{"id":19689,"date":"2016-01-18T01:48:04","date_gmt":"2016-01-18T01:48:04","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19689"},"modified":"2025-09-16T22:49:31","modified_gmt":"2025-09-17T02:49:31","slug":"%e5%a6%82%e4%bd%95%e9%80%b2%e8%a1%8c%e7%ab%b6%e7%88%ad%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e5%a6%82%e4%bd%95%e9%80%b2%e8%a1%8c%e7%ab%b6%e7%88%ad%e5%88%86%e6%9e%90\/","title":{"rendered":"\u884c\u92b7\u7af6\u722d\u5206\u6790"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-92daf5c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92daf5c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Strategy consulting (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u7af6\u722d\u5206\u6790\u5728\u884c\u92b7\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u6bcf\u500b\u4f01\u696d\u90fd\u61c9\u8a72\u6301\u7e8c\u9032\u884c\u884c\u92b7\u7af6\u722d\u5206\u6790\u3002 \u00a0<a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/competitive-analysis\" target=\"_blank\" rel=\"noopener\">\u5b83\u662f\u4ec0\u9ebc\uff1f<\/a> \u70ba\u4ec0\u9ebc\u5b83\u5f88\u91cd\u8981\uff1f\u6709\u5e7e\u500b\u539f\u56e0\u3002<\/p>\n<ul>\n<li>\u627e\u51fa\u8ab0\u92b7\u552e\u8207\u60a8\u76f8\u540c\u985e\u578b\uff08\u66ff\u4ee3\uff09\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002<\/li>\n<li>\u767c\u73fe\u8ab0\u5411\u8207\u60a8\u516c\u53f8\u76f8\u540c\u985e\u578b\u7684\u5ba2\u6236\u92b7\u552e\u7522\u54c1<\/li>\n<li>See if your competitors are developing new <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/personal-care-products-market-research\/\" title=\"\u500b\u4eba\u8b77\u7406\u7522\u54c1\u5e02\u5834\u7814\u7a76\" data-wpil-monitor-id=\"9549\">products or exploring new markets<\/a> that compete with yours.<\/li>\n<li>Identify new or <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/sis-global-growth\/emerging-markets-strategy-consulting\/\" title=\"\u65b0\u8208\u5e02\u5834\u7b56\u7565\u8aee\u8a62\" data-wpil-monitor-id=\"9550\">emerging companies that may enter your market<\/a> and begin to compete with you.<\/li>\n<li>Determine the market share and relative position of key players<\/li>\n<\/ul>\n<h2>\u61c9\u8a72\u5206\u6790\u54ea\u4e9b\u7af6\u722d\u5c0d\u624b\uff0c\u5206\u6790\u7684\u8a73\u7d30\u7a0b\u5ea6\u5982\u4f55\uff1f<\/h2>\n<p>\u9019\u662f\u4e00\u500b\u9700\u8981\u56de\u7b54\u7684\u95dc\u9375\u554f\u984c\u3002<\/p>\n<p>\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u60a8\u5c07\u8b58\u5225\u4e26\u6df1\u5165\u7814\u7a76\u6bcf\u4e00\u500b\u3002<\/p>\n<p>\u4f46\u5be6\u969b\u4e0a\uff0c\u8cc7\u6e90\uff08\u9810\u7b97\u3001\u6642\u9593\uff09\u6703\u5c07\u7af6\u722d\u96c6\u9650\u5236\u70ba\u5c11\u6578\uff0c\u61c9\u8a72\u66f4\u8a73\u7d30\u3001\u66f4\u983b\u7e41\u5730\u7814\u7a76\u5b83\u5011\u3002\u5176\u4ed6\u7684\u61c9\u8a72\u9032\u884c\u66f4\u8868\u9762\u7684\u76e3\u6e2c\uff0c\u4e26\u4e14\u983b\u7387\u8981\u4f4e\u4e00\u4e9b\uff0c\u4e5f\u8a31\u6bcf 1-2 \u5e74\u4e00\u6b21\u3002\u7559\u610f\u4efb\u4f55\u65b0\u8208\u7684\u6f5b\u5728\u7af6\u722d\u5c0d\u624b\u4e5f\u4e0d\u5931\u70ba\u4e00\u500b\u597d\u4e3b\u610f\u3002<\/p>\n<p>\u5728\u92b7\u552e\u4eba\u54e1\u3001\u884c\u92b7\u4eba\u54e1\u548c\u5176\u4ed6\u95dc\u9375\u7ba1\u7406\u4eba\u54e1\u7684\u5e6b\u52a9\u4e0b\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u7af6\u722d\u5c0d\u624b\u6e05\u55ae\u4e26\u5c0d\u5b83\u5011\u9032\u884c\u6392\u540d\u3002\u770b\u770b\u54ea\u4e9b\u540d\u5b57\u51fa\u73fe\u5728\u6e05\u55ae\u9802\u90e8\u4e26\u95dc\u6ce8\u5b83\u5011\u3002<\/p>\n<p>\u6e96\u78ba\u5730\u78ba\u5b9a\u60a8\u9700\u8981\u4e86\u89e3\u4ed6\u5011\u7684\u54ea\u4e9b\u65b9\u9762\u3002<\/p>\n<h2>\u6536\u96c6\u8cc7\u8a0a<\/h2>\n<p>Much information can be readily identified through secondary sources online, in print and trade publications, and at trade shows and conferences. Here are some examples of <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a6%86%e8%93%8b%e7%af%84%e5%9c%8d\/%e6%ad%90%e6%b4%b2\/%e8%8b%b1%e5%9c%8b%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u5834\u7814\u7a76|\u82f1\u570b\u7126\u9ede\u5c0f\u7d44\u548c\u8cc7\u6599\u6536\u96c6\" data-wpil-monitor-id=\"9551\">data that can be readily collected<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/%e5%b7%a5%e6%a5%ad%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u5de5\u696d\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" data-wpil-monitor-id=\"9552\">Industry and\/or market<\/a> overview and trends<\/li>\n<li>Third-party <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/ridesharing-industry-market-research\/\" title=\"\u4e58\u8eca\u5171\u4eab\u5e02\u5834\u7814\u7a76\" data-wpil-monitor-id=\"9553\">share of market<\/a> reports<\/li>\n<li>\u5e74\u5ea6\u548c\u5b63\u5ea6\u516c\u53f8\u5831\u544a\u2014\u8ca1\u52d9\u6578\u64da\u3001\u8a2d\u65bd\u6578\u91cf\u548c\u4f4d\u7f6e<\/li>\n<li>\u65b0\u805e\u7a3f \u2013 \u65b0\u7522\u54c1\u3001\u7ba1\u7406\u5c64\u8b8a\u52d5\u3001\u5408\u4f75\/\u6536\u8cfc<\/li>\n<li>\u7522\u54c1\u7dda\u3001\u88dc\u5145<\/li>\n<li>\u5217\u51fa\u50f9\u683c\u3001\u6298\u6263\u3001\u4fc3\u92b7\u512a\u60e0<\/li>\n<li>\u5ee3\u544a\u5167\u5bb9\u3001\u5a92\u9ad4\u6295\u653e\u8207\u9810\u8a08\u652f\u51fa<\/li>\n<li>\u5305\u88dd\u8b8a\u5316\uff0d\u5728\u8cbf\u6613\u5c55\u6216\u96f6\u552e\u5e97\u89c0\u5bdf<\/li>\n<li>\u92b7\u552e\u8cc7\u6599 \u2013 \u5716\u7247\u3001\u529f\u80fd\u3001\u61c9\u7528\u7a0b\u5f0f\u548c\u512a\u9ede<\/li>\n<\/ul>\n<p>You can also get information about the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/survey-market-research\/\" title=\"\u8abf\u67e5\u5e02\u5834\u7814\u7a76\" data-wpil-monitor-id=\"9554\">market and individual competitors by surveying<\/a> people in your company:<\/p>\n<ul>\n<li>\u60a8\u7684\u92b7\u552e\u4eba\u54e1\u53ef\u80fd\u6bd4\u7d44\u7e54\u4e2d\u7684\u5176\u4ed6\u4efb\u4f55\u4eba\u90fd\u66f4\u5bb9\u6613\u7372\u5f97\u7af6\u722d\u8cc7\u8a0a\u3002\u5ba2\u6236\u7d93\u5e38\u5411\u92b7\u552e\u4eba\u54e1\u5c55\u793a\u92b7\u552e\u8cc7\u6599\u3001\u5408\u7d04\u3001\u5831\u50f9\u4ee5\u53ca\u5176\u4ed6\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3002\u5728\u5617\u8a66\u92b7\u552e\u7684\u904e\u7a0b\u4e2d\uff0c\u4ed6\u5011\u901a\u5e38\u6703\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u7522\u54c1\u512a\u52e2\u3001\u512a\u52e2\u548c\u52a3\u52e2\u3002<\/li>\n<li>\u8ca1\u52d9\u540c\u4e8b\u5728\u5de5\u4f5c\u904e\u7a0b\u4e2d\u6703\u9047\u5230\u6703\u8a08\u5e2b\u3001\u5f8b\u5e2b\u3001\u9280\u884c\u5bb6\u548c\u5176\u4ed6\u5c08\u696d\u4eba\u58eb\uff0c\u4ed6\u5011\u7684\u5de5\u4f5c\u4f7f\u4ed6\u5011\u63a5\u89f8\u5230\u4e0d\u540c\u7684\u884c\u696d\u3001\u516c\u53f8\u3001\u7522\u54c1\u548c\u8da8\u52e2\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u807d\u5230\u503c\u5f97\u9032\u4e00\u6b65\u8abf\u67e5\u7684\u6d3b\u52d5\u6216\u4e8b\u4ef6\u3002\u6b64\u5916\uff0c\u4ed6\u5011\u53ef\u80fd\u5c0d\u76ee\u524d\u6216\u6f5b\u5728\u7af6\u722d\u5c0d\u624b\u7684\u7279\u5b9a\u5c6c\u6027\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/li>\n<\/ul>\n<ul>\n<li>Other co-workers, through family and social interactions, may become exposed to competitive information. If they network online and offline with others in their industry area fellow employees may hear about something that appears to be an isolated case or simply a rumor. But if you hear the same information from multiple sources, it is certainly worth exploring.<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u9664\u975e\u7c3d\u7f72\u4e86\u975e\u7af6\u722d\u5354\u8b70\uff0c\u5426\u5247\u7af6\u722d\u5c0d\u624b\u7684\u524d\u54e1\u5de5\u53ef\u4ee5\u63d0\u4f9b\u4ee5\u4e0b\u8cc7\u8a0a\uff1a\u7af6\u722d\u5c0d\u624b\u7684\u65b0\u7522\u54c1\u958b\u767c\u3001\u884c\u92b7\u7b56\u7565\uff0c\u751a\u81f3\u8a08\u5283\u958b\u8a2d\u6216\u95dc\u9589\u8a2d\u65bd\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u9032\u884c\u7814\u7a76<\/h2>\n<p>If you cannot gather all you need via secondary or desk research, then use primary <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\" data-wpil-monitor-id=\"9548\">research &#8212; with quantitative or qualitative methods<\/a> such as surveys or focus groups among your customers and prospects and (even) your competitors.<\/p>\n<p>\u5617\u8a66\u63d0\u51fa\u4e00\u4e9b\u554f\u984c\uff0c\u5176\u7b54\u6848\u53ef\u4ee5\u9032\u884c\u5206\u6790\uff0c\u4ee5\u63d0\u4f9b\u60a8\u53ef\u4ee5\u63a1\u53d6\u884c\u52d5\u7684\u7af6\u722d\u60c5\u5831\u3002\u4f8b\u5982\uff0c\u554f\uff1a<\/p>\n<ul>\n<li>\u4ed6\u5011\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u4ec0\u9ebc\uff1f<\/li>\n<li>\u4ed6\u5011\u6709\u591a\u5c11\u5ba2\u6236\uff1f<\/li>\n<li>\u4ed6\u5011\u662f\u5426\u6b63\u5728\u64f4\u5f35\uff08\u65b0\u8fa6\u516c\u5ba4\u6216\u50f1\u7528\u4eba\u54e1\uff09\uff1f<\/li>\n<li>\u54ea\u4e9b\u5c6c\u6027\u4f7f\u60a8\u8207\u7af6\u722d\u5c0d\u624b\u4e0d\u540c\uff1f \uff08\u4e0b\u9762\u662f\u4e00\u4e9b\u4f8b\u5b50\uff1a\uff09<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u50f9\u683c<\/li>\n<li>\u54c1\u8cea<\/li>\n<li>\u53ef\u9760\u6027<\/li>\n<li>\u50f9\u503c<\/li>\n<li>\u5f71\u50cf<\/li>\n<li>\u54c1\u724c\u8a8d\u77e5\u5ea6<\/li>\n<li>\u5ba2\u6236\u95dc\u4fc2<\/li>\n<li>\u5730\u9ede<\/li>\n<li>\u65b9\u4fbf<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u7136\u5f8c\u5275\u5efa\u4e00\u500b\u6a21\u677f\u6216\u985e\u4f3c\u7684\u6846\u67b6\uff0c\u53ef\u4ee5\u8f15\u9b06\u5730\u5c07\u6240\u6709\u767c\u73fe\u653e\u5165\u5176\u4e2d\u4e26\u9032\u884c\u6aa2\u67e5\u3002\u5206\u6790\u4e0d\u9700\u8981\u5f88\u8907\u96dc\uff0c\u4e26\u4e14\u61c9\u8a72\u6703\u5f48\u51fa\u67d0\u4e9b\u7d50\u679c\uff0c\u4f8b\u5982\u60a8\u7684\u7522\u54c1\u7372\u5f97\u4e86\u7b2c\u4e8c\u9ad8\u7684\u54c1\u8cea\u8a55\u7d1a\uff0c\u7af6\u722d\u5c0d\u624b\u6b63\u5728\u63d0\u4f9b\u7279\u6b8a\u7684\u4fc3\u92b7\u512a\u60e0\uff0c\u53e6\u4e00\u500b\u7af6\u722d\u5c0d\u624b\u5df2\u70ba\u5176\u7522\u54c1\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\u3002<\/p>\n<table border=\"1\" width=\"100%\" cellspacing=\"2\" cellpadding=\"1\" align=\"center\">\n<tbody>\n<tr>\n<td colspan=\"6\" align=\"center\" height=\"30\">\n<h3>\u7af6\u54c1\u5206\u6790<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u4f60<\/td>\n<td align=\"left\" height=\"30\">\u7af6\u722d\u5c0d\u624b1<\/td>\n<td align=\"left\" height=\"30\">\u7af6\u722d\u5c0d\u624b2<\/td>\n<td align=\"left\" height=\"30\">\u7af6\u722d\u5c0d\u624b3<\/td>\n<td align=\"left\" height=\"30\">ETC\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u7af6\u722d\u5c0d\u624b\u7684\u7279\u8272\uff1a<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u54c1\u8cea<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u50f9\u683c<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u50f9\u503c<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u540d\u8072<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">ETC\u3002<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u6700\u5f8c\u7684\u8003\u616e\u56e0\u7d20<\/h2>\n<ul>\n<li>\u6df1\u5165\u7684\u7af6\u722d\u5206\u6790\u5c07\u70ba\u60a8\u63d0\u4f9b\u4ee5\u4e0b\u8cc7\u8a0a\uff1a<\/li>\n<\/ul>\n<ul>\n<li>\u4e86\u89e3\u60a8\u7684\u73fe\u6709\u548c\u6f5b\u5728\u5ba2\u6236\u5982\u4f55\u8a55\u50f9\u7af6\u722d\u5c0d\u624b\u3002<\/li>\n<li>\u8b58\u5225\u6bcf\u500b\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u548c\u52a3\u52e2\u7684\u5de5\u5177\u3002<\/li>\n<\/ul>\n<p>With this information, you can better develop strategies to position your company and its <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%ad%96%e7%95%a5%e8%ab%ae%e8%a9%a2\/%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e7%94%a2%e5%93%81%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u5e02\u5834\u7814\u7a76\" data-wpil-monitor-id=\"9555\">products in your market<\/a>.<\/p>\n<ul>\n<li>\u4f7f\u7af6\u722d\u5206\u6790\u6210\u70ba\u4e00\u500b\u6301\u7e8c\u7684\u3001\u7cfb\u7d71\u5316\u7684\u904e\u7a0b\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u884c\u696d\u548c\u7af6\u722d\u5c0d\u624b\u7684\u6700\u65b0\u60c5\u6cc1\uff0c\u4e26\u4f5c\u70ba\u78ba\u4fdd\u7d44\u7e54\u4e2d\u7684\u9069\u7576\u4eba\u54e1\u96a8\u6642\u4e86\u89e3\u60c5\u6cc1\u7684\u6a5f\u5236\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u901a\u5e38\uff0c\u9078\u64c7\u5ba2\u89c0\u7684\u5c08\u696d\u7b2c\u4e09\u65b9\u516c\u53f8\u4f86\u9032\u884c\u90e8\u5206\u4e8c\u6b21\u7814\u7a76\u548c\u6240\u6709\u521d\u6b65\u7814\u7a76\u6703\u66f4\u6709\u6548\u7387\u548c\u6709\u6548\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u9019\u6a23\u7684\u516c\u53f8\u5c07\u64c1\u6709\u60a8\u6240\u5728\u884c\u696d\u7684\u5c08\u696d\u77e5\u8b58\u4ee5\u53ca\u6700\u5927\u5316\u8cc7\u6599\u6536\u96c6\u3001\u5206\u6790\u548c\u5448\u73fe\u6240\u9700\u7684\u6280\u8853\u3002<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u500b\u884c\u92b7\u5c08\u6848\u7af6\u722d\u5206\u6790\u3002<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Every business should be doing competitive analysis on an ongoing basis. There are several reasons why.<\/p>","protected":false},"author":1,"featured_media":62545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-19689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/zh_hk\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Every business should be doing competitive analysis on an ongoing basis. There are several reasons why.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=19689"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19689\/revisions"}],"predecessor-version":[{"id":81591,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19689\/revisions\/81591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62545"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=19689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=19689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=19689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}