{"id":19766,"date":"2016-01-25T19:44:10","date_gmt":"2016-01-25T19:44:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19766"},"modified":"2026-01-25T19:34:34","modified_gmt":"2026-01-26T00:34:34","slug":"%e9%80%b2%e8%bb%8d%e6%8b%89%e4%b8%81%e7%be%8e%e6%b4%b2%e5%b8%82%e5%a0%b4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e9%80%b2%e8%bb%8d%e6%8b%89%e4%b8%81%e7%be%8e%e6%b4%b2%e5%b8%82%e5%a0%b4\/","title":{"rendered":"\u9032\u8ecd\u62c9\u4e01\u7f8e\u6d32\u5e02\u5834"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u597d\u7684\u5e02\u5834\u9032\u5165\u65b9\u6cd5\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-efc9938b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-efc9938b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Peru (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u9019\u500b\u7e7c\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u4e2d\u570b\u4e4b\u5f8c\u7684\u7b2c\u56db\u5927\u5e02\u5834\uff0c\u6a5f\u6703\u8207\u98a8\u96aa\u4e26\u5b58\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u8003\u616e\u4ee5\u4e0b\u5e7e\u9ede\u5f88\u91cd\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u7684\u6574\u9ad4\u76ee\u6a19 \u2013 \u4f8b\u5982\u5e02\u5834\u6ef2\u900f\u3001\u92b7\u552e\u3001\u63d0\u9ad8\u5229\u6f64<\/li>\n\n\n\n<li>\u60a8\u7684\u76ee\u6a19\u5ba2\u6236\u2014\u5373\u4ed6\u5011\u662f\u8ab0\u4ee5\u53ca\u6709\u591a\u5c11\u4eba\uff1f<\/li>\n\n\n\n<li>\u60a8\u7684\u76ee\u6a19\u5c07\u5982\u4f55\u5be6\u73fe\u2014\u5373\u60a8\u7684\u8a08\u5283\u662f\u4ec0\u9ebc\uff1f \u2013 \u4f60\u6703\u505a\u4ec0\u9ebc\uff0c\u4f60\u6703\u600e\u9ebc\u505a\uff1f<\/li>\n\n\n\n<li>The need for outside help &#8212; e.g. do you have a local partner, a consulting firm, a bank, or a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/resume-of-experience-in-automotive-industry\/\" title=\"\u6c7d\u8eca\u7522\u696d\u5e02\u5834\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"10641\">market research company<\/a> that is familiar with that market?<\/li>\n<\/ul>\n\n\n\n<p>Even if you are used to doing business in your own country or a market that is essentially similar to your own, it is always difficult to <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e6%a9%9f%e6%9c%83%e7%a0%94%e7%a9%b6\/%e5%9c%a8%e7%b4%90%e7%b4%84%e9%80%b2%e8%a1%8c%e7%9a%84%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b0%8d%e6%96%bc%e9%80%b2%e5%85%a5%e7%be%8e%e5%9c%8b%e5%b8%82%e5%a0%b4%e7%9a%84%e6%9c%89%e6%95%88%e6%80%a7\/\" title=\"\u7522\u54c1\u5728\u7d10\u7d04\u6e2c\u8a66\u9032\u5165\u7f8e\u570b\u5e02\u5834\u7684\u6709\u6548\u6027\"  data-wpil-monitor-id=\"10648\">enter a new market<\/a> or region. But when entering another continent or part of one, an additional set of problems will likely arise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u62c9\u4e01\u7f8e\u6d32\uff0c\u60a8\u4e86\u89e3\u591a\u5c11\uff1f<\/h2>\n\n\n\n<p>\u5728\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u5e02\u5834\u4e4b\u524d\uff0c\u9700\u8981\u76e1\u53ef\u80fd\u601d\u8003\u3001\u89e3\u6c7a\u4e26\u56de\u7b54\u4ee5\u4e0b\u4e00\u4e9b\u60f3\u6cd5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u570b\u5bb6<\/strong> \u2013 \u5728\u5730\u5716\u4e2d\uff0c\u5f9e\u58a8\u897f\u54e5\u958b\u59cb\uff0c\u5411\u5357\u548c\u5411\u6771\uff0c\u7dad\u57fa\u767e\u79d1\u7d71\u8a08\u4e86\u5f9e\u963f\u6839\u5ef7\u5230\u59d4\u5167\u745e\u62c9\u7684 26 \u500b\u570b\u5bb6\u6216\u9644\u5c6c\u9818\u571f\u3002\u54ea\u4e9b\u70ba\u60a8\u63d0\u4f9b\u5be6\u73fe\u76ee\u6a19\u7684\u6700\u4f73\u6a5f\u6703\uff1f<\/li>\n\n\n\n<li><strong>\u8a9e\u8a00<\/strong> \u2013 Portuguese is the official language of Brazil, whose population accounts for a third of the population of Latin America; Spanish is spoken just about everywhere, and French is used in several islands. What is the impact of having to create <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e6%85%a7%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6%e8%88%87%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/natural-language-processing-ai-market-research\/\" title=\"\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u4eba\u5de5\u667a\u6167\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"10647\">marketing messages in one or more languages<\/a>?<\/li>\n\n\n\n<li><strong>Population\/size of market&nbsp;\u2013Are you <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%80%8f%e9%81%8e%e5%85%a8%e9%9d%a2%e7%9a%84%e7%87%9f%e9%8a%b7%e8%a8%88%e5%8a%83%e6%8f%90%e9%ab%98%e5%b8%82%e5%a0%b4%e6%bb%b2%e9%80%8f%e7%8e%87\/\" title=\"\u900f\u904e\u5168\u9762\u7684\u71df\u92b7\u8a08\u5283\u63d0\u9ad8\u5e02\u5834\u6ef2\u900f\u7387\"  data-wpil-monitor-id=\"10645\">planning to begin with the largest market<\/a>, start with a smaller one on a trial basis, or enter the entire region?<\/li>\n\n\n\n<li><strong>\u653f\u6cbb\/\u7d93\u6fdf\u60c5\u52e2<\/strong> \u2013 \u9019\u662f\u4e00\u500b\u5b89\u5168\u7684\u505a\u751f\u610f\u5834\u6240\u55ce\uff1f\u63db\u53e5\u8a71\u8aaa\uff0c\u653f\u5e9c\u548c\u7d93\u6fdf\u7684\u7a69\u5b9a\u6027\u5982\u4f55\uff1f\u8cb4\u516c\u53f8\u5c0d\u5404\u7a2e\u6cd5\u5f8b\u3001\u6cd5\u898f\u3001\u653f\u7b56\u3001\u95dc\u7a05\u548c\u95dc\u7a05\u7684\u4e86\u89e3\u7a0b\u5ea6\u5982\u4f55\uff1f<\/li>\n\n\n\n<li><strong>\u6587\u5316<\/strong> \u2013 \u570b\u5bb6\u773e\u591a\uff0c\u6587\u5316\u591a\u6a23\u6027\u6703\u5f71\u97ff\u60a8\u7684\u8a0a\u606f\u7684\u63a5\u53d7\u5ea6\u4ee5\u53ca\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u770b\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u790e\u8a2d\u65bd<\/strong> \u2013 \u7121\u8ad6\u60a8\u662f\u5426\u5efa\u7acb\u81ea\u5df1\u7684\u88fd\u9020\u5de5\u5ee0\uff0c\u8ca8\u7269\u5c07\u5982\u4f55\u5206\u914d\uff1f\u6709\u5e7e\u5ea7\u5c71\u8108\u3001\u53e2\u6797\u548c\u6cb3\u6d41\u53ef\u80fd\u6703\u9032\u4e00\u6b65\u5f71\u97ff\u9019\u4e9b\u6c7a\u5b9a\u3002<\/li>\n\n\n\n<li><strong>\u5c31\u696d\/\u4eba\u5747\u6536\u5165<\/strong> \u2013 \u7121\u8ad6\u60a8\u662f\u5426\u9700\u8981\u96c7\u7528\u7576\u5730\u4eba\uff0c\u4e86\u89e3\u7b2c\u4e00\u500b\u7d71\u8a08\u6578\u64da\u90fd\u662f\u6709\u7528\u7684\uff1b\u5728\u898f\u5283\u6f5b\u5728\u92b7\u552e\u6642\uff0c\u4e86\u89e3\u4eba\u5011\u6709\u591a\u5c11\u53ef\u652f\u914d\u6536\u5165\u975e\u5e38\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u6c23\u5019<\/strong> \u2013 \u7531\u65bc\u62c9\u4e01\u7f8e\u6d32\u5317\u90e8\u5730\u5340\u9760\u8fd1\u8d64\u9053\uff0c\u6975\u5176\u708e\u71b1\uff0c\u800c\u5357\u7aef\u6c23\u6eab\u7d93\u5e38\u4f4e\u65bc\u51b0\u9ede\uff0c\u5929\u6c23\u53ef\u80fd\u5c0d\u670d\u88dd\u3001\u98f2\u6599\u3001\u8eca\u8f1b\u548c\u8a31\u591a\u5176\u4ed6\u7522\u54c1\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u53e6\u5916\u503c\u5f97\u8a18\u4f4f\u7684\u662f\uff0c\u5357\u534a\u7403\u7684\u5b63\u7bc0\u8207\u5317\u534a\u7403\uff08\u4f8b\u5982\u7f8e\u570b\u548c\u6b50\u6d32\uff09\u7684\u5b63\u7bc0\u76f8\u53cd\u3002<\/li>\n\n\n\n<li><strong>\u5916\u532f\u548c\u8ca8\u5e63\u554f\u984c<\/strong> \u2013 even though some of the currencies used in Latin America have the same name (e.g. peso, dollar), their values in US dollars or Euros will vary, requiring extra attention to production costs, pricing, and net <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/non-profit-market-research\/\" title=\"Non Profit Market Research\"  data-wpil-monitor-id=\"10644\">profits in this market<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u505a\u4f60\u7684\u7814\u7a76<\/h2>\n\n\n\n<p>\u5118\u7ba1\u9032\u5165\u4efb\u4f55\u65b0\u7684\u570b\u5167\u5e02\u5834\u90fd\u6709\u5176\u9700\u8981\u6aa2\u9a57\u548c\u514b\u670d\u7684\u6311\u6230\u548c\u969c\u7919\uff0c\u4f46\u4e00\u500b\u6216\u591a\u500b\u65b0\u570b\u5bb6\u6703\u5448\u73fe\u51fa\u4e00\u7cfb\u5217\u7368\u7279\u7684\u60c5\u6cc1\u3002\u5728\u4e00\u5bb6\u516c\u6b63\u3001\u5ba2\u89c0\u3001\u80fd\u5920\u70ba\u60a8\u63d0\u4f9b\u5efa\u8b70\u548c\u6307\u5c0e\u60a8\u5b8c\u6210\u5e02\u5834\u9032\u5165\u6d41\u7a0b\u7684\u516c\u53f8\u7684\u5e6b\u52a9\u4e0b\u9032\u884c\u6b64\u985e\u64f4\u5f35\u662f\u660e\u667a\u7684\u3002<\/p>\n\n\n\n<p>At some point, you should do some <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u7522\u54c1\u6e2c\u8a66\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"10643\">market research to test<\/a> your messaging and meaning in each language, and determine the potential acceptance, need, and purchase intent of your product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b6%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%94%a2%e5%93%81%e6%b8%ac%e8%a9%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"10642\">SIS Market Research<\/a> can thus help you in\n<ul class=\"wp-block-list\">\n<li>\u78ba\u5b9a\u5e02\u5834\u7bc4\u570d<\/li>\n\n\n\n<li>\u78ba\u5b9a\u662f\u5426\u9700\u8981\u60a8\u7684\u7522\u54c1<\/li>\n\n\n\n<li>\u8b58\u5225\u7af6\u722d\u5c0d\u624b\u3001\u4ed6\u5011\u7684\u8cc7\u8a0a\u548c\u50f9\u683c<\/li>\n\n\n\n<li>\u4f30\u8a08\u6f5b\u5728\u92b7\u552e\u984d<\/li>\n\n\n\n<li>\u5728\u5b8c\u5168\u9032\u5165\u4e4b\u524d\u8b58\u5225\u6f5b\u5728\u554f\u984c<\/li>\n\n\n\n<li>\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u5b9a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>SIS International Research helps you identify <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/dipping-sauce-market-research\/\" title=\"\u6cbe\u91ac\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"5745\">market<\/a> research suppliers that have international experience. We can help with secondary <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/beauty-product-market-research\/baby-boomer-wellness-market-research\/\" title=\"Baby Boomer Wellness Market Research\"  data-wpil-monitor-id=\"10646\">research as well<\/a> with the execution of online surveys, interviews or focus groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u5728\u62c9\u4e01\u7f8e\u6d32\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u9032\u5165\u7814\u7a76\u5c08\u6848\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u9019\u500b\u7e7c\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u4e2d\u570b\u4e4b\u5f8c\u7684\u7b2c\u56db\u5927\u5e02\u5834\uff0c\u6a5f\u6703\u8207\u98a8\u96aa\u4e26\u5b58\u3002<\/p>","protected":false},"author":1,"featured_media":66337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"predecessor-version":[{"id":81743,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766\/revisions\/81743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/66337"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}