{"id":24598,"date":"2018-02-26T21:31:35","date_gmt":"2018-02-26T21:31:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=24598"},"modified":"2026-01-27T15:24:07","modified_gmt":"2026-01-27T20:24:07","slug":"b2b%e8%a1%8c%e9%8a%b7%e4%b8%ad%e5%9c%8b","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e8%a1%8c%e9%8a%b7%e4%b8%ad%e5%9c%8b\/","title":{"rendered":"\u4e2d\u570bB2B\u884c\u92b7"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-54a20955\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54a20955\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Market Entry Consulting in China (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u570b\u7d93\u6fdf\u7684\u5feb\u901f\u6210\u9577\u548c\u5168\u7403\u5f71\u97ff\u529b\u7684\u589e\u5f37\u5e36\u4f86\u4e86B2B\u5e02\u5834\u7684\u84ec\u52c3\u767c\u5c55\u3002\u8a72\u570b\u70ba\u5e0c\u671b\u53c3\u8207 B2B \u4ea4\u6613\u4e26\u64f4\u5927\u5728\u9019\u500b\u5145\u6eff\u6d3b\u529b\u7684\u5e02\u5834\u4e2d\u7684\u696d\u52d9\u7684\u4f01\u696d\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u4f01\u696d\u9032\u5165\u4e2d\u570b\u5e02\u5834\uff0c\u4e86\u89e3\u4e2d\u570b B2B \u884c\u92b7\u7684\u8907\u96dc\u6027\u5df2\u6210\u70ba\u6210\u529f\u7684\u95dc\u9375\u3002\u9019\u6d89\u53ca\u8a8d\u8b58\u5851\u9020\u5e02\u5834\u683c\u5c40\u7684\u7368\u7279\u6587\u5316\u3001\u76e3\u7ba1\u548c\u7af6\u722d\u56e0\u7d20\u3002\u900f\u904e\u6df1\u5165\u4e86\u89e3\u4e2d\u570b\u7684 B2B \u884c\u92b7\u7b56\u7565\u3001\u6311\u6230\u548c\u6a5f\u9047\uff0c\u4f01\u696d\u53ef\u4ee5\u8abf\u6574\u81ea\u5df1\u7684\u65b9\u6cd5\uff0c\u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4e26\u5728\u9019\u500b\u5229\u6f64\u8c50\u539a\u7684\u5e02\u5834\u4e2d\u6700\u5927\u9650\u5ea6\u5730\u767c\u63ee\u5176\u6f5b\u529b\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u570b\u7684B2B\u884c\u92b7\u5305\u542b\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p>\u4e2d\u570b\u7684B2B\u884c\u92b7\u6eff\u8db3\u4e86\u4e2d\u570b\u4f01\u696d\u548c\u6d88\u8cbb\u8005\u7684\u7368\u7279\u9700\u6c42\u3002\u9019\u7a2e\u65b9\u6cd5\u8207\u897f\u65b9\u7684\u505a\u6cd5\u6709\u5f88\u5927\u4e0d\u540c\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u6587\u5316\u3001\u7d93\u6fdf\u548c\u6280\u8853\u7684\u5dee\u7570\u3002\u4e2d\u570b B2B \u884c\u92b7\u7684\u6838\u5fc3\u662f\u5c0d\u4e2d\u570b\u6587\u5316\u7684\u6df1\u523b\u7406\u89e3\u3002\u9019\u6d89\u53ca\u4e86\u89e3\u7576\u5730\u7684\u5546\u52d9\u79ae\u5100\u3001\u6e9d\u901a\u65b9\u5f0f\u548c\u6c7a\u7b56\u6d41\u7a0b\u3002\u5728\u4e2d\u570b\uff0c\u95dc\u4fc2\u5728\u5546\u696d\u5f80\u4f86\u4e2d\u767c\u63ee\u8457\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u56e0\u6b64\u884c\u92b7\u4eba\u54e1\u8207\u4e2d\u570b\u540c\u884c\u5efa\u7acb\u548c\u7dad\u6301\u7262\u56fa\u7684\u500b\u4eba\u95dc\u4fc2\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4e2d\u570b\u7684\u6578\u4f4d\u683c\u5c40\u975e\u5e38\u7368\u7279\uff0c\u5fae\u4fe1\u3001\u5fae\u535a\u548c\u767e\u5ea6\u7b49\u5e73\u53f0\u53d6\u4ee3\u4e86WhatsApp\u3001X\u548cGoogle\u7b49\u897f\u65b9\u540c\u884c\u3002\u56e0\u6b64\uff0c\u5728\u4e2d\u570b\u6709\u6548\u7684 B2B \u884c\u92b7\u9700\u8981\u5229\u7528\u9019\u4e9b\u5e73\u53f0\u9032\u884c\u6578\u4f4d\u884c\u92b7\u6d3b\u52d5\u3001\u7dda\u4e0a\u6e9d\u901a\u548c\u5e02\u5834\u7814\u7a76\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u4e2d\u570b\u6709\u81ea\u5df1\u7684\u4e00\u5957\u5546\u696d\u6cd5\u5f8b\u6cd5\u898f\u3002\u61c9\u5c0d\u9019\u4e00\u76e3\u7ba1\u74b0\u5883\u662f\u4e2d\u570b B2B \u884c\u92b7\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\uff0c\u6db5\u84cb\u8cc7\u6599\u4fdd\u8b77\u3001\u5ee3\u544a\u898f\u7bc4\u548c\u9032\u51fa\u53e3\u6cd5\u898f\u7b49\u9762\u5411\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u570b\u7684 B2B \u884c\u92b7 \u2013 \u70ba\u4ec0\u9ebc\u9019\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u5c0b\u6c42\u5f9e\u4e2d\u570b\u5de8\u5927\u6f5b\u529b\u4e2d\u7372\u76ca\u7684\u6d77\u5916\u516c\u53f8\u4e00\u76f4\u5728\u7121\u4f11\u6b62\u5730\u8a0e\u8ad6\u5982\u4f55\u5411\u4e2d\u570b\u516c\u53f8\u9032\u884c\u884c\u92b7\u548c\u92b7\u552e\u7684\u8a71\u984c\u3002\u5f88\u5bb9\u6613\u770b\u51fa\uff0c\u81ea\u7a31\u4e86\u89e3\u8a72\u570b\u6210\u529f\u79d8\u8a23\u7684\u5546\u4eba\u6240\u8868\u9054\u7684\u89c0\u9ede\u5b58\u5728\u5de8\u5927\u5206\u6b67\u3002\u6709\u4e9b\u4eba\u8a87\u5927\u4e86\u5546\u696d\u898f\u7bc4\u548c\u4eba\u54e1\u7684\u7279\u6b8a\u6027\uff0c\u4ee5\u81f3\u65bc\u5728\u4e2d\u570b\u92b7\u552e\u4f3c\u4e4e\u4e0d\u592a\u53ef\u80fd\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5247\u8aaa\u5728\u90a3\u88e1\u884c\u92b7\u548c\u92b7\u552e\u300c\u5c31\u50cf\u5728\u5bb6\u88e1\u4e00\u6a23\u300d\u3002<\/p>\n\n\n\n<p>\u4e2d\u570b\u662f\u4e16\u754c\u7b2c\u4e8c\u5927\u7d93\u6fdf\u9ad4\uff0c\u4f46\u96a8\u8457\u9019\u500b\u4e9e\u6d32\u570b\u5bb6\u5c07\u81ea\u5df1\u5b9a\u4f4d\u70ba\u53d6\u4ee3\u4e16\u754c\u6700\u5927\u7d93\u6fdf\u9ad4\u7f8e\u570b\uff0c\u9019\u7a2e\u60c5\u6cc1\u4f3c\u4e4e\u6ce8\u5b9a\u6703\u5728\u672a\u4f86\u5e7e\u5e74\u5167\u6539\u8b8a\u3002\u5b83\u80af\u5b9a\u6703\u7e7c\u7e8c\u8d70\u5728\u5168\u7403\u6210\u9577\u6a5f\u5668\u7684\u9053\u8def\u4e0a\uff0c\u4e86\u89e3\u5982\u4f55\u9032\u5165\u9019\u500b\u5de8\u5927\u800c\u8907\u96dc\u7684\u5e02\u5834\u5c0d\u65bc B2B \u9818\u57df\u7684\u570b\u5bb6\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5728\u4e2d\u570bB2B\u884c\u92b7\u6709\u4ec0\u9ebc\u597d\u8655<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u4e2d\u570b\u958b\u5c55 B2B \u884c\u92b7\u7684\u597d\u8655\u975e\u5e38\u5f15\u4eba\u6ce8\u76ee\uff0c\u5c0d\u65bc\u5c0b\u6c42\u6210\u9577\u548c\u570b\u969b\u5f71\u97ff\u529b\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u9805\u7b56\u7565\u6027\u8209\u63aa\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u512a\u52e2\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u898f\u6a21\u8207\u6f5b\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u4eba\u53e3\u773e\u591a\uff0c\u4e2d\u7522\u968e\u7d1a\u8fc5\u901f\u58ef\u5927\u3002\u56e0\u6b64\uff0cB2B \u884c\u92b7\u5728\u9019\u88e1\u63d0\u4f9b\u4e86\u5ee3\u95ca\u7684\u6d88\u8cbb\u8005\u57fa\u790e\u548c\u7121\u8207\u502b\u6bd4\u7684\u6210\u9577\u6f5b\u529b\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7d93\u6fdf\u6210\u9577: <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7d93\u6fdf\u6301\u7e8c\u6210\u9577\uff0c\u4f7f\u5176\u6210\u70ba\u5c0d\u5404\u884c\u696d\u4f01\u696d\u6709\u5438\u5f15\u529b\u7684\u5e02\u5834\u3002\u9032\u5165\u4e2d\u570b B2B \u5e02\u5834\u53ef\u4ee5\u5e36\u4f86\u53ef\u89c0\u7684\u6536\u5165\u4f86\u6e90\u548c\u696d\u52d9\u64f4\u5c55\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u591a\u5143\u5316\u7522\u696d\uff1a<\/b><span style=\"font-weight: 400;\"> China&#8217;s diverse industrial landscape encompasses technology, manufacturing, healthcare, and more. This diversity provides numerous opportunities for <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/smb-communications-pain-study-white-paper-uncovering-the-hidden-cost-of-communications-barriers-and-latency\/\" title=\"\u4e2d\u5c0f\u4f01\u696d\u901a\u8a0a\u75db\u9ede\u7814\u7a76\u767d\u76ae\u66f8\"  data-wpil-monitor-id=\"4485\">B2B collaborations and partnerships, according to B2B marketing in China studies<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u79d1\u6280\u9032\u6b65\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u8655\u65bc\u6280\u8853\u5275\u65b0\u7684\u524d\u6cbf\u3002\u4f01\u696d\u53ef\u4ee5\u53d7\u76ca\u65bc\u5c16\u7aef\u6280\u8853\u548c\u89e3\u6c7a\u65b9\u6848\u4f86\u589e\u5f37\u5176\u7522\u54c1\u548c\u670d\u52d9\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u51fa\u53e3\u4e2d\u5fc3\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f5c\u70ba\u5168\u7403\u51fa\u53e3\u4e2d\u5fc3\uff0c\u4e2d\u570b\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u751f\u7522\u3001\u5206\u92b7\u548c\u8cbf\u6613\u7684\u6230\u7565\u4f4d\u7f6e\u3002\u9019\u5c0d\u65bc\u6709\u570b\u969b\u62b1\u8ca0\u7684\u4f01\u696d\u5c24\u5176\u6709\u5229\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u653f\u5e9c\u652f\u6301\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u653f\u5e9c\u555f\u52d5\u4e86\u591a\u9805\u653f\u7b56\u548c\u6539\u9769\u4f86\u9f13\u52f5\u5916\u5546\u6295\u8cc7\u548c B2B \u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002\u9019\u4e9b\u652f\u6301\u6027\u653f\u7b56\u53ef\u4ee5\u7c21\u5316\u5728\u4e2d\u570b\u958b\u5c55\u696d\u52d9\u7684\u904e\u7a0b\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u65c5\u904a\u666f\u9ede\u53ca\u57ce\u5e02&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u4e00\u5bb6\u5e0c\u671b\u5728\u4e2d\u570b\u5f9e\u4e8b B2B \u884c\u92b7\u7684\u4f01\u696d\uff0c\u4e86\u89e3\u9019\u4e9b\u5730\u9ede\u53ef\u80fd\u6703\u5f88\u6709\u512a\u52e2\u3002\u4e2d\u570b\u70ba\u904a\u5ba2\u548c\u5546\u52d9\u65c5\u5ba2\u63d0\u4f9b\u4e86\u591a\u7a2e\u591a\u6a23\u7684\u666f\u9ede\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9577\u57ce\uff1a<\/b><span style=\"font-weight: 400;\"> \u9577\u57ce\u662f\u4e2d\u570b\u7684\u6a19\u8a8c\u6027\u8c61\u5fb5\uff0c\u6bcf\u5e74\u5438\u5f15\u6578\u767e\u842c\u904a\u5ba2\u3002\u96d6\u7136\u5b83\u53ef\u80fd\u8207 B2B \u884c\u92b7\u6c92\u6709\u76f4\u63a5\u95dc\u4fc2\uff0c\u4f46\u5b83\u63d0\u4f9b\u4e86\u5728\u7368\u7279\u6587\u5316\u80cc\u666f\u4e0b\u5efa\u7acb\u696d\u52d9\u7db2\u7d61\u548c\u8a0e\u8ad6\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5317\u4eac\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684\u9996\u90fd\u64c1\u6709\u8c50\u5bcc\u7684\u6b77\u53f2\u6587\u5316\u907a\u5740\uff0c\u5305\u62ec\u7d2b\u7981\u57ce\u548c\u5929\u58c7\u3002\u5b83\u4e5f\u662f\u4e00\u500b\u4e3b\u8981\u7684\u5546\u696d\u4e2d\u5fc3\uff0c\u8a31\u591a\u570b\u969b\u516c\u53f8\u5728\u6b64\u8a2d\u6709\u8fa6\u4e8b\u8655\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e0a\u6d77\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0a\u6d77\u662f\u4e00\u500b\u7e41\u83ef\u7684\u5927\u90fd\u5e02\u548c\u4e00\u500b\u4e3b\u8981\u7684\u91d1\u878d\u4e2d\u5fc3\u3002\u9019\u5ea7\u57ce\u5e02\u5c07\u4e2d\u570b\u50b3\u7d71\u6587\u5316\u8207\u73fe\u4ee3\u6469\u5929\u5927\u6a13\u878d\u70ba\u4e00\u9ad4\uff0c\u71df\u9020\u51fa\u7368\u7279\u7684\u5546\u696d\u4e92\u52d5\u6c1b\u570d\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u676d\u5dde\uff1a <\/b><span style=\"font-weight: 400;\">\u9019\u5ea7\u57ce\u5e02\u56e0\u88ab\u806f\u5408\u570b\u6559\u79d1\u6587\u7d44\u7e54\u5217\u70ba\u4e16\u754c\u907a\u7522\u7684\u897f\u6e56\u800c\u805e\u540d\u3002\u676d\u5dde\u4e5f\u662f\u4e00\u500b\u65b0\u8208\u7684\u79d1\u6280\u4e2d\u5fc3\uff0c\u4f7f\u5176\u6210\u70ba\u5546\u696d\u5275\u65b0\u7684\u71b1\u9ede\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9999\u6e2f\uff1a<\/b><span style=\"font-weight: 400;\"> \u96d6\u7136\u5f9e\u6280\u8853\u4e0a\u8b1b\uff0c\u9999\u6e2f\u662f\u4e00\u500b\u7279\u5225\u884c\u653f\u5340\uff0c\u4f46\u9999\u6e2f\u537b\u878d\u5408\u4e86\u6771\u897f\u65b9\u7279\u8272\u3002\u5b83\u662f\u5168\u7403\u91d1\u878d\u4e2d\u5fc3\u548c\u9032\u5165\u4e2d\u570b\u5e02\u5834\u7684\u9580\u6236\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u90fd\uff1a<\/b><span style=\"font-weight: 400;\"> \u6210\u90fd\u4ee5\u5176\u8f9b\u8fa3\u7f8e\u98df\u548c\u8457\u540d\u7684\u5ddd\u5287\u8b8a\u81c9\u8868\u6f14\u800c\u805e\u540d\uff0c\u662f\u901a\u5f80\u4e2d\u570b\u897f\u90e8\u7701\u4efd\u7684\u9580\u6236\uff0c\u4e26\u63d0\u4f9b\u4e86\u63a2\u7d22\u4e3b\u8981\u57ce\u5e02\u4ee5\u5916\u5546\u696d\u666f\u89c0\u7684\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u570bB2B\u884c\u92b7\u91cd\u9ede\u5206\u6790\u7522\u696d<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u570b\u591a\u5143\u5316\u7684\u7d93\u6fdf\u6db5\u84cb\u4e86\u591a\u500b\u95dc\u9375\u7522\u696d\uff0c\u9019\u4e9b\u7522\u696d\u70ba B2B \u884c\u92b7\u5e36\u4f86\u4e86\u8a98\u4eba\u7684\u524d\u666f\u3002\u5728\u9019\u88e1\uff0c\u6211\u5011\u5c07\u91cd\u9ede\u4ecb\u7d39\u5176\u4e2d\u4e00\u4e9b\u884c\u696d\uff0c\u4e26\u63d0\u53ca\u5728\u6bcf\u500b\u884c\u696d\u4e2d\u53d6\u5f97\u91cd\u5927\u9032\u5c55\u7684\u7279\u5b9a\u516c\u53f8\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u8853\u548cIT\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684\u79d1\u6280\u696d\u6b63\u5728\u8fc5\u901f\u767c\u5c55\uff0c\u83ef\u70ba\u3001\u9a30\u8a0a\u548c\u963f\u91cc\u5df4\u5df4\u7b49\u516c\u53f8\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002\u5728\u4e2d\u570b\u5f9e\u4e8b\u8a72\u9818\u57df\u7684 B2B \u884c\u92b7\u53ef\u4ee5\u6253\u958b\u901a\u5f80\u5c16\u7aef\u89e3\u6c7a\u65b9\u6848\u3001\u96f2\u7aef\u670d\u52d9\u548c\u96fb\u5b50\u5546\u52d9\u6a5f\u6703\u7684\u5927\u9580\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u88fd\u9020\u696d\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u662f\u5168\u7403\u88fd\u9020\u696d\u5f37\u570b\uff0c\u5bcc\u58eb\u5eb7\u548c\u7f8e\u7684\u7b49\u516c\u53f8\u4f54\u64da\u4e3b\u5c0e\u5730\u4f4d\u3002\u5c0b\u6c42\u63a1\u8cfc\u3001\u88fd\u9020\u6216\u8207\u88fd\u9020\u5546\u5408\u4f5c\u7684\u4f01\u696d\u6703\u767c\u73fe\u9019\u500b\u884c\u696d\u5e36\u4f86\u5de8\u5927\u7684\u56de\u5831\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u91ab\u7642\u4fdd\u5065\u548c\u88fd\u85e5\uff1a<\/b><span style=\"font-weight: 400;\"> \u96a8\u8457\u4e2d\u7522\u968e\u7d1a\u7684\u4e0d\u65b7\u58ef\u5927\uff0c\u4e2d\u570b\u7684\u91ab\u7642\u4fdd\u5065\u7522\u696d\u6b63\u5728\u8fc5\u901f\u64f4\u5f35\u3002\u963f\u91cc\u5065\u5eb7\u548c\u5e73\u5b89\u91ab\u7642\u4fdd\u5065\u7b49\u516c\u53f8\u5728\u9060\u8ddd\u91ab\u7642\u548c\u5065\u5eb7\u6280\u8853\u9818\u57df\u8655\u65bc\u9818\u5148\u5730\u4f4d\uff0c\u70ba\u91ab\u7642\u8a2d\u5099\u548c\u91ab\u7642\u4fdd\u5065 IT \u9818\u57df\u7684 B2B \u6a5f\u6703\u63d0\u4f9b\u4e86\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u518d\u751f\u80fd\u6e90\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u6b63\u5728\u5927\u529b\u6295\u8cc7\u518d\u751f\u80fd\u6e90\uff0c\u5176\u4e2d\u5305\u62ec\u9060\u666f\u80fd\u6e90\u548c\u9686\u57fa\u7da0\u8272\u80fd\u6e90\u7b49\u7522\u696d\u9818\u5c0e\u8005\u3002\u8a72\u9818\u57df\u7684 B2B \u884c\u92b7\u53ef\u4ee5\u4fc3\u6210\u592a\u967d\u80fd\u3001\u98a8\u80fd\u548c\u7da0\u8272\u6280\u8853\u9818\u57df\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u96fb\u5b50\u5546\u52d9\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684\u96fb\u5b50\u5546\u52d9\u9818\u57df\u7531\u963f\u91cc\u5df4\u5df4\u3001\u4eac\u6771\u548c\u62fc\u591a\u591a\u7b49\u5de8\u982d\u4e3b\u5c0e\u3002\u4e2d\u570b\u7684B2B\u884c\u92b7\u53ef\u4ee5\u63a2\u7d22\u7269\u6d41\u3001\u6578\u4f4d\u884c\u92b7\u548c\u8de8\u5883\u96fb\u5b50\u5546\u52d9\u7684\u5408\u4f5c\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6c7d\u8eca\uff1a<\/b> <span style=\"font-weight: 400;\">\u4e2d\u570b\u662f\u5168\u7403\u6700\u5927\u7684\u6c7d\u8eca\u5e02\u5834\uff0c\u6bd4\u4e9e\u8fea\u3001\u5409\u5229\u7b49\u516c\u53f8\u7684\u5730\u4f4d\u65e5\u76ca\u7a81\u51fa\u3002\u4e2d\u570b\u6c7d\u8eca\u7522\u696d\u7684 B2B \u884c\u92b7\u53ef\u80fd\u6d89\u53ca\u96f6\u4ef6\u3001\u96fb\u52d5\u8eca\u548c\u81ea\u52d5\u99d5\u99db\u6280\u8853\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u91d1\u878d\u8207\u91d1\u878d\u79d1\u6280\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u879e\u87fb\u96c6\u5718\u548c\u9a30\u8a0a\u91d1\u878d\u7b49\u516c\u53f8\u7684\u5f15\u9818\u4e0b\uff0c\u4e2d\u570b\u91d1\u878d\u696d\u6b63\u5feb\u901f\u64c1\u62b1\u91d1\u878d\u79d1\u6280\u5275\u65b0\u3002\u652f\u4ed8\u89e3\u6c7a\u65b9\u6848\u3001\u91d1\u878d\u79d1\u6280\u548c\u6578\u4f4d\u9280\u884c\u670d\u52d9\u9818\u57df\u5b58\u5728\u5927\u91cf B2B \u884c\u92b7\u6a5f\u6703\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B \u9818\u57df\u9700\u8981\u63a2\u7d22\u7684\u4e3b\u8981\u7814\u7a76\u9818\u57df <\/span><span style=\"font-weight: 400;\">\u884c\u92b7 <\/span><span style=\"font-weight: 400;\">\u5728\u4e2d\u570b<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Solid research is the bedrock of successful strategies. Therefore, employing effective research methods is essential for understanding the market, consumer behavior, and competition. Here are some main research methods to consider while conducting <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e4%ba%9e%e6%b4%b2%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/%e8%ab%be%e9%ad%af%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u8afe\u9b6f\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5734\">\u4f01\u696d\u5c0d\u4f01\u696d<\/a> marketing in China:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u722d\u5c0d\u624b\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u6aa2\u67e5\u60a8\u6240\u9078\u884c\u696d\u4e2d\u7af6\u722d\u5c0d\u624b\u7684\u7b56\u7565\u3001\u512a\u52e2\u548c\u52a3\u52e2\u81f3\u95dc\u91cd\u8981\u3002\u9019\u7a2e\u5206\u6790\u53ef\u4ee5\u767c\u73fe\u6a5f\u6703\u4e26\u5e6b\u52a9 <\/span><span style=\"font-weight: 400;\">\u4f01\u696d <\/span><span style=\"font-weight: 400;\">\u5dee\u7570\u5316\u4ed6\u5011\u7684\u7522\u54c1\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e86\u89e3\u4e2d\u570b B2B \u6d88\u8cbb\u8005\u7684\u884c\u70ba\u662f\u95dc\u9375\u3002\u5206\u6790\u6c7a\u7b56\u6d41\u7a0b\u3001\u9996\u9078\u6e9d\u901a\u7ba1\u9053\u548c\u7522\u54c1\u504f\u597d\u7b49\u56e0\u7d20\u53ef\u4ee5\u5851\u9020\u60a8\u7684\u884c\u92b7\u65b9\u6cd5\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6578\u64da\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u5229\u7528\u6578\u64da\u5206\u6790\u5de5\u5177\u8655\u7406\u5927\u91cf\u6578\u64da\u3001\u8b58\u5225\u8da8\u52e2\u4e26\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u3002\u4e2d\u570b B2B \u5e02\u5834\u7522\u751f\u5927\u91cf\u6578\u64da\uff0c\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a\u53ef\u4ee5\u63d0\u4f9b\u7af6\u722d\u512a\u52e2\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u76e3\u7406\u5408\u898f\u6027\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u91dd\u5c0d\u4e0d\u540c\u884c\u696d\u6709\u5177\u9ad4\u898f\u5b9a\u3002\u7814\u7a76\u548c\u4e86\u89e3\u76e3\u7ba1\u74b0\u5883\u5c0d\u65bc\u78ba\u4fdd\u60a8\u7684\u4f01\u696d\u5728\u6cd5\u5f8b\u7bc4\u570d\u5167\u904b\u4f5c\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u654f\u611f\u5ea6\u8207\u5e02\u5834\u5728\u5730\u5316\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u6587\u5316\u548c\u5546\u696d\u5be6\u8e10\u6703\u5c0d\u4e2d\u570b\u7684 B2B \u884c\u92b7\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u7814\u7a76\u6587\u5316\u898f\u7bc4\u548c\u504f\u597d\u5c0d\u65bc\u6709\u6548\u7684\u5e02\u5834\u5728\u5730\u5316\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u8853\u8207\u8cc7\u6599\u5b89\u5168\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u79d1\u6280\u548c\u96fb\u5b50\u5546\u52d9\u7b49\u884c\u696d\uff0c\u8cc7\u6599\u5b89\u5168\u81f3\u95dc\u91cd\u8981\u3002\u7814\u7a76\u7db2\u8def\u5b89\u5168\u63aa\u65bd\u548c\u6cd5\u898f\u5c0d\u65bc <\/span><span style=\"font-weight: 400;\">\u7dad\u6301 <\/span><span style=\"font-weight: 400;\">\u4fe1\u4efb\u548c\u9075\u5b88\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u570bB2B\u884c\u92b7\u91cd\u9ede\u5206\u6790\u7522\u696d<\/h2>\n\n\n\n<p>\u5728\u4e2d\u570b\u7684B2B\u884c\u92b7\u4e2d\uff0c\u67d0\u4e9b\u7522\u696d\u56e0\u5176\u6210\u9577\u6f5b\u529b\u3001\u5275\u65b0\u548c\u5e02\u5834\u898f\u6a21\u800c\u812b\u7a4e\u800c\u51fa\u3002\u4e86\u89e3\u9019\u4e9b\u884c\u696d\u53ca\u5176\u95dc\u9375\u53c3\u8207\u8005\u53ef\u4ee5\u70ba\u5e0c\u671b\u5728\u4e2d\u570b\u5efa\u7acb\u6216\u64f4\u5927\u696d\u52d9\u7684\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u898b\u89e3\u3002\u4ee5\u4e0b\u662f\u5176\u4e2d\u4e00\u4e9b\u95dc\u9375\u884c\u696d\u548c\u6bcf\u500b\u884c\u696d\u4e2d\u503c\u5f97\u6ce8\u610f\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u79d1\u6280\u8207\u96fb\u4fe1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u83ef\u70ba<\/strong>\uff1a\u5168\u7403\u96fb\u4fe1\u548c\u6280\u8853\u9818\u5c0e\u8005\uff0c\u4ee5\u5176\u5148\u9032\u7684 5G \u6280\u8853\u800c\u805e\u540d\u3002<\/li>\n\n\n\n<li><strong>\u9a30\u8a0a<\/strong>\uff1a\u4f5c\u70ba\u7db2\u8def\u7522\u696d\u7684\u4e3b\u8981\u53c3\u8207\u8005\uff0c\u9a30\u8a0a\u4ee5\u5176\u793e\u4ea4\u5a92\u9ad4\u548c\u904a\u6232\u5e73\u53f0\uff08\u5305\u62ec\u5fae\u4fe1\uff09\u800c\u805e\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u96fb\u5b50\u5546\u52d9\u8207\u96f6\u552e<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u963f\u91cc\u5df4\u5df4\u96c6\u5718<\/strong>\uff1a\u8eab\u70ba\u96fb\u5b50\u5546\u52d9\u5de8\u982d\uff0c\u963f\u91cc\u5df4\u5df4\u900f\u904e\u6dd8\u5bf6\u548c\u5929\u8c93\u7b49\u5e73\u53f0\u5fb9\u5e95\u6539\u8b8a\u4e86\u4e2d\u570b\u7684\u96f6\u552e\u696d\u3002<\/li>\n\n\n\n<li><strong>\u4eac\u6771<\/strong>\uff1a\u53e6\u4e00\u500b\u9818\u5148\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u4eac\u6771\u4ee5\u5176\u5feb\u901f\u7684\u914d\u9001\u670d\u52d9\u548c\u5ee3\u6cdb\u7684\u7522\u54c1\u7bc4\u570d\u800c\u805e\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u91d1\u878d\u670d\u52d9<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2d\u570b\u5efa\u8a2d\u9280\u884c<\/strong>\uff1a\u4e2d\u570b\u300c\u56db\u5927\u300d\u9280\u884c\u4e4b\u4e00\uff0c\u63d0\u4f9b\u5ee3\u6cdb\u7684\u91d1\u878d\u670d\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u879e\u87fb\u96c6\u5718<\/strong>\uff1a\u6578\u4f4d\u91d1\u878d\u670d\u52d9\u7684\u9818\u5c0e\u8005\uff0c\u4ee5\u5176\u652f\u4ed8\u5e73\u53f0\u652f\u4ed8\u5bf6\u800c\u805e\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u80fd\u6e90\u8207\u74b0\u5883<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2d\u570b\u77f3\u6cb9\u5929\u7136\u6c23\u96c6\u5718\u516c\u53f8 (CNPC)<\/strong>\uff1a\u77f3\u6cb9\u548c\u5929\u7136\u6c23\u7522\u696d\u7684\u570b\u6709\u5de8\u982d\u3002<\/li>\n\n\n\n<li><strong>\u5929\u5408\u5149\u80fd<\/strong>\uff1a\u9818\u5148\u7684\u592a\u967d\u80fd\u5149\u96fb\u7522\u54c1\u548c\u89e3\u6c7a\u65b9\u6848\u4f9b\u61c9\u5546\uff0c\u63a8\u52d5\u518d\u751f\u80fd\u6e90\u9818\u57df\u7684\u767c\u5c55\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u91ab\u7642\u4fdd\u5065\u548c\u88fd\u85e5<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u570b\u85e5\u96c6\u5718<\/strong>\uff1a\u4e2d\u570b\u6700\u5927\u7684\u91ab\u7642\u4fdd\u5065\u96c6\u5718\u4e4b\u4e00\uff0c\u6d89\u8db3\u85e5\u54c1\u5206\u92b7\u548c\u96f6\u552e\u3002<\/li>\n\n\n\n<li><strong>\u83ef\u5927\u57fa\u56e0<\/strong>\uff1a\u4e00\u5bb6\u63d0\u4f9b\u91ab\u7642\u4fdd\u5065\u3001\u7814\u7a76\u548c\u8fb2\u696d\u61c9\u7528\u7684\u57fa\u56e0\u7d44\u516c\u53f8\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6d88\u8cbb\u54c1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f8e\u7684\u96c6\u5718<\/strong>\uff1a\u7f8e\u7684\u662f\u4e00\u5bb6\u4e3b\u8981\u7684\u96fb\u5668\u88fd\u9020\u5546\uff0c\u4ee5\u5176\u5275\u65b0\u7684\u5bb6\u5c45\u6280\u8853\u800c\u805e\u540d\u3002<\/li>\n\n\n\n<li><strong>\u9752\u5cf6\u5564\u9152<\/strong>\uff1a\u4e2d\u570b\u6700\u53e4\u8001\u3001\u6700\u8457\u540d\u7684\u5564\u9152\u5ee0\u4e4b\u4e00\uff0c\u4ee5\u5176\u5564\u9152\u800c\u805e\u540d\u65bc\u4e16\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u6642\u5728\u4e2d\u570b\u9032\u884c B2B \u884c\u92b7<\/h2>\n\n\n\n<p>\u6642\u6a5f\u662f\u4e2d\u570b B2B \u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20\uff0c\u4f01\u696d\u61c9\u6839\u64da\u5176\u7368\u7279\u7684\u884c\u696d\u548c\u9700\u6c42\u8003\u616e\u591a\u500b\u56e0\u7d20\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u884c\u696d\u7279\u5b9a\u5b63\u7bc0<\/strong>\uff1a\u4e2d\u570b\u7684\u4e0d\u540c\u7522\u696d\u53ef\u80fd\u6709\u7279\u5b9a\u7684\u65fa\u5b63\u6216\u6d3b\u52d5\u9ad8\u5cf0\u3002\u4f8b\u5982\uff0c\u79d1\u6280\u696d\u53ef\u80fd\u6703\u5728\u5927\u578b\u79d1\u6280\u535a\u89bd\u6703\u524d\u5f8c\u51fa\u73fe\u6fc0\u589e\uff0c\u800c\u96f6\u552e\u696d\u53ef\u80fd\u6703\u5728\u8fb2\u66c6\u65b0\u5e74\u524d\u5f8c\u9054\u5230\u9802\u5cf0\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u6587\u5316\u548c\u7bc0\u6176\u671f\u9593<\/strong>\uff1a\u4e86\u89e3\u4e2d\u570b\u6587\u5316\u66c6\u6cd5\u81f3\u95dc\u91cd\u8981\u3002\u6625\u7bc0\u6216\u570b\u5bb6\u9ec3\u91d1\u9031\u7b49\u7bc0\u65e5\u662f\u5546\u696d\u6d3b\u52d5\u5927\u5e45\u653e\u7de9\u7684\u6642\u671f\u3002\u570d\u7e5e\u9019\u4e9b\u6642\u671f\u898f\u5283\u884c\u92b7\u6d3b\u52d5\u9700\u8981\u5c0d\u6587\u5316\u898f\u7bc4\u548c\u5be6\u8e10\u4fdd\u6301\u654f\u611f\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u6280\u8853\u9032\u6b65<\/strong>\uff1a\u7531\u65bc\u4e2d\u570b\u8655\u65bc\u591a\u9805\u6280\u8853\u5275\u65b0\u7684\u524d\u6cbf\uff0c\u56e0\u6b64\u5c07\u60a8\u7684\u884c\u92b7\u5de5\u4f5c\u8207\u9019\u4e9b\u9032\u6b65\u76f8\u7d50\u5408\u53ef\u80fd\u6703\u6709\u6240\u5e6b\u52a9\u3002\u4f8b\u5982\uff0c\u7576\u65b0\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u53d7\u6b61\u8fce\u6642\u767c\u8d77\u6578\u4f4d\u884c\u92b7\u6d3b\u52d5\u53ef\u4ee5\u7522\u751f\u66f4\u9ad8\u7684\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684 B2B \u884c\u92b7\uff1a\u6587\u5316\u56e0\u7d20\u8207\u5546\u696d\u5be6\u8e10&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u591a\u7a2e\u6587\u5316\u56e0\u7d20\u548c\u5546\u696d\u6163\u4f8b\u5c0d\u4e2d\u570b\u7684 B2B \u884c\u92b7\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u9019\u4e9b\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5efa\u7acb\u548c\u7dad\u6301\u7262\u56fa\u7684\u95dc\u4fc2\u662f\u5728\u4e2d\u570b\u958b\u5c55\u696d\u52d9\u7684\u4e00\u500b\u91cd\u8981\u65b9\u9762\u3002\u57f9\u990a\u9019\u4e9b\u806f\u7e6b\u53ef\u4ee5\u5e36\u4f86\u9577\u671f\u7684\u5408\u4f5c\u95dc\u4fc2\u3001\u4fe1\u4efb\uff0c\u4e26\u7372\u5f97\u5bf6\u8cb4\u7684\u8cc7\u6e90\u548c\u6a5f\u6703\u3002\u9019\u53ef\u4ee5\u900f\u904e\u5c55\u793a\u884c\u696d\u5c08\u696d\u77e5\u8b58\u3001\u63d0\u4f9b\u512a\u8cea\u7522\u54c1\u548c\u670d\u52d9\u4ee5\u53ca\u7372\u5f97\u7576\u5730\u5408\u4f5c\u5925\u4f34\u6216\u5ba2\u6236\u7684\u8a8d\u53ef\u4f86\u5be6\u73fe\u3002<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5118\u7ba1\u6578\u4f4d\u6e9d\u901a\u7ba1\u9053\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u4f46\u9762\u5c0d\u9762\u4e92\u52d5\u4ecd\u7136\u662f\u4e2d\u570b B2B \u5e02\u5834\u5efa\u7acb\u4fe1\u4efb\u548c\u548c\u8ae7\u95dc\u4fc2\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u53c3\u52a0\u884c\u696d\u6d3b\u52d5\u3001\u8cbf\u6613\u5c55\u89bd\u548c\u793e\u4ea4\u6d3b\u52d5\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u516c\u53f8\u5728\u5e02\u5834\u4e0a\u7684\u5f71\u97ff\u529b\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e86\u89e3\u4e26\u9075\u5b88\u4e2d\u570b\u6cd5\u898f\u548c\u5b98\u50da\u6d41\u7a0b\u5c0d\u65bc B2B \u9818\u57df\u904b\u4f5c\u7684\u4f01\u696d\u81f3\u95dc\u91cd\u8981\u3002\u9019\u53ef\u80fd\u6d89\u53ca\u7372\u5f97\u5fc5\u8981\u7684\u57f7\u7167\u3001\u8a31\u53ef\u8b49\u548c\u8a8d\u8b49\uff0c\u4ee5\u53ca\u57f9\u990a\u8207\u653f\u5e9c\u5b98\u54e1\u7684\u95dc\u4fc2\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8207\u7576\u5730\u516c\u53f8\u5efa\u7acb\u7b56\u7565\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u53ef\u4ee5\u70ba\u4f01\u696d\u63d0\u4f9b\u5bf6\u8cb4\u7684\u5e02\u5834\u6d1e\u5bdf\u3001\u9032\u5165\u5df2\u5efa\u7acb\u7684\u7db2\u7d61\u4e26\u63d0\u9ad8\u5728\u6f5b\u5728\u5ba2\u6236\u773c\u4e2d\u7684\u53ef\u4fe1\u5ea6\u3002\u9019\u4e9b\u5408\u4f5c\u4e5f\u53ef\u4ee5\u5e36\u4f86\u6eff\u8db3\u4e2d\u570b\u5e02\u5834\u7368\u7279\u9700\u6c42\u7684\u5275\u65b0\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u70ba\u4e86\u6210\u529f\u6253\u5165\u4e2d\u570b\u5e02\u5834\uff0cB2B \u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u8abf\u6574\u5176\u8a0a\u606f\u50b3\u905e\u548c\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u9069\u61c9\u7576\u5730\u504f\u597d\u548c\u6587\u5316\u898f\u7bc4\u3002\u9019\u5305\u62ec\u4e86\u89e3\u5340\u57df\u5dee\u7570\u3001\u4f7f\u7528\u6bcd\u8a9e\u5167\u5bb9\u4ee5\u53ca\u5ba2\u88fd\u5316\u884c\u92b7\u6d3b\u52d5\u4ee5\u6eff\u8db3\u4e2d\u570b\u4f01\u696d\u7684\u7368\u7279\u9700\u6c42\u548c\u671f\u671b\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5728\u4e2d\u570b\u9032\u884cB2B\u884c\u92b7<\/h2>\n\n\n\n<p>\u5728\u4e2d\u570b\u6709\u6548\u5730\u57f7\u884c B2B \u884c\u92b7\u9700\u8981\u5c07\u5b9a\u6027\u548c\u5b9a\u91cf\u65b9\u6cd5\u7d50\u5408\uff0c\u4ee5\u78ba\u4fdd\u5c0d\u5e02\u5834\u7684\u6df1\u5165\u4e86\u89e3\u548c\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u65b9\u6cd5\u3002\u4ee5\u4e0b\u662f\u4f01\u696d\u61c9\u5c0d\u9019\u8907\u96dc\u5730\u5f62\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5b9a\u6027\u65b9\u6cd5<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u8a2a\u8ac7\u8207\u7126\u9ede\u5c0f\u7d44<\/strong>\uff1a\u900f\u904e\u8a2a\u8ac7\u548c\u7126\u9ede\u5c0f\u7d44\u76f4\u63a5\u8207\u884c\u696d\u5c08\u5bb6\u3001\u5546\u696d\u9818\u8896\u548c\u6f5b\u5728\u5ba2\u6236\u63a5\u89f8\uff0c\u53ef\u4ee5\u63d0\u4f9b\u6709\u95dc\u5e02\u5834\u8da8\u52e2\u3001\u6d88\u8cbb\u8005\u504f\u597d\u548c\u6587\u5316\u5dee\u7570\u7684\u5bf6\u8cb4\u898b\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u6848\u4f8b\u7814\u7a76\u548c\u6210\u529f\u6545\u4e8b<\/strong>\uff1a\u5206\u6790\u4e2d\u570b\u6210\u529f B2B \u4f01\u696d\u7684\u6848\u4f8b\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u5be6\u7528\u7684\u7d93\u9a57\u6559\u8a13\u548c\u7b56\u7565\u3002\u9019\u7a2e\u5b9a\u6027\u65b9\u6cd5\u6709\u52a9\u65bc\u4e86\u89e3\u5728\u4e2d\u570b B2B \u74b0\u5883\u4e2d\u4ec0\u9ebc\u6709\u6548\u3001\u4ec0\u9ebc\u7121\u6548\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5b9a\u91cf\u65b9\u6cd5<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u8abf\u67e5\u53ca\u554f\u5377<\/strong>\uff1a\u9032\u884c\u5ee3\u6cdb\u7684\u5e02\u5834\u8abf\u67e5\u6709\u52a9\u65bc\u6536\u96c6\u5927\u91cf\u6709\u95dc\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u504f\u597d\u548c\u614b\u5ea6\u7684\u6578\u64da\u3002\u9019\u7a2e\u5b9a\u91cf\u65b9\u6cd5\u5c0d\u65bc\u7d71\u8a08\u5206\u6790\u548c\u8da8\u52e2\u8b58\u5225\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u7af6\u722d\u5c0d\u624b\u5206\u6790<\/strong>\uff1a\u5c0d\u7af6\u722d\u5c0d\u624b\u7684\u5e02\u5834\u4efd\u984d\u3001\u6210\u9577\u8da8\u52e2\u548c\u696d\u52d9\u7b56\u7565\u9032\u884c\u5b9a\u91cf\u5206\u6790\u53ef\u4ee5\u63d0\u4f9b\u57fa\u6e96\u4e26\u70ba\u60a8\u81ea\u5df1\u7684\u884c\u92b7\u7b56\u7565\u63d0\u4f9b\u53c3\u8003\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u570b\u884c\u92b7\u8da8\u52e2<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e2d\u570b\u4e00\u4e9b\u6700\u7a81\u51fa\u7684 B2B \u884c\u92b7\u8da8\u52e2\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u6578\u4f4d\u8f49\u578b<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u570b\u7684 B2B \u884c\u92b7\u6df1\u53d7\u5546\u696d\u74b0\u5883\u5feb\u901f\u6578\u4f4d\u5316\u7684\u5f71\u97ff\u3002\u516c\u53f8\u8d8a\u4f86\u8d8a\u591a\u5730\u63a1\u7528\u793e\u4ea4\u5a92\u9ad4\u3001\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u548c\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u7b49\u6578\u4f4d\u7ba1\u9053\u548c\u5de5\u5177\u4f86\u8207\u5ba2\u6236\u4e92\u52d5\u3001\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u4e26\u6539\u5584\u92b7\u552e\u6d41\u7a0b\u3002<\/span><\/li>\n\n\n\n<li><b>\u6ce8\u91cd\u5ba2\u6236\u9ad4\u9a57<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u570bB2B\u5ba2\u6236\u73fe\u5728\u9700\u8981\u66f4\u500b\u4eba\u5316\u548c\u4fbf\u5229\u7684\u9ad4\u9a57\uff0c\u985e\u4f3c\u65bc\u4ed6\u5011\u5728B2C\u4ea4\u6613\u4e2d\u9047\u5230\u7684\u9ad4\u9a57\u3002\u9019\u5c0e\u81f4\u4eba\u5011\u66f4\u52a0\u91cd\u8996\u900f\u904e\u66f4\u597d\u7684\u5b9a\u4f4d\u3001\u6539\u9032\u7684\u5ba2\u6236\u670d\u52d9\u548c\u5ba2\u88fd\u5316\u7684\u89e3\u6c7a\u65b9\u6848\u4f86\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>\u884c\u92b7\u81ea\u52d5\u5316\u548c\u6578\u64da\u9a45\u52d5\u7b56\u7565<\/strong><span style=\"font-weight: 400;\">: <\/span><\/span>\u70ba\u4e86\u8ddf\u4e0a\u5feb\u7bc0\u594f\u7684\u5546\u696d\u74b0\u5883\uff0c\u4e2d\u570b\u7684 B2B \u884c\u92b7\u4eba\u54e1\u8d8a\u4f86\u8d8a\u591a\u5730\u63a1\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u548c\u6578\u64da\u9a45\u52d5\u7b56\u7565\u4f86\u63d0\u9ad8\u6548\u7387\u3001\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u4e26\u66f4\u6709\u6548\u5730\u8ffd\u8e64\u7d50\u679c\u3002<span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><strong>\u65b0\u805e\u63a8\u64ad\u5ee3\u544a\u5728\u4e2d\u570b\u4e0d\u65b7\u6210\u9577<\/strong>: Twitter, Facebook, YouTube, Wikipedia, and similar platforms are inaccessible to numerous Chinese netizens. This insularity has led to the rise, and eventual explosion of Chinese social networks such as the previously mentioned WeChat, and QQ IM, which experts hail as the Chinese instant messaging service. Their YouTube equivalents are YouKu, Tudou, and PPTV. They have several blog hosting services, including Sinablog, Blogbus, and 36kr. Baidu and Tencent provide services similar to Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u570bB2B\u884c\u92b7\u53ca\u5176\u6a5f\u9047<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5e02\u5834\u6210\u9577\u8207\u9700\u6c42<\/b><span style=\"font-weight: 400;\">\uff1a\u96a8\u8457\u4e2d\u570b\u7d93\u6fdf\u6301\u7e8c\u767c\u5c55\u3001\u7522\u696d\u5feb\u901f\u767c\u5c55\uff0c\u5404\u7522\u696d\u5c0d\u9ad8\u54c1\u8cea\u7522\u54c1\u548c\u670d\u52d9\u7684\u9700\u6c42\u4e0d\u65b7\u6210\u9577\u3002\u9019\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u4e00\u500b\u6a5f\u6703\uff0c\u53ef\u4ee5\u6eff\u8db3\u4e2d\u570b\u4f01\u696d\u7684\u9700\u6c42\uff0c\u63d0\u4f9b\u6709\u52a9\u65bc\u5176\u6210\u529f\u7684\u5148\u9032\u89e3\u6c7a\u65b9\u6848\u548c\u5c08\u696d\u77e5\u8b58\u3002<\/span><\/li>\n\n\n\n<li><b>\u6578\u4f4d\u8f49\u578b<\/b><span style=\"font-weight: 400;\">\uff1a\u96a8\u8457\u4e2d\u570b\u64c1\u62b1\u6578\u4f4d\u6280\u8853\u4e26\u5927\u529b\u6295\u8cc7\u6578\u4f4d\u57fa\u790e\u8a2d\u65bd\uff0c\u4f01\u696d\u6709\u5f88\u5927\u6a5f\u6703\u5229\u7528\u6578\u4f4d\u884c\u92b7\u7ba1\u9053\u548c\u5e73\u53f0\u3002\u900f\u904e\u63a1\u7528\u5275\u65b0\u7684\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff0c\u516c\u53f8\u53ef\u4ee5\u63a5\u89f8\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\u3001\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u66f4\u6709\u6548\u5730\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/li>\n\n\n\n<li><b>\u5ba2\u88fd\u5316<\/b><span style=\"font-weight: 400;\">\uff1a\u96a8\u8457\u4e2d\u570b\u4f01\u696d\u8b8a\u5f97\u66f4\u52a0\u6210\u719f\u548c\u6311\u5254\uff0c\u5c0d\u6eff\u8db3\u5176\u7368\u7279\u9700\u6c42\u548c\u504f\u597d\u7684\u5ba2\u88fd\u5316\u89e3\u6c7a\u65b9\u6848\u7684\u9700\u6c42\u4e0d\u65b7\u589e\u52a0\u3002\u80fd\u5920\u6839\u64da\u4e2d\u570b\u5e02\u5834\u7684\u5177\u9ad4\u8981\u6c42\u5ba2\u88fd\u5316\u7522\u54c1\u548c\u670d\u52d9\u7684\u516c\u53f8\u80fd\u5920\u5145\u5206\u5229\u7528\u9019\u4e00\u8da8\u52e2\u3002<\/span><\/li>\n\n\n\n<li><b>\u653f\u5e9c\u8209\u63aa<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u570b\u653f\u5e9c\u6b63\u5728\u900f\u904e\u5404\u7a2e\u653f\u7b56\u548c\u6fc0\u52f5\u63aa\u65bd\uff0c\u7a4d\u6975\u4fc3\u9032\u67d0\u4e9b\u7522\u696d\u548c\u5730\u5340\u7684\u767c\u5c55\u3002\u7b26\u5408\u9019\u4e9b\u63aa\u65bd\u4e26\u5229\u7528\u653f\u5e9c\u652f\u6301\u5275\u9020\u7684\u6a5f\u6703\u7684\u4f01\u696d\u53ef\u4ee5\u53d7\u76ca\u65bc\u512a\u60e0\u5f85\u9047\u3001\u8cc7\u6e90\u53d6\u5f97\u548c\u589e\u5f37\u7684\u7af6\u722d\u5730\u4f4d\u3002<\/span><\/li>\n\n\n\n<li><b>\u96fb\u5b50\u5546\u52d9\u548c\u7dda\u4e0a\u5e02\u5834<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u570b\u96fb\u5b50\u5546\u52d9\u548c\u7dda\u4e0a B2B \u5e02\u5834\u7684\u8208\u8d77\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u3001\u7c21\u5316\u92b7\u552e\u6d41\u7a0b\u548c\u63d0\u9ad8\u6578\u4f4d\u5f71\u97ff\u529b\u7684\u6a5f\u6703\u3002\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u5e73\u53f0\u64f4\u5927\u5ba2\u6236\u7fa4\uff0c\u4e26\u5229\u7528\u7dda\u4e0a B2B \u4ea4\u6613\u4e0d\u65b7\u589e\u9577\u7684\u8da8\u52e2\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B Marketing in China and Its Challenges<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u96d6\u7136 B2B \u884c\u92b7\u5728\u4e2d\u570b\u7684\u6f5b\u5728\u597d\u8655\u662f\u5de8\u5927\u7684\uff0c\u4f46\u4f01\u696d\u4e5f\u9700\u8981\u610f\u8b58\u5230\u4ed6\u5011\u5728\u9019\u500b\u8907\u96dc\u7684\u5e02\u5834\u4e2d\u53ef\u80fd\u9047\u5230\u7684\u7368\u7279\u6311\u6230\u3002\u7406\u89e3\u4e26\u61c9\u5c0d\u9019\u4e9b\u6311\u6230\u5c0d\u65bc\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u514b\u670d\u7684\u95dc\u9375\u969c\u7919\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u5dee\u7570\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u64c1\u6709\u8c50\u5bcc\u800c\u7368\u7279\u7684\u6587\u5316\uff0c\u4e86\u89e3\u5b83\u81f3\u95dc\u91cd\u8981\u3002\u8aa4\u89e3\u6216\u6587\u5316\u4e0d\u654f\u611f\u53ef\u80fd\u6703\u5c0e\u81f4\u6e9d\u901a\u4e0d\u826f\u548c\u696d\u52d9\u95dc\u4fc2\u5931\u6557\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8a9e\u8a00\u969c\u7919\uff1a<\/b><span style=\"font-weight: 400;\"> \u5118\u7ba1\u82f1\u8a9e\u5728\u5546\u696d\u4e2d\u88ab\u5ee3\u6cdb\u4f7f\u7528\uff0c\u4f46\u5b83\u4e26\u4e0d\u662f\u4e3b\u8981\u8a9e\u8a00\u3002\u8a9e\u8a00\u969c\u7919\u53ef\u80fd\u6703\u5c0d\u8ac7\u5224\u3001\u5408\u7d04\u8a0e\u8ad6\u548c\u884c\u92b7\u50b3\u64ad\u5e36\u4f86\u6311\u6230\u3002\u53ef\u80fd\u9700\u8981\u7ffb\u8b6f\u670d\u52d9\u6216\u672c\u5730\u8a9e\u8a00\u652f\u63f4\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u76e3\u7406\u8907\u96dc\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u7684\u76e3\u7ba1\u74b0\u5883\u53ef\u80fd\u5f88\u8907\u96dc\u4e26\u4e14\u53ef\u80fd\u6703\u767c\u751f\u8b8a\u5316\u3002\u8fa6\u7406\u8a31\u53ef\u3001\u8a31\u53ef\u548c\u9075\u5b88\u7576\u5730\u6cd5\u5f8b\u53ef\u80fd\u5177\u6709\u6311\u6230\u6027\u3002\u6cd5\u5f8b\u5c08\u696d\u77e5\u8b58\u6216\u7576\u5730\u5408\u4f5c\u5925\u4f34\u53ef\u4ee5\u5e6b\u52a9\u78ba\u4fdd\u9075\u5b88\u6cd5\u898f\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6fc0\u70c8\u7684\u7af6\u722d\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\uff0c\u672c\u571f\u548c\u570b\u969b\u4f01\u696d\u90fd\u5728\u722d\u596a\u5e02\u5834\u4f54\u6709\u7387\u3002\u5982\u679c\u6c92\u6709\u8db3\u5920\u7684\u80fd\u529b\uff0c\u60f3\u8981\u7a81\u7834\u7af6\u722d\u4e26\u5efa\u7acb\u5f37\u5927\u7684\u5f71\u97ff\u529b\u53ef\u80fd\u6703\u5f88\u56f0\u96e3 <\/span><span style=\"font-weight: 400;\">\u5354\u52a9 <\/span><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684B2B\u884c\u92b7\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8cc7\u6599\u5b89\u5168\u8207\u96b1\u79c1\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u5c0d\u8cc7\u6599\u5b89\u5168\u548c\u96b1\u79c1\u6709\u56b4\u683c\u7684\u898f\u5b9a\u3002\u4f01\u696d\u9700\u8981\u9075\u5b88\u9019\u4e9b\u6cd5\u5f8b\u4e26\u7dad\u6301\u8d8a\u4f86\u8d8a\u95dc\u6ce8\u8cc7\u6599\u4fdd\u8b77\u7684\u4e2d\u570b\u5ba2\u6236\u7684\u4fe1\u4efb\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u98fd\u548c\uff1a <\/b><span style=\"font-weight: 400;\">\u5728\u67d0\u4e9b\u884c\u696d\uff0c\u5e02\u5834\u53ef\u80fd\u5df2\u88ab\u985e\u4f3c\u7684\u7522\u54c1\u6216\u670d\u52d9\u98fd\u548c\u3002\u4f01\u696d\u9700\u8981\u627e\u5230\u7368\u7279\u7684\u50f9\u503c\u4e3b\u5f35\u624d\u80fd\u812b\u7a4e\u800c\u51fa\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6539\u8b8a\u6d88\u8cbb\u8005\u504f\u597d\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u570b\u6d88\u8cbb\u8005\u7684\u504f\u597d\u591a\u7a2e\u591a\u6a23\uff0c\u800c\u4e14\u9019\u4e9b\u504f\u597d\u53ef\u80fd\u6703\u8fc5\u901f\u6539\u8b8a\u3002\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u8da8\u52e2\u548c\u6d88\u8cbb\u8005\u9700\u6c42\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u653f\u6cbb\u8207\u5730\u7de3\u653f\u6cbb\u56e0\u7d20\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684\u653f\u6cbb\u6c23\u5019\u6703\u5c0d\u4f01\u696d\u71df\u904b\u7522\u751f\u5f71\u97ff\u3002\u5730\u7de3\u653f\u6cbb\u7dca\u5f35\u5c40\u52e2\u53ef\u80fd\u5f71\u97ff\u8cbf\u6613\u548c\u5925\u4f34\u95dc\u4fc2\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7db2\u8def\u9650\u5236\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u570b\u7684\u4e92\u806f\u7db2\u53d7\u5230\u5be9\u67e5\u548c\u9650\u5236\u3002\u9019\u53ef\u80fd\u6703\u5f71\u97ff\u7dda\u4e0a\u884c\u92b7\u548c\u6e9d\u901a\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u570b\u7684\u96fb\u5b50\u5546\u52d9<\/h2>\n\n\n\n<p>\u4e2d\u570b\u662f\u5168\u7403\u6700\u5927\u7684\u96fb\u5b50\u5546\u52d9\u5e02\u5834\uff0c\u800c\u4e14\u9019\u4e00\u8da8\u52e2\u9810\u8a08\u5c07\u9032\u4e00\u6b65\u6210\u9577\u3002\u963f\u91cc\u5df4\u5df4\u65d7\u4e0b\u7684\u6dd8\u5bf6\u3001\u5929\u8c93\u548c\u4eac\u6771\u7b49\u570b\u5167\u5e73\u53f0\u7d71\u6cbb\u4e2d\u570b\u7684\u96fb\u5b50\u5546\u52d9\u9818\u57df\u3002\u60f3\u8981\u5728\u4e2d\u570b\u96fb\u5546\u5e73\u53f0\u4e0a\u92b7\u552e\u5546\u54c1\u7684\u7f8e\u570b\u4f01\u696d\u53ef\u4ee5\u9078\u64c7\u5728\u4e2d\u570b\u5efa\u7acb\u5f37\u5927\u7684\u5f71\u97ff\u529b\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u8de8\u5883\u96fb\u5546\u76f4\u63a5\u5f9e\u6d77\u5916\u92b7\u552e\u7522\u54c1\u3002<\/p>\n\n\n\n<p>B2C\u5e02\u5834\u7684\u56db\u5206\u4e4b\u4e09\u50c5\u96c6\u4e2d\u5728\u5169\u500b\u5e73\u53f0\u2014\u2014\u4eac\u6771\u548c\u5929\u8c93\u2014\u2014\u800c\u6dd8\u5bf6\u4ee595%\u7684\u5e02\u4f54\u7387\u5e7e\u4e4e\u5b8c\u5168\u63a7\u5236\u4e86C2C\u5e02\u5834\u3002\u4f7f\u7528\u672c\u5730\u5e73\u53f0\u4ecd\u7136\u662f\u76f4\u63a5\u5411\u4e2d\u570b\u7dda\u4e0a\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\u7684\u6700\u6709\u6548\u65b9\u6cd5\uff0c\u56e0\u70ba\u6c92\u6709\u4e00\u5bb6\u6d77\u5916\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u6210\u529f\u7372\u5f97\u4efb\u4f55\u91cd\u8981\u7684\u5e02\u5834\u4efd\u984d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u4e2d\u570b\u5b98\u50da\u6c7a\u7b56<\/h2>\n\n\n\n<p>\u4e2d\u570b\u653f\u5e9c\u6b63\u4ee5\u653e\u9b06\u76e3\u7ba1\u548c\u88dc\u8cbc\u7684\u5f62\u5f0f\u7a4d\u6975\u5411\u5916\u570b\u548c\u672c\u571f\u4f01\u696d\u63d0\u4f9b\u5354\u52a9\uff0c\u4ee5\u63a8\u52d5\u5176\u512a\u5148\u9818\u57df\u7684\u6210\u9577\u548c\u570b\u5167\u5275\u65b0\u3002\u653f\u5e9c\u652f\u6301\u7684\u7522\u696d\u5305\u62ec\u7bc0\u80fd\u74b0\u4fdd\u3001\u65b0\u80fd\u6e90\u3001\u65b0\u6750\u6599\u3001\u751f\u7269\u6280\u8853\u53ca\u91ab\u7642\u5668\u6750\u3001\u9ad8\u7aef\u8a2d\u5099\u88fd\u9020\u3001\u8cc7\u8a0a\u79d1\u6280\u65b0\u6280\u8853\u3001\u6e05\u6f54\u80fd\u6e90\u6c7d\u8eca\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u4e2d\u570b\u958b\u5c55 B2B \u696d\u52d9\u7684\u9677\u9631<\/h2>\n\n\n\n<p>One of the biggest pitfalls to doing <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b-%e8%a1%8c%e9%8a%b7%e8%a4%87%e9%9b%9c%e6%80%a7\/\" title=\"\u4ec0\u9ebc\u662f B2B \u884c\u92b7\uff1f\"  data-wpil-monitor-id=\"7334\">B2B business in China<\/a> is targeting the country as one big unified market. It\u2019s often better to start small, select target markets prudently, and then adjust as needed. Another pitfall is using a global \u201cone-size-fits-all\u201d strategy.&nbsp; Companies would do better to understand their customers and develop a China-specific plan.<\/p>\n\n\n\n<p>\u884c\u92b7\u5728\u4e2d\u570b\u4f01\u696d\u4e2d\u901a\u5e38\u4e0d\u50cf\u5728\u897f\u65b9\u5e02\u5834\u7684\u4f01\u696d\u4e2d\u90a3\u6a23\u53d7\u5230\u5ee3\u6cdb\u91cd\u8996\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u63a8\u92b7\u6280\u5de7\u548c\u92b7\u552e\u4eba\u54e1\u5728\u4e2d\u570b\u53d7\u5230\u9ad8\u5ea6\u91cd\u8996\u3002\u5546\u52d9\u4ee3\u7406\u5546\u53ef\u4ee5\u900f\u904e\u5b78\u7fd2\u8aaa\u521d\u7d1a\u6f22\u8a9e\u4f86\u5efa\u7acb\u878d\u6d3d\u95dc\u4fc2\u3001\u8868\u9054\u5c0a\u91cd\u4e26\u7d66\u6f5b\u5728\u5ba2\u6236\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4e0d\u63d0\u53ca\u4ee5\u4e0b\u5167\u5bb9\uff0c\u5c0d\u4e2d\u570b\u7684\u5546\u696d\u5206\u6790\u5c31\u662f\u4e0d\u5b8c\u6574\u7684 <em>\u95dc\u4fc2<\/em>, the Chinese custom of drawing on personal networks, where business interactions can transform into friendships and vice versa.&nbsp; Businesspeople also tend to take a long-term and relationship-oriented perspective when making large business transactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u570bB2B\u884c\u92b7\u524d\u666f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u4e2d\u570b\u7d93\u6fdf\u6301\u7e8c\u5feb\u901f\u6210\u9577\u3001\u6280\u8853\u4e0d\u65b7\u9032\u6b65\u4ee5\u53ca\u5546\u696d\u74b0\u5883\u65e5\u76ca\u8907\u96dc\uff0cB2B \u884c\u92b7\u5728\u4e2d\u570b\u7684\u524d\u666f\u4e00\u7247\u5149\u660e\u3002\u56e0\u6b64\uff0c\u96a8\u8457\u4f01\u696d\u9069\u61c9\u65b0\u7684\u5e02\u5834\u73fe\u5be6\u4e26\u5229\u7528\u65b0\u8208\u6a5f\u9047\uff0c\u4e2d\u570b\u7684 B2B \u884c\u92b7\u5fc5\u5c07\u9032\u4e00\u6b65\u767c\u5c55\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u570b B2B \u884c\u92b7\u6210\u9577\u7684\u95dc\u9375\u9a45\u52d5\u529b\u4e4b\u4e00\u662f\u6301\u7e8c\u7684\u6578\u4f4d\u8f49\u578b\u3002\u96a8\u8457\u4f01\u696d\u8d8a\u4f86\u8d8a\u591a\u5730\u63a1\u7528\u6578\u4f4d\u6280\u8853\uff0c\u65b0\u7684\u884c\u92b7\u548c\u92b7\u552e\u6a5f\u6703\u51fa\u73fe\u4e86\u3002\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u3001\u793e\u4ea4\u5a92\u9ad4\u548c\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u9810\u8a08\u5c07\u7e7c\u7e8c\u6210\u9577\uff0c\u70ba B2B \u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u66f4\u591a\u7ba1\u9053\u4f86\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u4e26\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u672a\u4f86\u5c0d\u5ba2\u6236\u9ad4\u9a57\u7684\u95dc\u6ce8\u53ef\u80fd\u6703\u8b8a\u5f97\u66f4\u52a0\u660e\u986f\u3002\u96a8\u8457\u4e2d\u570b B2B \u5ba2\u6236\u8b8a\u5f97\u66f4\u52a0\u6311\u5254\uff0c\u884c\u92b7\u4eba\u54e1\u5c07\u9700\u8981\u627e\u5230\u5275\u65b0\u7684\u65b9\u5f0f\u4f86\u63d0\u4f9b\u500b\u4eba\u5316\u3001\u4fbf\u5229\u6027\u548c\u7121\u7e2b\u7684\u9ad4\u9a57\uff0c\u4ee5\u6eff\u8db3\u6216\u8d85\u8d8a\u4ed6\u5011\u7684\u671f\u671b\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u96a8\u8457\u4e2d\u570b B2B \u884c\u92b7\u4eba\u54e1\u5c0b\u6c42\u63d0\u9ad8\u6548\u7387\u548c\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u65b9\u6cd5\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u548c\u6578\u64da\u9a45\u52d5\u7b56\u7565\u7684\u63a1\u7528\u9810\u8a08\u5c07\u6703\u589e\u52a0\u3002\u900f\u904e\u5229\u7528\u6578\u64da\u548c\u5206\u6790\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6236\uff0c\u66f4\u6709\u6548\u5730\u8abf\u6574\u884c\u92b7\u5de5\u4f5c\uff0c\u4e26\u66f4\u7cbe\u78ba\u5730\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u7684\u7d50\u679c\u3002<\/span><\/p>\n\n\n\n<p>B2B marketing in China is different from that in the West.&nbsp; Entering the Chinese B2B market is not easy, but the challenges are not insurmountable. Companies can successfully market their products and services in China once they better understand the local culture, emphasize business relationships, understand customer needs, and have a long-term perspective in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc SIS \u570b\u969b<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u3002\u6211\u5011\u70ba\u6c7a\u7b56\u63d0\u4f9b\u6578\u64da\u3001\u5de5\u5177\u3001\u7b56\u7565\u3001\u5831\u544a\u548c\u898b\u89e3\u3002\u6211\u5011\u9032\u884c\u8a2a\u8ac7\u3001\u8abf\u67e5\u3001\u7126\u9ede\u5c0f\u7d44\u4ee5\u53ca\u8a31\u591a\u5176\u4ed6\u5e02\u5834\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f91\u3002\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u7814\u7a76\u5c08\u6848\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u570b\u7d93\u6fdf\u7684\u5feb\u901f\u6210\u9577\u548c\u5168\u7403\u5f71\u97ff\u529b\u7684\u589e\u5f37\u5e36\u4f86\u4e86B2B\u5e02\u5834\u7684\u84ec\u52c3\u767c\u5c55\u3002\u8a72\u570b\u70ba\u5e0c\u671b\u53c3\u8207 B2B \u4ea4\u6613\u4e26\u64f4\u5927\u5728\u9019\u500b\u5145\u6eff\u6d3b\u529b\u7684\u5e02\u5834\u4e2d\u7684\u696d\u52d9\u7684\u4f01\u696d\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6a5f\u6703\u3002\u5982\u4eca\uff0c\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u4f01\u696d\u9032\u5165\u4e2d\u570b\u5e02\u5834\uff0c\u4e86\u89e3\u4e2d\u570b B2B \u884c\u92b7\u7684\u8907\u96dc\u6027\u8b8a\u5f97\u81f3\u95dc\u91cd\u8981\u2026 <a title=\"\u4e2d\u570bB2B\u884c\u92b7\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e8%a1%8c%e9%8a%b7%e4%b8%ad%e5%9c%8b\/\" aria-label=\"Read more about B2B Marketing in China\">\u95b1\u8b80\u66f4\u591a<\/a><\/p>","protected":false},"author":1,"featured_media":65708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-24598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/24598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=24598"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/24598\/revisions"}],"predecessor-version":[{"id":80979,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/24598\/revisions\/80979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/65708"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=24598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=24598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=24598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}