battery chemistry benchmarking, and aftermarket revenue sizing.
SIS has conducted automotive research across 135 countries for 40 years. Named automotive clients include BMW and leading global OEMs.
Six Areas of Automotive Intelligence
Each area is informed by structured interviews with the people who make purchasing, engineering, and fleet decisions. SIS conducts car clinics at our Flatiron District facility and at client-designated locations globally.
Electrification and Battery Strategy
SIS interviews fleet managers, dealer principals, and charging infrastructure operators to assess real-world EV adoption patterns by market. Research covers LFP versus NMC battery chemistry tradeoffs, fleet electrification total cost of ownership, and the impact of the EU Battery Regulation on OEM sourcing decisions. The gap between stated purchase intent and actual conversion is where the insight lives.
Car Clinics and Vehicle Evaluations
Consumers evaluate full-size vehicles in a controlled facility. Discussion guides cover exterior design reactions, interior materials and fit-and-finish assessment, infotainment usability, and pricing relative to the competitive set. SIS runs car clinics at our NYC facility and at OEM-designated locations in Europe and Asia. Sessions use structured scales plus open-ended probing to capture both quantitative ratings and the reasoning behind them.
ADAS and Connected Vehicle Research
SIS studies consumer perception of advanced driver-assistance systems at L2+ and L3 levels through focus groups and structured interviews. Research covers trust calibration (when drivers override the system and why), feature awareness gaps, and willingness to pay for specific ADAS packages. Connected vehicle data monetization research interviews OEM product managers and telematics platform operators on subscription model viability.
Supply Chain and Tier-1 Intelligence
SIS interviews Tier-1 procurement officers, component engineers, and logistics directors to map supply chain risks. Research tracks semiconductor allocation constraints, raw material sourcing shifts (lithium, cobalt, rare earths), and reshoring decisions driven by the CHIPS Act and EU supply chain due diligence requirements. Supplier qualification audits assess quality systems, capacity, and financial stability.
Aftermarket and Dealer Network
SIS conducts B2B expert interviews with dealer principals, independent aftermarket distributors, and service directors to size aftermarket revenue opportunities. Research covers parts margin compression from OEM direct-to-consumer channels, service retention rates by vehicle age, and the impact of EV powertrain simplification on traditional service revenue. Installed base analytics model the serviceable fleet by segment and geography.
Concept and Design Testing
SIS validates exterior styling, interior ergonomics, and infotainment UI/UX before tooling commits. Research uses sequential monadic testing (respondents evaluate concepts one at a time in randomized order) to reduce comparison bias. Stimulus materials include clay model photography, digital renderings, and physical interior bucks. Pricing research uses Van Westendorp or Gabor-Granger methods calibrated to the competitive set.
Ricerca automobilistica Built on Primary Data
SIS does not repackage syndicated automotive reports. Every finding is sourced from interviews with buyers, engineers, fleet operators, and dealer networks in the specific markets where the client operates.
Structured findings from consumer vehicle evaluations: exterior and interior preference scores, infotainment task-completion data, competitive pricing benchmarks, and verbatim buyer reasoning. Delivered in a format that product planning teams bring directly into design-freeze and pre-production approval meetings.
Bottom-up sizing of parts, service, and accessory revenue built from interviews with dealer service directors, independent aftermarket distributors, and fleet maintenance managers. Models account for EV powertrain simplification impact on traditional service intervals and the margin pressure from OEM direct-to-consumer parts channels.
SIS maps the regulatory requirements affecting vehicle architecture decisions across markets: Euro 7 emissions standards, U.S. CAFE fuel economy mandates, UNECE safety regulations, and the EU Battery Regulation’s due diligence and recycling obligations. Research identifies where compliance timelines affect launch sequencing and where design changes create cross-market cost exposure.
SIS runs conjoint analysis and discrete choice modeling to determine which ADAS features (L2+ highway assist, parking automation, blind-spot intervention) buyers will pay for at specific price points by segment. Research separates features that drive purchase consideration from features that generate press coverage but do not move metal off dealer lots.
THE SIS DIFFERENCE
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