Ricerche di mercato sulle auto connesse

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

Auto connesse

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

Intelligenza artificiale

Una tecnologia automobilistica potenzialmente dirompente è lo sviluppo dell’intelligenza artificiale nelle automobili. L'annuncio di Google di una flotta di auto in grado di sterzare, frenare e accelerare automaticamente potrebbe rappresentare un punto di svolta per il settore. Sebbene le auto a guida autonoma siano ancora ben lontane dal diventare mainstream, i veicoli parzialmente autonomi potrebbero diventare disponibili prima di quanto previsto dal settore.

Veicoli autonomi

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

Servizi di abbonamento auto

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

Informazioni sulle ricerche di mercato sulle auto connesse

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research i metodi possono includere anche focus group, interviste approfondite, etnografia e eye tracking.
• Ricerca quantitativa can involve Mobile, Online, and Telephone surveys.
• Ricerca strategica implica analisi competitiva, monitoraggio del settore, strategia di accesso al mercato e opportunità/dimensionamento del mercato.