{"id":28892,"date":"2018-12-15T20:57:29","date_gmt":"2018-12-15T20:57:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=28892"},"modified":"2025-09-16T23:58:38","modified_gmt":"2025-09-17T03:58:38","slug":"%e6%95%b8%e4%bd%8d%e9%a1%9b%e8%a6%86%e4%b8%ad%e7%9a%84%e7%ad%96%e7%95%a5%e5%92%8c%e7%b2%be%e7%9b%8a%e9%a0%98%e5%b0%8e%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e6%95%b8%e4%bd%8d%e9%a1%9b%e8%a6%86%e4%b8%ad%e7%9a%84%e7%ad%96%e7%95%a5%e5%92%8c%e7%b2%be%e7%9b%8a%e9%a0%98%e5%b0%8e%e5%8a%9b\/","title":{"rendered":"\u6578\u4f4d\u985b\u8986\u7684\u7b56\u7565\u548c\u7cbe\u76ca\u9818\u5c0e\u529b"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0b302e6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0b302e6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Strategy consulting (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2><span style=\"font-weight: 400;\">\u696d\u52d9\u7e3d\u662f\u5feb\u901f\u767c\u5c55\uff0c\u4f46\u7531\u65bc\u6578\u4f4d\u985b\u8986\uff0c\u4e8b\u7269\u7684\u7bc0\u594f\u5448\u6307\u6578\u7d1a\u589e\u9577\u3002 <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u500b\u6642\u4ee3\uff0c\u91cd\u8981\u7684\u662f\u4e0d\u8981\u900f\u904e\u7e41\u7463\u548c\u7dda\u6027\u7684\u904e\u7a0b\u4f86\u5236\u5b9a\u56b4\u683c\u7684\u8a08\u5283\u3002\u76f8\u53cd\uff0c\u516c\u53f8\u5fc5\u9808\u8abf\u6574\u6d41\u7a0b\uff0c\u4f7f\u5176\u80fd\u5920\u4ee5\u6d41\u52d5\u548c\u52d5\u614b\u7684\u65b9\u5f0f\u6301\u7e8c\u898f\u5283\u548c\u6539\u9032\u3002  \u66f4\u52d5\u614b\u7684\u898f\u5283\u6d41\u7a0b\u4f7f\u60a8\u80fd\u5920\u66f4\u5feb\u5730\u9069\u61c9\u5e02\u5834\u8b8a\u5316\u4e26\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0f\u898f\u6a21\u7684\u5be6\u9a57\u5c0d\u65bc\u5feb\u901f\u7372\u5f97\u56de\u994b\u548c\u78ba\u5b9a\u65b9\u5411\u975e\u5e38\u6709\u50f9\u503c\u3002\u95dc\u9375\u7684\u6311\u6230\u662f\u78ba\u4fdd\u9019\u4e9b\u5be6\u9a57\u5feb\u901f\u4e14\u6d41\u66a2\u5730\u5be6\u65bd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u6b77\u53f2\u4e0a\u770b\uff0c\u985b\u8986\u4e00\u76f4\u662f\u5c0f\u578b\u65b0\u5275\u4f01\u696d\u7684\u9818\u57df\uff0c\u800c\u4e0d\u662f\u5927\u516c\u53f8\u7684\u9818\u57df\u3002\u7136\u800c\uff0c\u5404\u7a2e\u898f\u6a21\u7684\u7d44\u7e54\u90fd\u53ef\u4ee5\u5f9e\u63a1\u7528\u7cbe\u5be6\u5275\u696d\u7684\u654f\u6377\u539f\u5247\u4e2d\u53d7\u76ca\u3002 <\/span><\/p>\n<h2>\u7cbe\u5be6\u5275\u696d\u5be6\u9a57<\/h2>\n<p><span style=\"font-weight: 400;\">Startups, by their very nature, have to move faster than their competitors. The ability to do so is their main advantage over large incumbents. If a startup cannot move faster than its competitors, it will be quashed, either by larger, more established competition, or by its own investors, who demand to see large <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/return-on-investment-in-market-research\/\" title=\"Return on Investment in Market Research\"  data-wpil-monitor-id=\"8531\">returns on their investment<\/a> over a relatively short period of time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lean startup methodology emphasizes that speed, eliminating wasteful practices in order to spur more potentially disruptive innovations. \u201cDone is better than perfect\u201d has almost become a clich\u00e9 in startup crowded environment of Silicon Valley, but it rings true. By emphasizing reaching a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e7%94%a2%e5%93%81%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"8529\">minimum viable product<\/a> instead of a perfect one, companies can quickly discover what the market wants, and reiterate their product quickly to meet those demands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4e00\u500b\u4e0d\u65b7\u6d41\u52d5\u3001\u9748\u6d3b\u7684\u898f\u5283\u3001\u5be6\u9a57\u3001\u74b0\u5883\u5206\u6790\u548c\u4fee\u8a02\u7684\u904e\u7a0b\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u5927\u578b\u3001\u6210\u719f\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u5c07\u81ea\u5df1\u5fb9\u5e95\u6539\u9020\u70ba\u7cbe\u76ca\u65b0\u5275\u516c\u53f8\u662f\u4e0d\u53ef\u884c\u7684\uff0c\u4f46\u5b83\u5011\u53ef\u4ee5\u4f7f\u67d0\u4e9b\u5718\u968a\u5728\u6b63\u5e38\u7684\u4f01\u696d\u5b98\u50da\u6a5f\u69cb\u4e4b\u5916\u4ee5\u66f4\u7cbe\u7c21\u3001\u66f4\u5feb\u901f\u7684\u65b9\u5f0f\u904b\u4f5c\u3002\u6311\u6230\u5728\u65bc\u8b93\u4e3b\u8981\u5229\u5bb3\u95dc\u4fc2\u4eba\u76f8\u4fe1\u5be6\u65bd\u9019\u6a23\u4e00\u500b\u7cfb\u7d71\u7684\u597d\u8655\uff0c\u4e26\u8b93\u4ed6\u5011\u5728\u4e0d\u53ef\u907f\u514d\u7684\u969c\u7919\u548c\u5931\u6557\u4e2d\u5805\u6301\u4e0b\u53bb\u3002\u963b\u529b\u6e90\u81ea\u65bc\u98a8\u96aa\u53ad\u60e1\uff0c\u7121\u8ad6\u662f\u5c0d\u73fe\u6709\u5546\u696d\u6a21\u5f0f\u7684\u98a8\u96aa\u3001\u5931\u53bb\u73fe\u6709\u512a\u52e2\u6216\u53ea\u662f\u6d6a\u8cbb\u8cc7\u6e90\u3002\u5118\u7ba1\u5b58\u5728\u98a8\u96aa\uff0c\u5408\u9069\u7684\u9818\u5c0e\u8005\u5c07\u4f7f\u5718\u968a\u80fd\u5920\u5728\u300c\u7cbe\u5be6\u5275\u696d\u300d\u6846\u67b6\u5167\u904b\u4f5c\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u5927\u516c\u53f8\u900f\u904e\u8b93\u7cbe\u5be6\u5275\u696d\u5718\u968a\u9032\u884c\u5be6\u9a57\u4f86\u7372\u5f97\u6210\u529f\u3002\u900f\u904e\u8b93\u8ca0\u8cac\u7684\u5718\u968a\u63a1\u7528\u7cbe\u5be6\u5275\u696d\u65b9\u6cd5\uff0c\u5bf6\u6f54\u516c\u53f8\u5c07\u7522\u54c1\u958b\u767c\u6642\u9593\u5f9e 3 \u5e74\u7e2e\u77ed\u5230 1 \u5e74\u3002\u901a\u7528\u96fb\u6c23\u900f\u904e\u5728\u5176 FastWorks \u8a08\u5283\u4e2d\u5be6\u65bd\u7cbe\u76ca\u555f\u52d5\u65b9\u6cd5\uff0c\u6210\u529f\u5730\u4ee5\u6bd4\u901a\u5e38\u6210\u672c\u66f4\u4f4e\u7684\u6210\u672c\u958b\u767c\u4e86\u65b0\u578b\u71c3\u6c23\u6e26\u8f2a\u6a5f 40%\u3002\u5982\u679c\u9019\u4e9b\u5927\u516c\u53f8\u80fd\u5920\u627e\u5230\u6d88\u9664\u7e41\u6587\u7e1f\u7bc0\u4e26\u57f9\u990a\u7cbe\u5be6\u5718\u968a\u7684\u65b9\u6cd5\uff0c\u90a3\u9ebc\u4efb\u4f55\u7d44\u7e54\u90fd\u53ef\u4ee5\u3002 <\/span><\/p>\n<h2>\u985b\u8986\u6642\u4ee3\u7684\u9818\u5c0e\u529b<\/h2>\n<p><span style=\"font-weight: 400;\">With the constant turbulence of today\u2019s business world, new kinds of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"8530\">leaders are needed<\/a>. According to <\/span><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/topics\/talent\/ceo-new-leadership-models-for-responding-to-disruption.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5fb7\u52e4\u6d1e\u5bdf<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5728\u985b\u8986\u6027\u6642\u4ee3\u6210\u70ba\u6210\u529f\u9818\u5c0e\u8005\u6709\u4e94\u500b\u7279\u8cea\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u96d9\u624b\u9748\u6d3b<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c07\u8cc7\u6e90\u6295\u5165\u7576\u524d\u71df\u904b\u8207\u70ba\u672a\u4f86\u6295\u8cc7\u4e4b\u9593\u59cb\u7d42\u5b58\u5728\u7dca\u5f35\u95dc\u4fc2\u3002\u9818\u5c0e\u8005\u5fc5\u9808\u80fd\u5920\u540c\u6642\u6210\u529f\u5730\u505a\u5230\u9019\u5169\u9ede\u3002\u592a\u5c08\u6ce8\u65bc\u73fe\u5728\uff0c\u4f60\u5c31\u4e0d\u6703\u70ba\u672a\u4f86\u5275\u65b0\u3002\u904e\u5ea6\u95dc\u6ce8\u672a\u4f86\uff0c\u5c31\u7121\u6cd5\u5be6\u73fe\u6295\u8cc7\u8005\u548c\u5176\u4ed6\u5229\u5bb3\u95dc\u4fc2\u4eba\u6240\u8981\u6c42\u7684\u77ed\u671f\u6210\u529f\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u60c5\u611f\u5805\u97cc<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u985b\u8986\u6027\u9818\u5c0e\u8005\u5728\u884c\u70ba\u548c\u884c\u52d5\u4e0a\u90fd\u6562\u65bc\u627f\u64d4\u98a8\u96aa\u3002\u4ed6\u5011\u9f13\u52f5\u54e1\u5de5\u627f\u64d4\u7d93\u904e\u6df1\u601d\u719f\u616e\u7684\u98a8\u96aa\uff0c\u4e26\u70ba\u4ed6\u5011\u9f13\u638c\uff0c\u7121\u8ad6\u6210\u529f\u6216\u5931\u6557\u3002\u5982\u679c\u54e1\u5de5\u8a8d\u70ba\u4ed6\u5011\u7684\u9818\u5c0e\u8005\u53ea\u662f\u201c\u8aaa\u8aaa\u800c\u5df2\u201d\uff0c\u90a3\u9ebc\u53e3\u982d\u4e0a\u7684\u5192\u96aa\u884c\u70ba\u4e0d\u6703\u5e36\u4f86\u5be6\u969b\u884c\u52d5\u3002\u64c1\u62b1\u6f5b\u5728\u7684\u5931\u6557\uff0c\u4e26\u5f9e\u4e2d\u5b78\u7fd2\u3002\u60c5\u7dd2\u7a69\u5b9a\u3001\u80fd\u5920\u5766\u7136\u9762\u5c0d\u98a8\u96aa\u7684\u9818\u5c0e\u8005\u53ef\u4ee5\u5e6b\u52a9\u7d44\u7e54\u6e21\u904e\u7834\u58de\u6027\u98a8\u66b4\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u521d\u5b78\u8005\u7684\u5fc3\u614b<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u4efb\u4f55\u500b\u4eba\u6216\u7d44\u7e54\u5617\u8a66\u505a\u67d0\u4ef6\u4e8b\u7684\u7b2c\u4e00\u500b\u5718\u968a\uff0c\u53ef\u80fd\u6027\u90fd\u662f\u7121\u9650\u7684\u3002\u7576\u7372\u5f97\u300c\u5c08\u696d\u77e5\u8b58\u300d\u6642\uff0c\u4eba\u54e1\u548c\u7d44\u7e54\u90fd\u53ef\u80fd\u6703\u9677\u5165\u300c\u61c9\u6709\u7684\u5b8c\u6210\u65b9\u5f0f\u300d\u3002\u900f\u904e\u57f9\u990a\u548c\u4fdd\u6301\u521d\u5b78\u8005\u7684\u5fc3\u614b\uff0c\u9818\u5c0e\u8005\u53ef\u4ee5\u4fdd\u6301\u597d\u5947\u5fc3\uff0c\u5c0d\u65b0\u60f3\u6cd5\u548c\u53ef\u80fd\u6027\u6301\u66f4\u958b\u653e\u7684\u614b\u5ea6\uff0c\u5f9e\u800c\u66f4\u597d\u5730\u61c9\u5c0d\u985b\u8986\u6027\u7684\u6311\u6230\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u7834\u58de\u6027\u67d4\u8853<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u67d4\u8853\u7684\u6b66\u8853\u91cd\u9ede\u662f\u5229\u7528\u5c0d\u624b\u7684\u529b\u91cf\u4f86\u5c0d\u6297\u4ed6\u5011\u3002\u9762\u5c0d\u985b\u8986\uff0c\u9818\u5c0e\u8005\u4e5f\u53ef\u4ee5\u9019\u9ebc\u505a\u3002\u80fd\u5920\u8b58\u5225\u7834\u58de\u6027\u5a01\u8105\u3001\u5256\u6790\u5a01\u8105\u4e26\u5229\u7528\u9069\u5408\u81ea\u5df1\u696d\u52d9\u7684\u90e8\u5206\u7684\u9818\u5c0e\u8005\u4e0d\u50c5\u80fd\u5920\u5728\u985b\u8986\u4e2d\u751f\u5b58\u4e0b\u4f86\uff0c\u800c\u4e14\u6703\u56e0\u6b64\u800c\u9032\u4e00\u6b65\u7e41\u69ae\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u5ba2\u6236\u6c11\u65cf\u8a8c <\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u4fdd\u6301\u9818\u5148\u5730\u4f4d\uff0c\u9818\u5c0e\u8005\u9700\u8981\u5c08\u6ce8\u65bc\u6700\u7d42\u7528\u6236\u7684\u9700\u6c42\u3002\u4eca\u5929\u7684\u5ba2\u6236\u900f\u904e\u6578\u4f4d\u6280\u8853\u7372\u5f97\u4e86\u6bd4\u4ee5\u5f80\u66f4\u591a\u7684\u6b0a\u529b\u3002\u900f\u904e\u6210\u70ba\u81ea\u5df1\u5ba2\u6236\u7fa4\u7684\u71b1\u5fc3\u4eba\u7a2e\u5b78\u5bb6\uff0c\u9818\u5c0e\u8005\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u7684\u7d44\u7e54\u4e0d\u65b7\u5275\u65b0\uff0c\u4ee5\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\u3002<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u985b\u8986\u78ba\u5be6\u8b93\u8a31\u591a\u4f01\u696d\u611f\u5230\u7dca\u5f35\u3002\u4f46\u6709\u4e86\u6b63\u78ba\u7684\u8cc7\u8a0a\u3001\u7b56\u7565\u548c\u9818\u5c0e\u529b\uff0c\u7d44\u7e54\u5c31\u53ef\u4ee5\u76f4\u9762\u985b\u8986\u98a8\u66b4\uff0c\u4e26\u5f9e\u4e2d\u7372\u5f97\u5de8\u5927\u6210\u9577\u3002 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