{"id":19766,"date":"2016-01-25T19:44:10","date_gmt":"2016-01-25T19:44:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19766"},"modified":"2025-09-16T22:50:36","modified_gmt":"2025-09-17T02:50:36","slug":"%e9%80%b2%e8%bb%8d%e6%8b%89%e4%b8%81%e7%be%8e%e6%b4%b2%e5%b8%82%e5%a0%b4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/entering-the-latin-american-market\/","title":{"rendered":"\u9032\u8ecd\u62c9\u4e01\u7f8e\u6d32\u5e02\u5834"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u597d\u7684\u5e02\u5834\u9032\u5165\u65b9\u6cd5\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-efc9938b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-efc9938b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Peru (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u9019\u500b\u7e7c\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u4e2d\u570b\u4e4b\u5f8c\u7684\u7b2c\u56db\u5927\u5e02\u5834\uff0c\u6a5f\u6703\u8207\u98a8\u96aa\u4e26\u5b58\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\u8003\u616e\u4ee5\u4e0b\u5e7e\u9ede\u5f88\u91cd\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u7684\u6574\u9ad4\u76ee\u6a19 \u2013 \u4f8b\u5982\u5e02\u5834\u6ef2\u900f\u3001\u92b7\u552e\u3001\u63d0\u9ad8\u5229\u6f64<\/li>\n\n\n\n<li>\u60a8\u7684\u76ee\u6a19\u5ba2\u6236\u2014\u5373\u4ed6\u5011\u662f\u8ab0\u4ee5\u53ca\u6709\u591a\u5c11\u4eba\uff1f<\/li>\n\n\n\n<li>\u60a8\u7684\u76ee\u6a19\u5c07\u5982\u4f55\u5be6\u73fe\u2014\u5373\u60a8\u7684\u8a08\u5283\u662f\u4ec0\u9ebc\uff1f \u2013 \u4f60\u6703\u505a\u4ec0\u9ebc\uff0c\u4f60\u6703\u600e\u9ebc\u505a\uff1f<\/li>\n\n\n\n<li>\u9700\u8981\u5916\u90e8\u5354\u52a9\u2014\u4f8b\u5982\uff0c\u60a8\u662f\u5426\u6709\u719f\u6089\u8a72\u5e02\u5834\u7684\u7576\u5730\u5408\u4f5c\u5925\u4f34\u3001\u9867\u554f\u516c\u53f8\u3001\u9280\u884c\u6216\u5e02\u5834\u7814\u7a76\u516c\u53f8\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5373\u4f7f\u4f60\u7fd2\u6163\u4e86\u5728\u81ea\u5df1\u7684\u570b\u5bb6\u6216\u8207\u81ea\u5df1\u7684\u570b\u5bb6\u672c\u8cea\u4e0a\u76f8\u4f3c\u7684\u5e02\u5834\u958b\u5c55\u696d\u52d9\uff0c\u4f46\u9032\u5165\u65b0\u7684\u5e02\u5834\u6216\u5730\u5340\u7e3d\u662f\u5f88\u56f0\u96e3\u3002\u4f46\u7576\u9032\u5165\u53e6\u4e00\u500b\u5927\u9678\u6216\u4e00\u500b\u5927\u9678\u7684\u4e00\u90e8\u5206\u6642\uff0c\u53ef\u80fd\u6703\u51fa\u73fe\u4e00\u7cfb\u5217\u984d\u5916\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u62c9\u4e01\u7f8e\u6d32\uff0c\u60a8\u4e86\u89e3\u591a\u5c11\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u5e02\u5834\u4e4b\u524d\uff0c\u9700\u8981\u76e1\u53ef\u80fd\u601d\u8003\u3001\u89e3\u6c7a\u4e26\u56de\u7b54\u4ee5\u4e0b\u4e00\u4e9b\u60f3\u6cd5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u570b\u5bb6<\/strong> \u2013 \u5728\u5730\u5716\u4e2d\uff0c\u5f9e\u58a8\u897f\u54e5\u958b\u59cb\uff0c\u5411\u5357\u548c\u5411\u6771\uff0c\u7dad\u57fa\u767e\u79d1\u7d71\u8a08\u4e86\u5f9e\u963f\u6839\u5ef7\u5230\u59d4\u5167\u745e\u62c9\u7684 26 \u500b\u570b\u5bb6\u6216\u9644\u5c6c\u9818\u571f\u3002\u54ea\u4e9b\u70ba\u60a8\u63d0\u4f9b\u5be6\u73fe\u76ee\u6a19\u7684\u6700\u4f73\u6a5f\u6703\uff1f<\/li>\n\n\n\n<li><strong>\u8a9e\u8a00<\/strong> \u2013 Portuguese is the official language of Brazil, whose population accounts for a third of the population of Latin America; Spanish is spoken just about everywhere, and French is used in several islands. What is the impact of having to create marketing messages in one or more languages?<\/li>\n\n\n\n<li><strong>\u4eba\u53e3\/\u5e02\u5834\u898f\u6a21&nbsp;<\/strong>\u2013\u60a8\u6253\u7b97\u5f9e\u6700\u5927\u7684\u5e02\u5834\u958b\u59cb\uff0c\u5f9e\u8f03\u5c0f\u7684\u5e02\u5834\u958b\u59cb\u5617\u8a66\uff0c\u9084\u662f\u9032\u5165\u6574\u500b\u5730\u5340\uff1f<\/li>\n\n\n\n<li><strong>\u653f\u6cbb\/\u7d93\u6fdf\u60c5\u52e2<\/strong> \u2013 \u9019\u662f\u4e00\u500b\u5b89\u5168\u7684\u505a\u751f\u610f\u5834\u6240\u55ce\uff1f\u63db\u53e5\u8a71\u8aaa\uff0c\u653f\u5e9c\u548c\u7d93\u6fdf\u7684\u7a69\u5b9a\u6027\u5982\u4f55\uff1f\u8cb4\u516c\u53f8\u5c0d\u5404\u7a2e\u6cd5\u5f8b\u3001\u6cd5\u898f\u3001\u653f\u7b56\u3001\u95dc\u7a05\u548c\u95dc\u7a05\u7684\u4e86\u89e3\u7a0b\u5ea6\u5982\u4f55\uff1f<\/li>\n\n\n\n<li><strong>\u6587\u5316<\/strong> \u2013 \u570b\u5bb6\u773e\u591a\uff0c\u6587\u5316\u591a\u6a23\u6027\u6703\u5f71\u97ff\u60a8\u7684\u8a0a\u606f\u7684\u63a5\u53d7\u5ea6\u4ee5\u53ca\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u770b\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u790e\u8a2d\u65bd<\/strong> \u2013 \u7121\u8ad6\u60a8\u662f\u5426\u5efa\u7acb\u81ea\u5df1\u7684\u88fd\u9020\u5de5\u5ee0\uff0c\u8ca8\u7269\u5c07\u5982\u4f55\u5206\u914d\uff1f\u6709\u5e7e\u5ea7\u5c71\u8108\u3001\u53e2\u6797\u548c\u6cb3\u6d41\u53ef\u80fd\u6703\u9032\u4e00\u6b65\u5f71\u97ff\u9019\u4e9b\u6c7a\u5b9a\u3002<\/li>\n\n\n\n<li><strong>\u5c31\u696d\/\u4eba\u5747\u6536\u5165<\/strong> \u2013 \u7121\u8ad6\u60a8\u662f\u5426\u9700\u8981\u96c7\u7528\u7576\u5730\u4eba\uff0c\u4e86\u89e3\u7b2c\u4e00\u500b\u7d71\u8a08\u6578\u64da\u90fd\u662f\u6709\u7528\u7684\uff1b\u5728\u898f\u5283\u6f5b\u5728\u92b7\u552e\u6642\uff0c\u4e86\u89e3\u4eba\u5011\u6709\u591a\u5c11\u53ef\u652f\u914d\u6536\u5165\u975e\u5e38\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u6c23\u5019<\/strong> \u2013 \u7531\u65bc\u62c9\u4e01\u7f8e\u6d32\u5317\u90e8\u5730\u5340\u9760\u8fd1\u8d64\u9053\uff0c\u6975\u5176\u708e\u71b1\uff0c\u800c\u5357\u7aef\u6c23\u6eab\u7d93\u5e38\u4f4e\u65bc\u51b0\u9ede\uff0c\u5929\u6c23\u53ef\u80fd\u5c0d\u670d\u88dd\u3001\u98f2\u6599\u3001\u8eca\u8f1b\u548c\u8a31\u591a\u5176\u4ed6\u7522\u54c1\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u53e6\u5916\u503c\u5f97\u8a18\u4f4f\u7684\u662f\uff0c\u5357\u534a\u7403\u7684\u5b63\u7bc0\u8207\u5317\u534a\u7403\uff08\u4f8b\u5982\u7f8e\u570b\u548c\u6b50\u6d32\uff09\u7684\u5b63\u7bc0\u76f8\u53cd\u3002<\/li>\n\n\n\n<li><strong>\u5916\u532f\u548c\u8ca8\u5e63\u554f\u984c<\/strong> \u2013 \u5118\u7ba1\u62c9\u4e01\u7f8e\u6d32\u4f7f\u7528\u7684\u4e00\u4e9b\u8ca8\u5e63\u5177\u6709\u76f8\u540c\u7684\u540d\u7a31\uff08\u4f8b\u5982\u6bd4\u7d22\u3001\u7f8e\u5143\uff09\uff0c\u4f46\u5b83\u5011\u7684\u7f8e\u5143\u6216\u6b50\u5143\u50f9\u503c\u6703\u6709\u6240\u4e0d\u540c\uff0c\u9700\u8981\u984d\u5916\u95dc\u6ce8\u8a72\u5e02\u5834\u7684\u751f\u7522\u6210\u672c\u3001\u5b9a\u50f9\u548c\u6de8\u5229\u6f64\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u505a\u4f60\u7684\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u9032\u5165\u4efb\u4f55\u65b0\u7684\u570b\u5167\u5e02\u5834\u90fd\u6709\u5176\u9700\u8981\u6aa2\u9a57\u548c\u514b\u670d\u7684\u6311\u6230\u548c\u969c\u7919\uff0c\u4f46\u4e00\u500b\u6216\u591a\u500b\u65b0\u570b\u5bb6\u6703\u5448\u73fe\u51fa\u4e00\u7cfb\u5217\u7368\u7279\u7684\u60c5\u6cc1\u3002\u5728\u4e00\u5bb6\u516c\u6b63\u3001\u5ba2\u89c0\u3001\u80fd\u5920\u70ba\u60a8\u63d0\u4f9b\u5efa\u8b70\u548c\u6307\u5c0e\u60a8\u5b8c\u6210\u5e02\u5834\u9032\u5165\u6d41\u7a0b\u7684\u516c\u53f8\u7684\u5e6b\u52a9\u4e0b\u9032\u884c\u6b64\u985e\u64f4\u5f35\u662f\u660e\u667a\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At some point, you should do some market research to test your messaging and meaning in each language, and determine the potential acceptance, need, and purchase intent of your product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56e0\u6b64\uff0cSIS \u5e02\u5834\u7814\u7a76\u53ef\u4ee5\u5e6b\u52a9\u60a8\n<ul class=\"wp-block-list\">\n<li>\u78ba\u5b9a\u5e02\u5834\u7bc4\u570d<\/li>\n\n\n\n<li>\u78ba\u5b9a\u662f\u5426\u9700\u8981\u60a8\u7684\u7522\u54c1<\/li>\n\n\n\n<li>\u8b58\u5225\u7af6\u722d\u5c0d\u624b\u3001\u4ed6\u5011\u7684\u8cc7\u8a0a\u548c\u50f9\u683c<\/li>\n\n\n\n<li>\u4f30\u8a08\u6f5b\u5728\u92b7\u552e\u984d<\/li>\n\n\n\n<li>\u5728\u5b8c\u5168\u9032\u5165\u4e4b\u524d\u8b58\u5225\u6f5b\u5728\u554f\u984c<\/li>\n\n\n\n<li>\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u5b9a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research helps you identify market research suppliers that have international experience. We can help with secondary research as well with the execution of online surveys, interviews or focus groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u5728\u62c9\u4e01\u7f8e\u6d32\u7684\u4e0b\u4e00\u500b\u5e02\u5834\u9032\u5165\u7814\u7a76\u5c08\u6848\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u9032\u5165\u62c9\u4e01\u7f8e\u6d32\u9019\u500b\u7e7c\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u4e2d\u570b\u4e4b\u5f8c\u7684\u7b2c\u56db\u5927\u5e02\u5834\uff0c\u6a5f\u6703\u8207\u98a8\u96aa\u4e26\u5b58\u3002<\/p>","protected":false},"author":1,"featured_media":66337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"predecessor-version":[{"id":69282,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19766\/revisions\/69282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/66337"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}