{"id":19604,"date":"2016-01-17T22:48:57","date_gmt":"2016-01-17T22:48:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19604"},"modified":"2026-01-26T18:50:40","modified_gmt":"2026-01-26T23:50:40","slug":"b2b%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e8%bf%bd%e8%b9%a4","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e8%bf%bd%e8%b9%a4\/","title":{"rendered":"B2B \u5e02\u5834\u5b9a\u4f4d\u8207\u54c1\u724c\u7814\u7a76"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a26b62ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a26b62ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\" title=\"Focus group &amp; meeting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">B2B \u54c1\u724c\u7b56\u7565\u6709\u5169\u500b\u7406\u5ff5\u3002 <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u6709\u4e9b\u4eba\u8a8d\u70ba\uff0c\u4f01\u696d\u6216\u7522\u54c1\u7684\u54c1\u724c\u548c\u5b9a\u4f4d\u5c0d\u589e\u52a0\u92b7\u552e\u91cf\u548c\u5e02\u5834\u4f54\u6709\u7387\u8ca2\u737b\u6700\u5927\u3002 <\/span>\u5176\u4ed6\u4eba\u5247\u8a8d\u70ba\u5275\u65b0\u548c\u7522\u54c1\u6539\u9032\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u96d6\u7136\u5b9a\u671f\u8ffd\u8e64\u9019\u4e9b\u56e0\u7d20\u53ef\u4ee5\u95e1\u660e\u9019\u4e00\u722d\u8ad6\uff0c\u4f46\u8a31\u591a\u516c\u53f8\u6839\u672c\u4e0d\u63a1\u7528\u9019\u7a2e\u6280\u8853\u3002<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u54c1\u724c\u63a8\u5ee3\u7684\u4e00\u500b\u5fc5\u7136\u7d50\u679c\u662f <b>\u54c1\u724c\u610f\u8b58<\/b>\u3002\u54c1\u724c\u540d\u7a31\u5c0d B2B \u4e16\u754c\u7684\u8cfc\u8cb7\u6c7a\u7b56\u7684\u5f71\u97ff\u7a0b\u5ea6\u5c1a\u4e0d\u6e05\u695a\u3002\u7576\u9700\u8981\u63a1\u8cfc\u7522\u54c1\u548c\u670d\u52d9\u6642\uff0c\u901a\u5e38\u6709\u4e00\u7cfb\u5217\u5fc5\u9808\u6eff\u8db3\u7684\u6a19\u6e96\uff0c\u9019\u4e9b\u6a19\u6e96\u901a\u5e38\u6703\u88ab\u7d0d\u5165\u63d0\u6848\u4e2d\uff0c\u7136\u5f8c\u767c\u9001\u7d66\u591a\u500b\u4f9b\u61c9\u5546\u9032\u884c\u6295\u6a19\u3002\u5982\u679c\u6eff\u8db3\u5927\u591a\u6578\u6216\u6240\u6709\u57fa\u672c\u8981\u6c42\uff0c\u50f9\u683c\u53ef\u4ee5\u52dd\u904e\u54c1\u724c\u540d\u7a31\uff0c\u6210\u70ba\u6c7a\u5b9a\u6027\u56e0\u7d20\uff0c\u7279\u5225\u662f\u5982\u679c\u8a72\u5546\u54c1\u88ab\u8996\u70ba\u300c\u5546\u54c1\u300d\u3002 <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u6709\u4e00\u4e9b\u8b49\u64da\u8868\u660e\uff0c\u53cd\u8986\u63a5\u89f8\u67d0\u500b\u54c1\u724c\u540d\u7a31\u53ef\u4ee5\uff08\u6f5b\u610f\u8b58\u5730\uff1f\uff09\u5f71\u97ff\u5176\u5c0d\u9bae\u70ba\u4eba\u77e5\u6216\u672a\u77e5\u7af6\u722d\u5c0d\u624b\u7684\u9078\u64c7\u3002\u7531\u65bc B2B \u5e02\u5834\u7684\u7814\u7a76\u5831\u544a\u8f03\u5c11\uff0c\u56e0\u6b64\u5c1a\u4e0d\u6e05\u695a\u54c1\u724c\u63a8\u5ee3\u662f\u5426\u8207 B2C \u74b0\u5883\u4e2d\u4e00\u6a23\u6709\u6548\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u54c1\u724c\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e9%9c%87%e6%92%bc%e5%bb%a3%e5%91%8a%e5%92%8c%e9%9c%87%e6%92%bc%e8%a1%8c%e9%8a%b7\/\" title=\"\u9707\u64bc\u5ee3\u544a\u548c\u9707\u64bc\u884c\u92b7\"  data-wpil-monitor-id=\"1986\">Branding research<\/a> is a specialized facet of market research aiming to understand, evaluate, and craft a brand&#8217;s image. It tries to unlock a brand&#8217;s unique proposition, and how it resonates with its target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91cb\u8207\u54c1\u724c\u5728\u5e02\u5834\u4e2d\u7684\u8a8d\u77e5\u3001\u8868\u73fe\u3001\u8a8d\u77e5\u5ea6\u548c\u5dee\u7570\u5316\u76f8\u95dc\u7684\u6578\u64da\u3002\u5b83\u4e0d\u50c5\u50c5\u662f\u6a19\u8a8c\u548c\u6a19\u8a9e\uff0c\u5b83\u6df1\u5165\u63a2\u8a0e\u4e86\u54c1\u724c\u5982\u4f55\u5728\u60c5\u611f\u548c\u5fc3\u7406\u4e0a\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u806f\u7e6b\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u53ef\u4ee5\u63a1\u7528\u591a\u7a2e\u65b9\u6cd5\uff0c\u5f9e\u8abf\u67e5\u548c\u7126\u9ede\u5c0f\u7d44\u5230\u6df1\u5165\u8a2a\u8ac7\u548c\u89c0\u5bdf\u7814\u7a76\u3002\u9078\u64c7\u7684\u65b9\u6cd5\u901a\u5e38\u53d6\u6c7a\u65bc\u7814\u7a76\u76ee\u6a19\u548c\u6240\u9700\u7684\u6d1e\u5bdf\u6df1\u5ea6\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5b83\u9084\u53ef\u7528\u65bc\u591a\u7a2e\u76ee\u7684\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u54c1\u724c\u5be9\u6838\uff1a <\/b>Understanding the current <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b%e7%94%a2%e5%93%81%e5%ae%9a%e4%bd%8d%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" title=\"B2B\u7522\u54c1\u5b9a\u4f4d\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"1449\">position of the brand in the market<\/a>.<\/span><\/li>\n\n\n\n<li><b>\u7af6\u54c1\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u8a55\u4f30\u54c1\u724c\u5982\u4f55\u8207\u7af6\u722d\u5c0d\u624b\u7af6\u722d\u3002<\/span><\/li>\n\n\n\n<li><b>\u54c1\u724c\u5ef6\u4f38\uff1a <\/b><span style=\"font-weight: 400;\">\u63a2\u7d22\u5c07\u54c1\u724c\u64f4\u5c55\u5230\u65b0\u9818\u57df\u6216\u65b0\u7522\u54c1\u7684\u6a5f\u6703\u3002<\/span><\/li>\n\n\n\n<li><b>\u54c1\u724c\u91cd\u5851\uff1a <\/b><span style=\"font-weight: 400;\">\u78ba\u5b9a\u54c1\u724c\u6539\u9769\u7684\u9700\u6c42\u548c\u6f5b\u5728\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026\u2026\u9084\u6709\u66f4\u591a\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u5b83\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u6709\u95dc\u5176\u54c1\u724c\u5728\u5e02\u5834\u4e0a\u7684\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\u7684\u5bf6\u8cb4\u898b\u89e3\u3002\u5b83\u5145\u7576\u54c1\u724c\u7684\u6307\u5357\u91dd\uff0c\u78ba\u4fdd\u8207\u76ee\u6a19\u53d7\u773e\u7684\u50f9\u503c\u89c0\u3001\u9858\u671b\u548c\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u7684\u5ee3\u544a\u662f\u5426\u80fd\u5f15\u8d77\u89c0\u773e\u7684\u5171\u9cf4\uff1f\u65b0\u6a19\u8a8c\u662f\u5426\u50b3\u9054\u4e86\u54c1\u724c\u7684\u7cbe\u9ad3\uff1f\u9019\u4e9b\u95dc\u9375\u554f\u984c\u5728\u9019\u88e1\u627e\u5230\u7b54\u6848\u2014\u2014\u54c1\u724c\u7814\u7a76\u4f5c\u70ba\u4e00\u500b\u6301\u7e8c\u7684\u56de\u994b\u5faa\u74b0\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u591a\u7a2e\u597d\u8655\uff0c\u5305\u62ec\uff1a&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\uff1a <\/b>It helps <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1483\">brands discern not just what consumers think<\/a> about them, but also why they feel a certain way. This rich context aids in creating messages that resonate on a personal level.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u98a8\u96aa\u7de9\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u53ef\u4ee5\u4f5c\u70ba\u8a66\u9a57\u5834\u3002\u900f\u904e\u8a55\u4f30\u521d\u6b65\u53cd\u61c9\uff0c\u54c1\u724c\u53ef\u4ee5\u5148\u767c\u5236\u4eba\u5730\u8b58\u5225\u6f5b\u5728\u7684\u9677\u9631\u548c\u6210\u529f\uff0c\u4e26\u76f8\u61c9\u5730\u512a\u5316\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8ffd\u8e64\u54c1\u724c\u5065\u5eb7\u72c0\u6cc1\uff1a<\/b><span style=\"font-weight: 400;\"> \u54c1\u724c\u7814\u7a76\u53ef\u4ee5\u4f5c\u70ba\u54c1\u724c\u7684\u5b9a\u671f\u5065\u5eb7\u6aa2\u67e5\u3002\u900f\u904e\u76e3\u63a7\u54c1\u724c\u56de\u60f3\u3001\u8a8d\u77e5\u548c\u5fe0\u8aa0\u5ea6\u7b49\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff0c\u4f01\u696d\u53ef\u4ee5\u63a1\u53d6\u7a4d\u6975\u63aa\u65bd\u4f86\u57f9\u990a\u548c\u978f\u56fa\u5176\u54c1\u724c\u8072\u8b7d\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u722d\u512a\u52e2\uff1a <\/b><span style=\"font-weight: 400;\">\u900f\u904e\u6df1\u5165\u4e86\u89e3\u7368\u7279\u7684\u92b7\u552e\u4e3b\u5f35\u548c\u5dee\u7570\u5316\u56e0\u7d20\uff0c\u54c1\u724c\u53ef\u4ee5\u7368\u7279\u5730\u5b9a\u4f4d\u81ea\u5df1\uff0c\u5438\u5f15\u7684\u4e0d\u50c5\u50c5\u662f\u6f5b\u5728\u5ba2\u6236\u7684\u4e00\u77a5\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7b56\u7565\u6c7a\u7b56\uff1a <\/b><span style=\"font-weight: 400;\">\u6c7a\u7b56\u8005\u53ef\u4ee5\u66f4\u6709\u4fe1\u5fc3\u5730\u5236\u5b9a\u7b56\u7565\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u500b\u8def\u7dda\u5716\uff0c\u6307\u51fa\u4f55\u6642\u63a8\u9032\u3001\u4f55\u6642\u8f49\u5411\u4ee5\u53ca\u4f55\u6642\u66ab\u505c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">B2B\u5e02\u5834\u5b9a\u4f4d<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u54c1\u724c\u5728\u5e02\u5834\u4e2d\u7684\u5b9a\u4f4d\u61c9\u4f7f\u5176\u5728\u4e00\u500b\u6216\u591a\u500b\u5c6c\u6027\u4e0a\u8207\u7af6\u722d\u5c0d\u624b\u660e\u986f\u5340\u5206\u958b\u4f86\uff0c\u4f8b\u5982\u5b83\u662f\u505a\u4ec0\u9ebc\u7684\uff1f<span class=\"Apple-converted-space\">&nbsp; <\/span>\u5b83\u7d66\u4eba\u4e00\u7a2e\u600e\u6a23\u7684\u611f\u89ba\uff1f\u5b83\u5728\u50f9\u683c\u8207\u54c1\u8cea\u9023\u7e8c\u9ad4\u4e2d\u8655\u65bc\u4ec0\u9ebc\u4f4d\u7f6e\uff1f<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u56e0\u6b64\uff0c\u884c\u92b7\u5de5\u4f5c\u61c9\u8457\u91cd\u65bc\u8b93\u5e02\u5834\u4e86\u89e3\u60a8\u7684\u516c\u53f8\u6216\u7522\u54c1\u7684\u7368\u7279\u5730\u4f4d\u548c\u512a\u52e2\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7bc4\u4f8b\uff1a<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u5c07\u50b3\u7d71\u5a92\u9ad4\u8207\u65b0\u5a92\u9ad4\u4ee5\u53ca\u4e92\u52d5\u793e\u4ea4\u7db2\u7ad9\u7d50\u5408\u7684\u7d9c\u5408\u591a\u901a\u8def\u65b9\u6cd5\u53ef\u4ee5\u6210\u70ba\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u548c\u73fe\u6709\u5ba2\u6236\u7684\u6709\u6548\u624b\u6bb5\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u96fb\u5b50\u90f5\u4ef6\u3001\u6578\u4f4d\u548c\u793e\u7fa4\u5a92\u9ad4\u3001SEO\u3001SEM\u3001\u7db2\u7ad9\u548c\u90e8\u843d\u683c\u7684\u4e0d\u540c\u7528\u9014\u90fd\u53ef\u4ee5\u900f\u904e\u81ea\u5df1\u7368\u7279\u7684\u8a0a\u606f\u9054\u5230\u7279\u5b9a\u76ee\u6a19\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">B2B\u54c1\u724c\u8ffd\u8e64<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">When setting up a <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-brand-awareness-market-research\/\" title=\"B2B Brand Awareness Market Research\"  data-wpil-monitor-id=\"2293\">brand tracking research<\/a> study, consider these important criteria \u2013 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u8861\u91cf\u4ec0\u9ebc\uff08\u4f8b\u5982 % \u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\u3001\u5c0d\u54c1\u724c\u7684\u614b\u5ea6\u3001# \u7684\u6f5b\u5728\u5ba2\u6236\u3001\u6bcf\u500b\u6f5b\u5728\u5ba2\u6236\u7684\u6210\u672c\u3001\u6210\u4ea4\u7387\u3001\u7f8e\u5143\u92b7\u552e\uff09 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5982\u4f55\u6e2c\u91cf<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6e2c\u91cf\u983b\u7387\uff08\u5373\u6bcf\u5e74\u3001\u6bcf\u5b63\u3001\u6bcf\u9694\u4e00\u5e74\uff09<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u9019 <\/span><span class=\"s5\">\u6307\u6a19<\/span><span class=\"s4\"> \u9078\u64c7\u7684\u95dc\u9375\u6307\u6a19\u61c9\u8a72\u662f\u54c1\u724c\u5be6\u529b\u548c\u5730\u4f4d\u4ee5\u53ca\u6f5b\u5728\u8cb7\u5bb6\u6216\u5f71\u97ff\u8005\u8003\u616e\u7684\u56e0\u7d20\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s1\">\u5982\u679c\u4e0d\u8ffd\u8e64\u6b63\u78ba\u7684\u6307\u6a19\uff0cB2B \u884c\u92b7\u4eba\u54e1\u5c31\u5f88\u96e3\u5c55\u793a\u4efb\u4f55\u6295\u8cc7\u5831\u916c\u7387\uff0c\u4e5f\u5f88\u96e3\u5411\u9ad8\u968e\u4e3b\u7ba1\u8b49\u660e\u81ea\u5df1\u7684\u50f9\u503c\u3002<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u6240\u4ee5\u958b\u767c\u4e00\u500b <\/span><span class=\"s6\">\u6c11\u8abf<\/span><span class=\"s1\"> \u5e36\u6709\u554f\u984c\u7684\u5de5\u5177\u5c07\u544a\u8a34\u60a8\u60a8\u7684\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u3001\u8a8d\u77e5\u5ea6\u3001\u559c\u611b\u7a0b\u5ea6\u7b49\uff0c\u4ee5\u53ca\u8207\u60a8\u7684\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\u5982\u4f55\u3002\u8ffd\u8e64\u7814\u7a76\u8207\u8a31\u591a\u5176\u4ed6\u985e\u578b\u7684\u7814\u7a76\u4e0d\u540c\uff0c\u56e0\u70ba\u5b83\u65e8\u5728\u591a\u6b21\u9032\u884c\uff0c\u4e26\u4e14\u66f4\u6539\u6b21\u6578\u6700\u5c11\u3002\u56e0\u6b64\uff0c\u5728\u63d0\u51fa\u554f\u984c\u6642\u8981\u984d\u5916\u8003\u616e\u9019\u4e00\u9ede\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u5982\u4f55\u9032\u884c\u54c1\u724c\u8ffd\u8e64\u7814\u7a76<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%88%a9%e7%94%a8-b2b-%e5%b8%82%e5%a0%b4%e7%9a%84%e8%aa%8d%e7%9f%a5\/\" title=\"B2B \u5229\u5bb3\u95dc\u4fc2\u4eba\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"2692\">Brand tracking research<\/a> should include a representative sample of your prospects. This way, you will learn how your brand is perceived among potential customers as well as existing ones. <\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u5617\u8a66\u7372\u5f97\u8db3\u5920\u5927\u7684\u6a23\u672c\u91cf\uff0c\u4ee5\u4fbf\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u8ffd\u8e64\u7684\u5dee\u7570\u771f\u6b63\u6709\u610f\u7fa9\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>This may present a challenge if the total market is relatively small or hard to reach. In such cases, the resources and experience of a professional third-party <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/extreme-persona-research\/\" title=\"\u6975\u7aef\u89d2\u8272\u7814\u7a76\"  data-wpil-monitor-id=\"3376\">research firm can be extremely<\/a> helpful.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u9664\u4e86\u90f5\u4ef6\u3001\u7dda\u4e0a\u6216\u96fb\u8a71\u8abf\u67e5\u4e4b\u5916\uff0c\u9084\u53ef\u4ee5\u57f7\u884c\u53e6\u4e00\u7a2e\u8ffd\u8e64\uff08\u4f8b\u5982\u8cbf\u6613\u5c55\u89bd\u7dda\u7d22\uff09 <\/span><span class=\"s6\">\u884c\u92b7\u81ea\u52d5\u5316\u8edf\u9ad4<\/span><span class=\"s1\"> \u53ef\u4ee5\u8ffd\u8e64\u6f5b\u5728\u5ba2\u6236\u5728\u6574\u500b\u92b7\u552e\u9031\u671f\u4e2d\u63a1\u53d6\u7684\u884c\u52d5\u3002\u9019\u4f7f\u60a8\u53ef\u4ee5\u67e5\u770b\u54ea\u4e9b\u4e8b\u4ef6\u6216\u8a0a\u606f\u7522\u751f\u4e86\u66f4\u9ad8\u54c1\u8cea\u7684\u6f5b\u5728\u5ba2\u6236\u548c\u8f49\u63db\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p9\"><span class=\"s1\">\u8ffd\u8e64\u983b\u7387<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u91cd\u8981\u7684\u662f\u8981\u8a18\u4f4f\uff0c\u6539\u8b8a\u54c1\u724c\u8a8d\u77e5\u9700\u8981\u6642\u9593\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u8ffd\u8e64\u7814\u7a76\u4f7f\u60a8\u80fd\u5920\u8861\u91cf\u4e26\u5145\u5206\u8a55\u50f9\u54c1\u724c\u5efa\u7acb\u5de5\u4f5c\u3002 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5982\u679c\u60a8\u7684\u7522\u54c1\u8655\u65bc\u52d5\u614b\u5e02\u5834\uff08\u4f8b\u5982\u6280\u8853\u3001\u96fb\u4fe1\uff09\uff0c\u60a8\u53ef\u80fd\u6703\u767c\u73fe\u81ea\u5df1\u66f4\u983b\u7e41\u5730\u66f4\u6539\u7522\u54c1\u548c\u884c\u92b7\u8a0a\u606f\uff0c\u56e0\u6b64\u5e0c\u671b\u66f4\u983b\u7e41\u5730\u9032\u884c\u8ffd\u8e64\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5982\u679c\u60a8\u7684\u92b7\u552e\u9031\u671f\u76f8\u7576\u9577\uff0c\u54c1\u724c\u548c\u5b9a\u4f4d\u5de5\u4f5c\u53ef\u80fd\u9700\u8981\u66f4\u591a\u6642\u9593\u624d\u80fd\u5c55\u73fe\u5176\u5f71\u97ff\u529b\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u4e00\u822c\u4f86\u8aaa\uff0c <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/b2b-%e8%a1%8c%e9%8a%b7%e8%a4%87%e9%9b%9c%e6%80%a7\/\" title=\"\u4ec0\u9ebc\u662f B2B \u884c\u92b7\uff1f\"  data-wpil-monitor-id=\"2200\">B2B and industrial market<\/a> sales cycles tend to be long &#8212; often 6 months or more.<span class=\"Apple-converted-space\">&nbsp; <\/span>\u4f8b\u5982\uff0c\u5728\u8cbf\u6613\u5c55\u89bd\u3001\u6d3b\u52d5\u6216\u5f9e\u60a8\u7684\u7db2\u7ad9\u4e0b\u8f09\u4e4b\u5f8c\u7acb\u5373\u8ffd\u8e64\u92b7\u552e\u6578\u91cf\u4e26\u4e0d\u80fd\u771f\u6b63\u8868\u660e\u8a72\u884c\u92b7\u6d3b\u52d5\u7684\u50f9\u503c\u3002\u56e0\u6b64\uff0c\u96d6\u7136\u67d0\u4eba\u53ef\u80fd\u6210\u70ba\u8cbf\u6613\u5c55\u89bd\u7684\u9818\u5c0e\u8005\uff0c\u4f46\u4ed6\u5011\u53ef\u80fd\u8981\u7b49\u5230\u5f88\u665a\u7684\u6642\u5019\u624d\u80fd\u8f49\u8b8a\u70ba\u5ba2\u6236\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u7684\u65b0\u8208\u8da8\u52e2<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u4e0d\u65b7\u767c\u5c55\uff0c\u8207\u6280\u8853\u9032\u6b65\u3001\u6587\u5316\u8f49\u8b8a\u548c\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u5316\u4fdd\u6301\u540c\u6b65\u3002\u4ee5\u4e0b\u662f\u5851\u9020\u6b64\u985e\u7814\u7a76\u672a\u4f86\u7684\u4e00\u4e9b\u65b0\u8208\u8da8\u52e2\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6578\u4f4d\u6c11\u65cf\u8a8c\uff1a <\/b>With a significant portion of consumers now living a considerable part of their lives online, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/ethnography-market-research\/\" title=\"\u6c11\u65cf\u8a8c\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"6465\">Research is diving deep into digital ethnography<\/a>. This method deciphers consumer behavior on digital platforms, allowing brands to understand the digital touchpoints that influence consumers.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4eba\u5de5\u667a\u6167\u8207\u9810\u6e2c\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u6167\u6b63\u5728\u91cd\u5851\u54c1\u724c\u7814\u7a76\u3002\u4eba\u5de5\u667a\u6167\u5de5\u5177\u80fd\u5920\u5feb\u901f\u7be9\u9078\u548c\u5206\u6790\u5927\u91cf\u8cc7\u6599\u96c6\uff0c\u63d0\u4f9b\u9810\u6e2c\u6027\u898b\u89e3\uff0c\u4f7f\u54c1\u724c\u80fd\u5920\u6839\u64da\u672a\u4f86\u8da8\u52e2\u800c\u4e0d\u50c5\u50c5\u662f\u6b77\u53f2\u8cc7\u6599\u9032\u884c\u9810\u6e2c\u548c\u88fd\u5b9a\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5373\u6642\u54c1\u724c\u8ffd\u8e64\uff1a <\/b>With the rise of digital media and instant feedback mechanisms, <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%b6%93%e9%a9%97%e5%b1%a5%e6%ad%b7\/brand-research\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"6319\">research is moving towards real-time brand<\/a> tracking. Brands can now get immediate feedback on campaigns, launches, or any other initiatives, allowing them to tweak strategies in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u9130\u8fd1\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u96a8\u8457\u54c1\u724c\u8d70\u5411\u5168\u7403\u5316\uff0c\u4eba\u5011\u8d8a\u4f86\u8d8a\u9700\u8981\u4e86\u89e3\u7576\u5730\u6587\u5316\u3001\u7d30\u5fae\u5dee\u5225\u548c\u60c5\u611f\u3002\u54c1\u724c\u7814\u7a76\u8d8a\u4f86\u8d8a\u95dc\u6ce8\u6587\u5316\u6d1e\u5bdf\u529b\uff0c\u78ba\u4fdd\u54c1\u724c\u5728\u50b3\u9054\u5168\u7403\u8a0a\u606f\u7684\u540c\u6642\u5728\u7576\u5730\u5f15\u8d77\u5171\u9cf4\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u7684\u6a5f\u6703<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u4e00\u5ea7\u5145\u6eff\u6a5f\u6703\u7684\u91d1\u7926\uff0c\u7121\u8ad6\u5176\u898f\u6a21\u6216\u884c\u696d\u5982\u4f55\u2014\u2014\u4ee5\u4e0b\u662f\u5b83\u5982\u4f55\u6539\u8b8a\u4f01\u696d\u7684\u904a\u6232\u898f\u5247\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e86\u89e3\u6d88\u8cbb\u8005\u5fc3\u7406\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u70ba\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u60f3\u6cd5\u63d0\u4f9b\u4e86\u4e00\u500b\u8996\u7a97\u3002\u900f\u904e\u4e86\u89e3\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u9a45\u52d5\u56e0\u7d20\uff0c\u4f01\u696d\u53ef\u4ee5\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u8207\u53d7\u773e\u5efa\u7acb\u66f4\u6df1\u5165\u7684\u9023\u7d50\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7522\u54c1\u958b\u767c\u8207\u5275\u65b0\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f01\u696d\u53ef\u4ee5\u4e86\u89e3\u5e02\u5834\u5dee\u8ddd\u6216\u672a\u6eff\u8db3\u7684\u6d88\u8cbb\u8005\u9700\u6c42\u3002\u9019\u53ef\u4ee5\u6307\u5c0e\u5275\u65b0\u7ba1\u9053\uff0c\u78ba\u4fdd\u7522\u54c1\u958b\u767c\u7b26\u5408\u54c1\u724c\u50f9\u503c\u548c\u6d88\u8cbb\u8005\u671f\u671b\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u589e\u5f37\u7af6\u722d\u512a\u52e2\uff1a<\/b><span style=\"font-weight: 400;\"> \u54c1\u724c\u7814\u7a76\u63d0\u4f9b\u4e86\u7af6\u722d\u683c\u5c40\u7684\u5168\u9762\u8996\u5716\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u8b58\u5225\u5dee\u7570\u5316\u6a5f\u6703\u4ee5\u53ca\u53ef\u4ee5\u7372\u5f97\u7af6\u722d\u512a\u52e2\u7684\u9818\u57df\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u64f4\u5f35\uff1a <\/b><span style=\"font-weight: 400;\">\u5c0d\u65bc\u8457\u773c\u5168\u7403\u5e02\u5834\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u5b83\u63d0\u4f9b\u4e86\u5c0d\u6587\u5316\u7d30\u5fae\u5dee\u5225\u3001\u504f\u597d\u548c\u770b\u6cd5\u7684\u6d1e\u5bdf\uff0c\u78ba\u4fdd\u54c1\u724c\u7684\u5168\u7403\u7b56\u7565\u5177\u6709\u6587\u5316\u654f\u611f\u6027\u548c\u672c\u5730\u76f8\u95dc\u6027\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u7684\u6311\u6230<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u54c1\u724c\u7814\u7a76\u7684\u6f5b\u529b\u5de8\u5927\uff0c\u4f46\u4f01\u696d\u5728\u9032\u884c\u9019\u9805\u7814\u7a76\u6642\u78ba\u5be6\u9762\u81e8\u8457\u67d0\u4e9b\u6311\u6230 - \u4ee5\u4e0b\u662f\u5c0d\u516c\u53f8\u53ef\u80fd\u9047\u5230\u7684\u4e00\u4e9b\u969c\u7919\u7684\u66f4\u6df1\u5165\u7684\u7814\u7a76\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e3b\u89c0\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u7684\u56fa\u6709\u6311\u6230\u4e4b\u4e00\u662f\u54c1\u724c\u8a8d\u77e5\u7684\u4e3b\u9ad4\u6027\u3002\u8207\u5b9a\u91cf\u6578\u64da\u4e0d\u540c\uff0c\u9019\u9805\u7814\u7a76\u7684\u5b9a\u6027\u898b\u89e3\u9700\u8981\u7d30\u7dfb\u7684\u89e3\u91cb\u548c\u66f4\u6df1\u5165\u7684\u7406\u89e3\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u672c\u5f71\u97ff\uff1a <\/b><span style=\"font-weight: 400;\">Comprehensive branding research can represent an important investment. While the returns are often worth the investment, smaller businesses might find it daunting to allocate significant budgets to assess the global perception of the <a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e5%b0%88%e6%a5%ad%e7%9f%a5%e8%ad%98\/%e7%94%a2%e6%a5%ad\/brand-market-research\/\" title=\"\u54c1\u724c\u5e02\u5834\u7814\u7a76\"  data-wpil-monitor-id=\"7075\">brand in multiple markets<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9078\u64c7\u6b63\u78ba\u7684\u65b9\u6cd5\uff1a <\/b><span style=\"font-weight: 400;\">\u6709\u4e00\u7cfb\u5217\u53ef\u7528\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u78ba\u5b9a\u6700\u9069\u5408\u7279\u5b9a\u54c1\u724c\u67e5\u8a62\u7684\u65b9\u6cd5\u53ef\u80fd\u5177\u6709\u6311\u6230\u6027\u3002\u932f\u8aa4\u7684\u9078\u64c7\u53ef\u80fd\u6703\u626d\u66f2\u7d50\u679c\u4e26\u5c0e\u81f4\u932f\u8aa4\u7684\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u6311\u6230\uff1a <\/b><span style=\"font-weight: 400;\">\u5728\u591a\u500b\u570b\u5bb6\u9032\u884c\u7814\u7a76\uff0c\u6587\u5316\u5dee\u7570\u53ef\u80fd\u6703\u5e36\u4f86\u6311\u6230\uff0c\u4e26\u4e14\u9700\u8981\u66f4\u9ad8\u6c34\u6e96\u7684\u5c08\u696d\u77e5\u8b58\u548c\u654f\u611f\u5ea6\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6574\u5408\u898b\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u5b8c\u6210\u5f8c\uff0c\u5c07\u5176\u898b\u89e3\u6574\u5408\u5230\u53ef\u884c\u7684\u7b56\u7565\u4e2d\u9700\u8981\u7814\u7a76\u5718\u968a\u3001\u884c\u92b7\u90e8\u9580\u548c\u5176\u4ed6\u5229\u5bb3\u95dc\u4fc2\u4eba\u4e4b\u9593\u7684\u7121\u7e2b\u5354\u4f5c\u3002\u78ba\u4fdd\u6bcf\u500b\u4eba\u90fd\u5728\u540c\u4e00\u9801\u4e0a\u6709\u6642\u53ef\u80fd\u662f\u4e00\u500b\u969c\u7919\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p13\">\u6230\u7565\u8003\u616e<\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u8a31\u591a B2B \u884c\u92b7\u4eba\u54e1\u6839\u672c\u4e0d\u8ffd\u8e64\u6295\u8cc7\u5831\u916c\u7387\u3002\u4ed6\u5011\u53ef\u80fd\u6703\u76f2\u76ee\u98db\u884c\uff0c\u66f4\u591a\u5730\u4f9d\u9760\u672c\u80fd\u548c\u904b\u6c23\u4f86\u7372\u5f97\u6210\u529f\u3002 <\/span><\/p>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u5982\u679c\u60a8\u9858\u610f\u6aa2\u67e5\u54c1\u724c\u548c\u5b9a\u4f4d\u7b56\u7565\u4e2d\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u9700\u8981\u6539\u9032\uff0c\u90a3\u9ebc\u5be6\u65bd\u54c1\u724c\u8ffd\u8e64\u6a5f\u5236\u662f\u975e\u5e38\u503c\u5f97\u7684\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s9\">\u5b83\u4e0d\u4e00\u5b9a\u6703\u6d88\u8017\u8cc7\u6e90\uff0c\u800c\u4e14\u53ef\u4ee5\u6210\u70ba\u8861\u91cf\u60a8\u8868\u73fe\u7684\u91cd\u8981\u5de5\u5177\uff0c\u4e26\u6709\u52a9\u65bc\u5411\u6700\u9ad8\u7ba1\u7406\u5c64\u5c55\u793a\u60a8\u7684\u50f9\u503c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/about-sis\/contact-sis-international-market-research\/\">\u8acb\u806f\u7d61\u6211\u5011\u4ee5\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u500b B2B \u54c1\u724c\u7814\u7a76\u5c08\u6848\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>We provide B2B Market Positioning Research and Branding Strategies for companies.<\/p>","protected":false},"author":1,"featured_media":62663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-19604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=19604"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19604\/revisions"}],"predecessor-version":[{"id":80638,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/posts\/19604\/revisions\/80638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62663"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=19604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=19604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=19604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}