{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6%e8%87%aa%e5%8b%95%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6%e8%87%aa%e5%8b%95%e5%8c%96\/","title":{"rendered":"\u5e02\u5834\u7814\u7a76\u81ea\u52d5\u5316"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u7b49\u6280\u8853\u6b63\u5728\u6539\u8b8a\u904a\u6232\u898f\u5247\u3002\u5b83\u5011\u5c0d\u4eba\u5011\u5728\u884c\u92b7\u548c\u5e02\u5834\u7814\u7a76\u4e2d\u7684\u5de5\u4f5c\u65b9\u5f0f\u7522\u751f\u8d8a\u4f86\u8d8a\u5927\u7684\u5f71\u97ff\u3002\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u81ea\u52d5\u5316\u662f\u4e00\u500b\u4e0a\u5347\u8da8\u52e2<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/%e5%b7%a5%e6%a5%ad%e8%87%aa%e5%8b%95%e5%8c%96%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5de5\u696d\u81ea\u52d5\u5316\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e6%85%a7%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6%e8%88%87%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/branding-automation-ai-consulting\/\" title=\"Branding Automation and Artificial Intelligence Consulting\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/top-usability-market-research-company\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/hardware-store-market-research\/\" title=\"\u4e94\u91d1\u884c\u53ca\u5bb6\u5c45\u88dd\u4fee\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u81ea\u52d5\u5316\u4fc3\u9032\u4e86\u9810\u6e2c\u5206\u6790\u7684\u8208\u8d77\uff0c\u9810\u6e2c\u5206\u6790\u53ef\u4ee5\u9810\u6e2c\u672a\u4f86\u7684\u884c\u70ba\u3002\u9810\u6e2c\u5206\u6790\u56de\u7b54\u4e86\u7a81\u51fa\u7684\u554f\u984c\u3002\u9019\u4e9b\u53ef\u4ee5\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\u8ab0\u53ef\u80fd\u8cfc\u8cb7\u6211\u5011\u7684\u7522\u54c1\/\u670d\u52d9\uff1f <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u6211\u5011\u7684\u7522\u54c1\u63d0\u9ad8\u7372\u5229\u80fd\u529b\u7684\u6700\u4f73\u50f9\u683c\u662f\u591a\u5c11\uff1f <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u8ab0\u662f\u6211\u5011\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\uff1f <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/customer-satisfaction-analysis\/\" title=\"8 Ways to Boost Customer Satisfaction in Retail\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u5e02\u5834\u7814\u7a76\u81ea\u52d5\u5316&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/brand-research\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/customer-journey-mapping\/\" title=\"\u5ba2\u6236\u65c5\u7a0b\u5716\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">\u884c\u92b7\u81ea\u52d5\u5316\u7684\u4f8b\u5b50<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>\u5c0b\u627e\u6a23\u54c1<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u5c0b\u627e\u6a23\u672c\u7684\u6d41\u7a0b\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u81ea\u52d5\u5316\u3002\u884c\u92b7\u4eba\u54e1\u73fe\u5728\u53ef\u4ee5\u4f7f\u7528\u805a\u5408\u670d\u52d9\u80cc\u5f8c\u7684\u904e\u6ffe\u548c\u9078\u64c7\u6280\u8853\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u8abf\u67e5<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u8abf\u67e5\u662f\u6700\u53e4\u8001\u7684\u7814\u7a76\u81ea\u52d5\u5316\u5f62\u5f0f\u4e4b\u4e00\u3002\u5b83\u5141\u8a31\u6d88\u8cbb\u8005\u5728\u7dda\u4e0a\u56de\u8986\u8abf\u67e5\u3002\u5b83\u9084\u78ba\u4fdd\u4ed6\u5011\u53ea\u56de\u7b54\u8207\u4ed6\u5011\u76f8\u95dc\u7684\u554f\u984c\u3002&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u5ba2\u6236\u652f\u63f4<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/power-generation-market-research\/\" title=\"\u767c\u96fb\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u5728\u6b64\u8655\u806f\u7e6b\u6211\u5011\uff0c\u4ee5\u4e86\u89e3\u6709\u95dc\u884c\u92b7\u81ea\u52d5\u5316\u7684\u66f4\u591a\u4fe1\u606f<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u662f\u904a\u6232\u898f\u5247\u7684\u6539\u8b8a\u8005\u3002\u4e86\u89e3\u6709\u95dc\u5e02\u5834\u7814\u7a76\u81ea\u52d5\u5316\u6a5f\u6703\u7684\u66f4\u591a\u8cc7\u8a0a\u3002<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}