{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2025-09-21T23:33:09","modified_gmt":"2025-09-22T03:33:09","slug":"%e6%99%ba%e6%85%a7%e9%9b%b6%e5%94%ae%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/smart-retail-market-research\/","title":{"rendered":"\u667a\u6167\u96f6\u552e\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u96f6\u552e\u5546\u6b63\u5728\u5229\u7528\u4fe1\u6a19\u548c Apple Pay \u7b49\u5275\u65b0\u652f\u4ed8\u89e3\u6c7a\u65b9\u6848\u4f86\u589e\u5f37\u6d88\u8cbb\u8005\u9ad4\u9a57\uff0c\u5f9e\u800c\u589e\u52a0\u92b7\u552e\u3002\u79d1\u6280\u516c\u53f8\u8d8a\u4f86\u8d8a\u591a\u5730\u5617\u8a66\u9001\u8ca8\u7121\u4eba\u6a5f\u548c\u7121\u4eba\u99d5\u99db\u9001\u8ca8\u89e3\u6c7a\u65b9\u6848\uff0c\u9019\u53ef\u4ee5\u6539\u8b8a\u6211\u5011\u8207\u7522\u54c1\u4e92\u52d5\u7684\u65b9\u5f0f\u3002<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

\u667a\u6167\u96f6\u552e\u7684\u8208\u8d77<\/h2>\n\n\n\n

\u5728\u96f6\u552e\u696d\uff0c\u96a8\u8457\u4f9b\u61c9\u5546\u958b\u59cb\u8a8d\u8b58\u5230\u66f4\u512a\u8cea\u7684\u5ba2\u6236\u670d\u52d9\u4ee5\u53ca\u63a5\u8fd1100% \u5eab\u5b58\u6e96\u78ba\u7387\u5e36\u4f86\u7684\u6536\u5165\u589e\u52a0\u7684\u512a\u52e2\uff0cRFID \u5438\u9802\u95b1\u8b80\u5668\u3001\u667a\u6167\u8ca8\u67b6\u3001\u6578\u4f4d\u8a66\u8863\u9593\u548c\u4e92\u52d5\u5f0f\u986f\u793a\u5668\u6b63\u5728\u7d93\u6b77\u8d77\u8349\u968e\u6bb5\u3002\u7269\u806f\u7db2 (IoT) \u63d0\u4f9b\u5353\u8d8a\u7684\u500b\u4eba\u5316\u7a0b\u5ea6\u548c\u66f4\u591a\u9078\u64c7\uff0c\u4f7f\u5ba2\u6236\u80fd\u5920\u6e1b\u5c11\u8cfc\u7269\u6240\u9700\u7684\u6642\u9593\u548c\u7cbe\u529b\u3002<\/p>\n\n\n\n

\u667a\u6167\u96f6\u552e\u5728\u70ba\u9867\u5ba2\u71df\u9020\u9ad8\u6548\u7387\u3001\u4fbf\u5229\u7684\u6c1b\u570d\u7684\u540c\u6642\uff0c\u4e5f\u5c0d\u96f6\u552e\u5546\u6709\u5e6b\u52a9\uff0c\u56e0\u70ba\u4ed6\u5011\u53ef\u4ee5\u66f4\u4e86\u89e3\u9867\u5ba2\u7684\u8cfc\u7269\u7fd2\u6163\u3002\u96f6\u552e\u5546\u53ef\u4ee5\u505a\u51fa\u6709\u6839\u64da\u7684\u696d\u52d9\u89c0\u5bdf\u548c\u6c7a\u7b56\uff0c\u5373\u900f\u904e\u5c0b\u627e\u92b7\u552e\u6700\u5c11\u6216\u6700\u591a\u7684\u5546\u54c1\u4f86\u5be6\u65bd\u6709\u6548\u7684\u5eab\u5b58\u7ba1\u7406\uff0c\u7814\u7a76\u5546\u5e97\u4f48\u5c40\u5982\u4f55\u5f71\u97ff\u8cfc\u8cb7\uff0c\u66f4\u597d\u5730\u7ba1\u7406\u7269\u6d41\u548c\u4f9b\u61c9\u93c8\uff0c\u4e26\u5229\u7528\u5ba2\u6236\u8a55\u8ad6\uff0c\u9019\u5c07\u53d7\u76ca\u4ed6\u5011\u5728\u5ba2\u6236\u4fdd\u7559\u548c\u6536\u5165\u65b9\u9762\u53d6\u5f97\u4e86\u9032\u6b65\uff0c\u56e0\u70ba\u4ed6\u5011\u6839\u64da\u900f\u904e\u7269\u806f\u7db2\u6536\u96c6\u7684\u6578\u64da\u5206\u6790\u4f86\u66f4\u597d\u5730\u4e86\u89e3\u8cfc\u7269\u8005\u3002<\/p>\n\n\n\n

\u667a\u6167\u96f6\u552e\u7684\u5be6\u969b\u61c9\u7528<\/h2>\n\n\n\n

\u96f6\u552e\u5546\u53ef\u4ee5\u5229\u7528\u7269\u806f\u7db2 (IoT) \u5728\u7af6\u722d\u4e2d\u53d6\u5f97\u9818\u5148\u3002\u7269\u806f\u7db2\u8b93\u767c\u73fe\u554f\u984c\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u6c7a\u5b9a\u4f7f\u7528\u54ea\u7a2e\u6280\u8853\u4f86\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u3002\u672a\u4f86\u6210\u529f\u7684\u96f6\u552e\u5546\u5c07\u662f\u90a3\u4e9b\u8a8d\u8b58\u4e26\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u96f6\u552e\u5546\u3002\u96f6\u552e\u696d\u7684\u81f4\u52dd\u5c31\u50cf\u4e00\u76e4\u897f\u6d0b\u68cb\uff1a\u5fc5\u9808\u4e8b\u5148\u9810\u898b\u4e00\u4e9b\u8209\u63aa\uff0c\u4ee5\u4fdd\u6301\u5728\u7af6\u722d\u5c0d\u624b\u4e2d\u7684\u9818\u5148\u5730\u4f4d\u3002<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

\u4fe1\u6a19\u6280\u8853\u9084\u5141\u8a31\u96f6\u552e\u5546\u5411\u6d88\u8cbb\u8005\u7684\u667a\u6167\u578b\u88dd\u7f6e\u767c\u9001\u512a\u60e0\u5238\u3001\u4fc3\u92b7\u548c\u5176\u4ed6\u8cc7\u6599\u3002\u7136\u5f8c\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u6839\u64da\u8cfc\u7269\u6b77\u53f2\u70ba\u666e\u901a\u6d88\u8cbb\u8005\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u8a08\u5283\uff0c\u6216\u8005\u7576\u4eba\u5011\u5728\u8ca8\u67b6\u524d\u6642\u5411\u4ed6\u5011\u767c\u9001\u7279\u5b9a\u5167\u5bb9\u3002<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

\u667a\u6167\u96f6\u552e\u4e2d\u4eba\u70ba\u56e0\u7d20\u8207\u8a2d\u8a08\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

\u5e02\u5834\u7814\u7a76\u4eba\u54e1\u9084\u53ef\u4ee5\u5229\u7528\u7269\u806f\u7db2\u4f86\u5e6b\u52a9\u4ed6\u5011\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u4e26\u5c31\u52d5\u614b\u5411\u96f6\u552e\u5546\u63d0\u4f9b\u5efa\u8b70\uff0c\u4f8b\u5982\u9762\u5c0d\u9762\u4e92\u52d5\u5728\u54ea\u4e9b\u65b9\u9762\u6703\u7522\u751f\u6700\u5927\u5f71\u97ff\u3002\u5b83\u9084\u53ef\u4ee5\u5e6b\u52a9\u96f6\u552e\u5546\u627e\u51fa\u88ab\u5ffd\u8996\u7684\u90e8\u9580\uff0c\u4e26\u5e6b\u52a9\u4ed6\u5011\u78ba\u5b9a\u5ee3\u544a\u677f\u548c\u5176\u4ed6\u4fc3\u92b7\u5c55\u793a\u7684\u6700\u4f73\u4f4d\u7f6e\u3002<\/p>\n\n\n\n

\u63a5\u53d7\u667a\u6167\u96f6\u552e\u5e02\u5834\u7814\u7a76\u7684\u516c\u53f8\u6700\u7d42\u5c07\u66f4\u4e86\u89e3\u5176\u696d\u52d9\u7684\u5404\u500b\u65b9\u9762\uff0c\u4e0d\u50c5\u4e86\u89e3\u5176\u7522\u54c1\u548c\u6d88\u8cbb\u8005\uff0c\u9084\u4e86\u89e3\u5176\u4f9b\u61c9\u93c8\u3002<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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